Kleeneze

Manchester, United Kingdom Founded: 1923 • Age: 103 yrs Acquired By JRJR Networks
Internet-first brand offering cleaning, floor care, laundry and spare parts products

About Kleeneze

Kleeneze is a Retail company based in Manchester (United Kingdom) founded in 1923, and was acquired by JRJR Networks in February 2015. Internet-first brand offering cleaning, floor care, laundry and spare parts products. It operates in the Retail and Consumer sectors. Kleeneze offers products and services including Dustpan and Brush Set, Laundry Pegs, Electric Heated Under Blanket, Microfibre Dish Cloths, and Telescopic Microfibre Mop. Its focus areas include Consumer Goods, Home Care Products, Multi-Category and Internet First Brand. Its competitors include My Fabulosa, Marmalade of London and Fragrance Group London; 1 of its 3 listed competitors has raised funding.

Company details

Kleeneze was founded in 1923 in Manchester, United Kingdom. An internet-first model is employed to distribute products in the cleaning and household care sector. Items such as cleaning supplies, floor care tools, laundry essentials, and spare parts are provided to customers across the region. Operations center on e-commerce distribution, with a focus on practical consumer goods sourced and shipped from the UK base.

  • Headquarters Manchester, United Kingdom
  • Stage Acquired
  • Sectors
    Retail
    Consumer
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website kleeneze.com
  • Social LinkedIn X Instagram
  • Acquired by JRJR Networks (Feb 2015)
Key Metrics

Products & Services of Kleeneze

Kleeneze offers a comprehensive portfolio of products and services, including Dustpan and Brush Set, Laundry Pegs, Electric Heated Under Blanket, Microfibre Dish Cloths, and Telescopic Microfibre Mop.

Dustpan and Brush Set
Cleaning Tools

Tool for sweeping and collecting dust on floors.

Laundry Pegs
Laundry Accessories

Pegs for securing clothes during drying.

Electric Heated Under Blanket
Heating and Cooling

Blanket for warming beds electrically.

Microfibre Dish Cloths
Cleaning Cloths

Cloths for antibacterial dish cleaning.

Telescopic Microfibre Mop
Cleaning Tools

Mop for reaching and cleaning various surfaces.

Investors in Kleeneze

Kleeneze has secured backing from 1 investor. Prominent investors backing the company include JRJR Networks.

All
InvestorDescriptionFounded YearDomainLocation
jrjrnetworks.com
Premium access

Investor details for Kleeneze

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Kleeneze

2 dated milestones of Kleeneze across 92 years, from founding to its latest funding, stage changes and deals.

  1. Founded Kleeneze is founded.
  2. Exit Acquired by JRJR Networks.

Competitors of Kleeneze

Kleeneze has 3 listed competitors in our database, 1 of them funded. They include My Fabulosa, Marmalade of London and Fragrance Group London.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
myfabulosa.co.uk2019Crewe, United Kingdom106
Multi-category home cleaning solutions are provided via an online platform.
marmaladeoflondon.com2011Cheltenham, United Kingdom$18.51M7
Multi-category home care products are offered via an internet-first brand.
fragrancegrouplondon.com2017London, United Kingdom
Luxury home fragrances, candles, and room diffusers are offered.
Premium access

Detailed competitors of Kleeneze

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

Web traffic of Kleeneze

Websites that share an audience with Kleeneze (kleeneze.com).

Similar websites

Websites whose visitors overlap most with Kleeneze. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
betterware.co.uk
100%
View details
orderkleeneze.co.uk
orderkleeneze.co.uk
35%
–
gagosian.com
24%
#165,406View details
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track β€” from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • βœ“
    Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • βœ“
    Full access to every database India & global coverage, advanced filters and rich profile details
  • βœ“
    Always-on access from your team account Single premium plan for everything you see on the portal

Related news about Kleeneze

Premium access

Complete news archive for Kleeneze

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Kleeneze

Kleeneze was founded in 1923.

Kleeneze is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.

Kleeneze was founded in 1923 in Manchester, United Kingdom. An internet-first model is employed to distribute products in the cleaning and household care sector. Items such as cleaning supplies, floor care tools, laundry essentials, and spare parts are provided to customers across the region. Operations center on e-commerce distribution, with a focus on practical consumer goods sourced and shipped from the UK base.

Kleeneze's top competitors include My Fabulosa, Marmalade of London and Fragrance Group London.

Kleeneze offers Dustpan and Brush Set, Laundry Pegs, Electric Heated Under Blanket, Microfibre Dish Cloths, and Telescopic Microfibre Mop.

Kleeneze has 1 investor. Key investors include JRJR Networks.

Yes. Kleeneze was acquired by JRJR Networks in February 2015.

Explore millions of companies β€” effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals β€” all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available