About Kroo
Kroo is a company based in London (United Kingdom) founded in 2016 by Tim Brown and Hafiz Shariff. Kroo has raised $88.9 million across 9 funding rounds from investors including Rudy Karsan. The company has 30 employees. Kroo offers products and services including Current Account, Cash ISA, Overdraft, and Personal Loans. Kroo operates in a competitive market with competitors including Stash, Algbra, Collctiv, acasa and Fintech Farm, among others.
- Headquarter London, United Kingdom
- Employees 30
- Founders Tim Brown, Hafiz Shariff
- SectorsFinancial ServicesTechnology
- Website category Finance · Financial Planning and Management
- Email••••••••
- Website kroo.com
- Social LinkedIn X Facebook Instagram
- Legal Name Kroo Ltd
- Date of Incorporation 10 Apr, 2019
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$88.9M (USD)
in 9 rounds
- Latest Funding Round$2.53M (USD), Series B
Nov 2023
- Employee Count30
Products & Services of Kroo
Kroo offers a comprehensive portfolio of products and services, including Current Account, Cash ISA, Overdraft, and Personal Loans.
Account that pays interest on balance with no monthly fees.
Flexible savings account earning up to 4.30% AER interest.
Optional overdraft service for account holders based on status.
Loans provided for personal use with application via app.
Funding Insights of Kroo
Kroo has successfully raised a total of $88.9M across 9 strategic funding rounds. The most recent funding activity was a Series B round of $2.53 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $88.9M
- Total Rounds 9
- Last Round Series B — $2.53M
- First Round $115,543
(Oct 2017)
- Investors Count 1
All 9 funding rounds of Kroo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $2.53M | Series B | – | – | – |
| Sep 2023 | $11.5M | Series B | – | – | – |
| Jun 2022 | $32.77M | Series B | – | – | – |
| Jul 2021 | $24.55M | Series A | – | Rudy Karsan | – |
| Feb 2020 | $10.12M | Seed | – | Rudy Karsan | – |
| Jul 2019 | $2.22M | Seed | – | – | – |
| Dec 2018 | $4.02M | Seed | – | – | – |
| Jun 2018 | $1.06M | Seed | – | – | – |
| Oct 2017 | $115,543 | Seed | – | – | – |
1 investors in total: 0 institutional and 1 angel.
Investors in Kroo
Kroo has secured backing from 1 investor, including angel investors. Prominent investors backing the company include Rudy Karsan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
RK Rudy Karsan | Angel investor, founder of Karlani Capital, focused on tech startups | – | unknown_49d606b9e9a54ee09 | - |
Investor details for Kroo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Kroo
70 people are tracked at Kroo (15 in leadership, 55 in team); the tracked headcount is 30.
| Name | Role | Group |
|---|---|---|
Tim Brown | Co-Founder & CCO | Leadership |
Moyra O' Doherty | Chief Operating Officer | Leadership |
Hafiz Shariff | ex-Co-Founder | Leadership |
Alexey Gabsatarov | Chief Technology Officer | Leadership |
Albert Berisha | Head Of IT & IT Security | Leadership |
Andrew Michaelides | Chief Financial Officer | Leadership |
Christos Mastrogiannakis | Head Of Business Operations | Leadership |
Daniel A. | Chief People Officer | Leadership |
Katerina Pesiridi | HR Business Partner And Operations Manager | Leadership |
Joanna Pesantez | Head Of Compliance | Leadership |
Nicholas Stevens | Head of Lending | Leadership |
Andrea de Gottardo | CEO | Leadership |
Nazim Valimahomed | Chief Product & Design Officer | Leadership |
Donna Francioni | Chief Risk Officer (CRO) | Leadership |
James Littlefair | Head Of Reliability Engineering | Leadership |
Yian Goh | Platform Engineer | Team |
Alex Watkinson | Senior Software Engineer | Team |
Jamie Peppard | Technical Operations Manager | Team |
Tom Parsons | Web platform tech lead | Team |
Danny Haynes | Product | Team |
50 more people are available in the full profile.
