Kitara Media

Jersey City, United States Founded: 2004 • Age: 22 yrs
Video advertising optimization and targeting services are provided to marketers.
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About Kitara Media

Kitara Media is a company based in Jersey City (United States) founded in 2004.. Kitara Media has raised $4 million across 3 funding rounds from investors including Wells Fargo. The company has 16 employees as of December 31, 2015. Kitara Media has completed 1 acquisition, including Health Guru. Kitara Media operates in a competitive market with competitors including Taboola, EX.CO, Verve, Supersonic and OpenWeb, among others.

  • Headquarter Jersey City, United States
  • Employees 16 as on 31 Dec, 2015
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $4 M (USD)

    in 3 rounds

  • Latest Funding Round
    $2 M (USD), Private Equity Round

    Dec 18, 2013

  • Investors
  • Employee Count
    16

    as on Dec 31, 2015

  • Investments & Acquisitions
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Funding Insights of Kitara Media

Kitara Media has successfully raised a total of $4M across 3 strategic funding rounds. The most recent funding activity was a Private Equity Round round of $2 million completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Private Equity Round — $2.0M
  • First Round

    (29 Feb 2012)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2013 Amount Private Equity Round - Kitara Media Valuation

investors

Nov, 2013 Amount Debt – Conventional - Kitara Media Valuation

investors

Feb, 2012 Amount Private Equity Round - Kitara Media Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Kitara Media

Kitara Media has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Wells Fargo. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Diverse financial services and online banking are provided to clients.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Kitara Media

Kitara Media has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Health Guru. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Health video content is provided via an online education portal.
2007
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Kitara Media

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Kitara Media Comparisons

Employees
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Add Comparison
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Competitors of Kitara Media

Kitara Media operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, EX.CO, Verve, Supersonic and OpenWeb, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Ad network platform is utilized for content recommendations and monetization.
domain founded_year HQ Location
Content management platform
domain founded_year HQ Location
Privacy-first omni-channel advertising platform is provided for customer targeting.
domain founded_year HQ Location
Game publishing solutions are provided by Supersonic for developers.
domain founded_year HQ Location
Cross-device ad network is provided for conversation-based advertising.
domain founded_year HQ Location
Adnetwork and performance marketing platform
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Kitara Media

Frequently Asked Questions about Kitara Media

When was Kitara Media founded?

Kitara Media was founded in 2004 and raised its 1st funding round 8 years after it was founded.

Where is Kitara Media located?

Kitara Media is headquartered in Jersey City, United States. It is registered at Jersey City, New Jersey, United States.

Is Kitara Media a funded company?

Kitara Media is a funded company, having raised a total of $4M across 3 funding rounds to date. The company's 1st funding round was a Private Equity Round of $2M, raised on Feb 29, 2012.

How many employees does Kitara Media have?

As of Dec 31, 2015, the latest employee count at Kitara Media is 16.

What does Kitara Media do?

Kitara Media is a digital media and technology company providing video solutions to advertisers, digital marketers and publishers. Offers PROPEL, a video optimization platform, which optimizes up to 30 video advertising sources to select the relevant advertising source. Enables access to audience data and measure campaign performance. Also provides retargeting data aggregation solutions. The Kitara Media Content Solution offers video content providers expanded reach for their content libraries.

Who are the top competitors of Kitara Media?

Kitara Media's top competitors include Taboola, Supersonic and EX.CO.

How many acquisitions has Kitara Media made?

Kitara Media has made 1 acquisition, including Health Guru.

Who are Kitara Media's investors?

Kitara Media has 1 investor. Key investors include Wells Fargo.

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