Kroo

London, United Kingdom Founded: 2016 • Age: 10 yrs
Provider of digital banking services for individuals
Annual revenue - Latest available
Total funding $88.9M 9 rounds
Employees 30 Tracked headcount
Investors 1 Known backers
Products 4 Services tracked
Competitors 8 Brand Intelligence

About Kroo

Kroo is a company based in London (United Kingdom) founded in 2016 by Tim Brown and Hafiz Shariff. Kroo has raised $88.9 million across 9 funding rounds from investors including Rudy Karsan. The company has 30 employees as of September 30, 2020. Kroo offers products and services including Current Account, Cash ISA, Overdraft, and Personal Loans. Kroo operates in a competitive market with competitors including Stash, Algbra, Collctiv, acasa and Fintech Farm, among others.

  • Headquarter London, United Kingdom
  • Employees 30 as on 30 Sep, 2020
  • Founders Tim Brown, Hafiz Shariff
  • Sectors
    Financial Services
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Kroo Ltd
  • Date of Incorporation 10 Apr, 2019
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $88.9 M (USD)

    in 9 rounds

  • Latest Funding Round
    $2.53 M (USD), Series B

    Nov 29, 2023

  • Investors
  • Employee Count
    30

    as on Sep 30, 2020

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Products & Services of Kroo

Kroo offers a comprehensive portfolio of products and services, including Current Account, Cash ISA, Overdraft, and Personal Loans.

Product name locked
Category locked
Primary

Account that pays interest on balance with no monthly fees.

Product name locked
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Flexible savings account earning up to 4.30% AER interest.

Product name locked
Category locked
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Optional overdraft service for account holders based on status.

Product name locked
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Loans provided for personal use with application via app.

People of Kroo

Headcount 50-200
Employee Profiles 68
Employee Profiles
People
Yian Goh
Platform Engineer
People
Alex Watkinson
Senior Software Engineer
People
Jamie Peppard
Technical Operations Manager
People
Tom Parsons
Web platform tech lead

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Funding Insights of Kroo

Kroo has successfully raised a total of $88.9M across 9 strategic funding rounds. The most recent funding activity was a Series B round of $2.53 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Kroo

Kroo has secured backing from 1 investor, including angel investors. Prominent investors backing the company include Rudy Karsan.

All
Angel
Investor Description Founded Year Domain Location

Rudy Karsan

Angel investor, founder of Karlani Capital, focused on tech startups
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Investor details for Kroo

Investor domains, locations, round participation, and complete history require an active premium plan.

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Investments & Acquisitions by Kroo

Investments
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Investment portfolio details for Kroo

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Financial Statements - Kroo

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Detailed financials for Kroo

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  • Profit trends
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Kroo Comparisons

Kroo Primary company
Description
Provider of digital banking services for individuals
Location
London, United Kingdom
Founded Year
2016
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
30
As of 2020
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Peer comparison for Kroo

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Kroo

Kroo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Stash, Algbra, Collctiv, acasa and Fintech Farm, among others.

Company Name Domain Founded year HQ Location Description
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Automated investment and robo-advisory services are offered to individuals.
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A digital banking platform is provided for individual users.
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App for payment splitting
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Household bills are managed and split via mobile app.
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Digital banking services for individuals are offered.
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Detailed competitors of Kroo

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  • Domains and locations
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Latest news on Kroo

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Complete news archive for Kroo

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Frequently Asked Questions about Kroo

Kroo was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Kroo is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Kroo is a funded company, having raised a total of $88.9M across 9 funding rounds to date.

As of Sep 30, 2020, the latest employee count at Kroo is 30.

Kroo was established in 2016 in London, United Kingdom, as a provider of digital banking services in the fintech sector. Deposit accounts, cash withdrawals, NFC-enabled debit cards, money splitting, and expense tracking are included among its offerings. Real-time transaction notifications are provided via an app-based platform accessible on iOS and Android devices. Operations focus on individual users within the UK market.

Kroo's top competitors include Stash, Algbra and acasa.

Kroo offers Current Account, Cash ISA, Overdraft, and Personal Loans.

Kroo has 1 investor. Key investors include Rudy Karsan.

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