Complete people profiles for Kroo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Kroo
3 dated milestones of Kroo across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Kroo is founded.
- Funding First funding round of $116K.
- Funding Latest funding round, Series B, of $2.5M.
Competitors of Kroo
Kroo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Stash, Algbra, Collctiv, acasa and Fintech Farm, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| stash.com | 2015 | New York, United States | $920.99M | – | Automated investment and robo-advisory services are offered to individuals. | |
| algbra.com | 2017 | Manchester, United Kingdom | $5.29M | 4 | A digital banking platform is provided for individual users. | |
| collctiv.com | 2019 | Manchester, United Kingdom | $270,296 | 11 | App for payment splitting | |
| helloacasa.com | 2014 | London, United Kingdom | $1.2M | 205 | Household bills are managed and split via mobile app. | |
| fintech-farm.com | 2020 | London, United Kingdom | $61.4M | 3 | Digital banking services for individuals are offered. | |
| dozens.com | 2018 | London, United Kingdom | $33.88M | 37 | Provider of retail banking services | |
| ffrees.co.uk | 2012 | Sheffield, United Kingdom | $24.92M | 48 | Current accounts and money management apps are provided to individuals. |
Detailed competitors of Kroo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Kroo
The website of Kroo (kroo.com) receives about 95K visits a month and ranks #446,031 among all websites worldwide, #5,583 in Financial Planning and Management.
- Monthly visits95K
▲ 1.1% vs previous month
- Unique visitors33.1K
per month
- Global rank#446,031
among all websites
- Category rank#5,583
Finance · Financial Planning and Management
- Bounce rate80%
- Pages per visit1.6
- Average visit44 sec
- DevicesDesktop 5% · Mobile 95%
Websites whose visitors overlap most with Kroo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| firstdata.com | 100% | 9.6M | #6,986 | View details | |
| utbank.co.uk | 99% | 30.8K | #828,686 | View details | |
| withplum.com | 99% | 383.8K | #164,369 | View details | |
chase.co.uk | chase.co.uk | 99% | – | #59,776 | – |
| railsr.com | 72% | 9K | #2,597,534 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Kroo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Kroo
Complete news archive for Kroo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Kroo
10 companies that operate in the same segment as Kroo (Banking & FinTech Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | – | – | |
Tide is recognized as a digital banking platform for businesses. | 2015 | London, England, United Kingdom | USD 221.42 M | – | – | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.16 B | USD 1.96 B | 1,440 | |
Banking solutions are provided for retail customers and businesses. | 2015 | London, England, United Kingdom | USD 1.99 B | – | – | |
Internet first bank for individuals and businesses | 2015 | London, England, United Kingdom | USD 1.9 B | – | – | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | – | 237 | |
Digital banking services are offered to consumers and businesses. | 2014 | London, England, United Kingdom | USD 1.06 B | USD 813.42 M | 3,231 | |
Payment and banking solutions are provided to users and banks. | 2015 | San Ramon, California, United States | USD 390 M | USD 532.2 K | 3 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Digital banking services are provided for individuals and businesses. | 2014 | Blyth, United Kingdom | USD 852.48 M | – | – |
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Frequently Asked Questions about Kroo
Kroo was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Kroo is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Kroo is a funded company, having raised a total of $88.9M across 9 funding rounds to date. The company's 1st funding round was a Seed of $115.54K, raised on Oct 2017.
Kroo has 30 employees.
Kroo was established in 2016 in London, United Kingdom, as a provider of digital banking services in the fintech sector. Deposit accounts, cash withdrawals, NFC-enabled debit cards, money splitting, and expense tracking are included among its offerings. Real-time transaction notifications are provided via an app-based platform accessible on iOS and Android devices. Operations focus on individual users within the UK market.
Kroo offers Current Account, Cash ISA, Overdraft, and Personal Loans.
Kroo has 1 investor. Key investors include Rudy Karsan.
Kroo operates through Kroo Ltd.