About Kitara Media
Kitara Media is a Media & Entertainment company based in Jersey City (United States) founded in 2004. Video advertising optimization and targeting services are provided to marketers. Kitara Media has raised $4 million across 3 funding rounds from investors including Wells Fargo. The company has 16 employees. Kitara Media has completed 1 acquisition, including Health Guru. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its competitors include Taboola, EX.CO and Verve; 3 of its 3 listed competitors have raised funding.
Company details
Kitara Media is a digital media and technology company providing video solutions to advertisers, digital marketers and publishers. Offers PROPEL, a video optimization platform, which optimizes up to 30 video advertising sources to select the relevant advertising source. Enables access to audience data and measure campaign performance. Also provides retargeting data aggregation solutions. The Kitara Media Content Solution offers video content providers expanded reach for their content libraries.
- Headquarters Jersey City, United States
- Employees 16
- SectorsMedia & Entertainment
- Email••••••••
- Website kitaramedia.com
- Social LinkedIn X Facebook
- Total Equity Funding$4M (USD)
in 3 rounds
- Latest Funding Round$2M (USD), Private Equity Round
Dec 2013
- Investors
- Employee Count16
- Investments & Acquisitions
Funding Insights of Kitara Media
Kitara Media has successfully raised a total of $4M across 3 strategic funding rounds. The most recent funding activity was a Private Equity Round of $2 million completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4M
- Total Rounds 3
- Last Round Private Equity Round — $2M
- First Round $2M
(Feb 2012)
- Investors Count 1
All 3 funding rounds of Kitara Media with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2013 | $2M | Private Equity Round | – | – | – |
| Nov 2013 | $10M | Debt – Conventional | – | – | |
| Feb 2012 | $2M | Private Equity Round | – | – | – |
1 investors in total: 1 institutional.
Investors in Kitara Media
Kitara Media has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Wells Fargo.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diverse financial services and online banking are provided to clients. | 1852 | wellsfargo.com | San Francisco, United States |
Investor details for Kitara Media
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Kitara Media
Kitara Media has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Health Guru.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Health video content is provided via an online education portal. | healthguru.com | New York, United States | 2007 | Dec 2013 | $13.5M |
Complete acquisition details for Kitara Media
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Kitara Media
4 dated milestones of Kitara Media across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Kitara Media is founded.
- Funding First funding round of $2.0M.
- Acquisition Acquires Health Guru.
- Funding Latest funding round, Private Equity Round, of $2.0M.
Competitors of Kitara Media
Kitara Media has 3 listed competitors in our database, 3 of them funded. They include Taboola, EX.CO and Verve.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| verve.com | 2005 | New York, United States | $263.1M | 91 | Privacy-first omni-channel advertising platform is provided for customer targeting. |
Detailed competitors of Kitara Media
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Kitara Media (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Kitara Media
Kitara Media was founded in 2004 and raised its 1st funding round 8 years after it was founded.
Kitara Media is headquartered in Jersey City, United States. It is registered at Jersey City, New Jersey, United States.
Kitara Media is a funded company, having raised a total of $4M across 3 funding rounds to date. The company's 1st funding round was a Private Equity Round of $2M, raised on Feb 2012.
Kitara Media has 16 employees.
Kitara Media is a digital media and technology company providing video solutions to advertisers, digital marketers and publishers. Offers PROPEL, a video optimization platform, which optimizes up to 30 video advertising sources to select the relevant advertising source. Enables access to audience data and measure campaign performance. Also provides retargeting data aggregation solutions. The Kitara Media Content Solution offers video content providers expanded reach for their content libraries.
Kitara Media has made 1 acquisition, including Health Guru.
Kitara Media has 1 investor. Key investors include Wells Fargo.