About KidKraft
KidKraft is a Consumer company based in Dallas (United States) founded in 1968. Wooden playsets and furniture for children are manufactured and designed. KidKraft has completed 1 acquisition, including Solowave Design. Its chief executive, as recorded, is Lawrence Writer. Its website kidkraft.com draws about 152 thousand monthly visits. The company has since been acquired. Its focus areas include Consumer Goods, Baby & Kids Products, Baby Durables and Children's Furniture. Its legal entity is KIDKRAFT, L.P. Its competitors include Bearaby, Nestig and BreathableBaby; 1 of its 3 listed competitors has raised funding.
Company details
KidKraft was founded in 1968 in Dallas, United States, as a manufacturer in the childrens furniture and playset sector. A range of wooden products, including dollhouses, play kitchens, activity tables, and swing sets, is designed and produced. Items are categorized by age and skill level for easier selection. Assembly services are provided for certain products, and replacement parts are supplied to support ongoing use.
- Latest Funding Round$27.6M (USD), Debt – Venture
Oct 2016
- InvestorsTurmeric Capital
& 1 more
- Investments & Acquisitions
Apps and channels of KidKraft
its YouTube channel KidKraft has 23.2K subscribers and 30 videos.
Videos from KidKraft
The most watched videos on KidKraft's YouTube channel, KidKraft (23.2K subscribers). Click a video to play it here.
More on KidKraft.
Funding Insights of KidKraft
- Total Rounds 2
- Last Round Debt – Venture — $27.6M
- First Round $9.2M
(Sep 2016)
- Investors Count 2
All 2 funding rounds of KidKraft with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2016 | $27.6M | Debt – Venture | – | – | |
| Sep 2016 | $9.2M | Debt – Conventional | – | – |
2 investors in total: 2 institutional.
Investors in KidKraft
KidKraft has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Turmeric Capital and Stellus Capital Management.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Lower mid-market investments are targeted by the private equity firm. | 2007 | tcap.com | Raleigh, United States | |
Private debt fund focused on aerospace, services, consumer, distribution, education, industrial, and multiple sectors | stelluscapital.com | Houston, United States |
Investor details for KidKraft
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of KidKraft
26 people are tracked at KidKraft (6 in leadership, 20 in team).
| Name | Role | Group |
|---|---|---|
Lawrence Writer | CEO | Leadership |
Paige Purnell | Sales Director - Target, Wayfair, Kohls, Academy & Other US Accounts | Leadership |
Emily Rondestvedt | Vice President Of Sales | Leadership |
Ilan Katz | Vice President, Global Logistics | Leadership |
Mike Sagan | Vice President Supply Chain and Operations | Leadership |
Ryan Broussard | Director Of Product Design | Leadership |
Duoc Le | Prototype Engineer | Team |
Grace P. | Sales Operations Manager | Team |
Maggie Fierros | Sales Support Specialist | Team |
Tiffany Patterson | Consumer Engagement Supervisor | Team |
Janet Kim | Business Analyst | Team |
Jerry Wang | Business Development Manager at KidKraft | Team |
MAGGIE LU, MBA | Senior Ecommerce Manager | Team |
Makenna Renfro | eCommerce Merchandiser | Team |
Mélanie Gravelat | Key Account Manager France | Team |
Naila Rivera | Sales Administrator Coordinator | Team |
Philip Lambert | Packaging Designer | Team |
Christin Leach | Senior Sales Support- Amazon Specialist | Team |
Carissa Wigington | Senior Graphic Artist | Team |
Maria Ortiz | Senior Design Engineer | Team |
6 more people are available in the full profile.
Complete people profiles for KidKraft
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by KidKraft
KidKraft has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Solowave Design.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Ready-to-assemble outdoor products are manufactured by Solowave Design. | solowavedesign.com | Waterloo, Canada | 2012 | Oct 2016 | •••• |
Complete acquisition details for KidKraft
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of KidKraft
4 dated milestones of KidKraft across 48 years, from founding to its latest funding, stage changes and deals.
- Founded KidKraft is founded.
- Funding First funding round of $9.2M.
- Acquisition Acquires Solowave Design.
- Funding Latest funding round, Debt – Venture, of $27.6M.
Competitors of KidKraft
KidKraft has 3 listed competitors in our database, 1 of them funded. They include Bearaby, Nestig and BreathableBaby.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bearaby.com | 2018 | New York, United States | Internet first brand of bedding products | |||
| nestig.com | 2019 | New York, United States | $1.3M | 12 | Internet first brand offering baby bedding | |
| breathablebaby.com | 2002 | Eagan, United States | Baby safety products are designed and manufactured for parents. |
Detailed competitors of KidKraft
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of KidKraft
The website of KidKraft (kidkraft.com) receives about 152.1K visits a month and ranks #142,504 among all websites worldwide, #7,386 in Childcare.
- Monthly visits152.1K
▼ 50.1% vs previous month
- Unique visitors172.7K
per month
- Global rank#142,504
among all websites
- Category rank#7,386
Lifestyle · Childcare
- Bounce rate46%
- Pages per visit2.9
- Average visit1 min 48 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with KidKraft. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lambsivy.com | lambsivy.com | 100% | #728,211 | – | |
| deltachildren.com | 96% | View details | |||
modernnursery.com | modernnursery.com | 93% | #564,627 | – | |
littletikes.com | littletikes.com | 92% | #193,197 | – | |
| hearthsong.com | 90% | 12.7K | #1,759,332 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 32 similar websites and full traffic analytics for KidKraft
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 32 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
3 companies that operate in the same segment as KidKraft (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Kidkraft
Complete news archive for KidKraft
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
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- Brand-specific news history
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Frequently Asked Questions about KidKraft
KidKraft was founded in 1968 and raised its 1st funding round 48 years after it was founded.
KidKraft is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.
Lawrence Writer is the CEO of KidKraft, as recorded in our data.
KidKraft was founded in 1968 in Dallas, United States, as a manufacturer in the childrens furniture and playset sector. A range of wooden products, including dollhouses, play kitchens, activity tables, and swing sets, is designed and produced. Items are categorized by age and skill level for easier selection. Assembly services are provided for certain products, and replacement parts are supplied to support ongoing use.
KidKraft's top competitors include Bearaby, Nestig and BreathableBaby.
KidKraft has made 1 acquisition, including Solowave Design.
KidKraft has 2 investors. Key investors include Turmeric Capital, and Stellus Capital Management.
KidKraft operates through Kidkraft, L.P..
The website of KidKraft receives about 152 thousand visits a month and ranks #142,504 among all websites worldwide.