Kroo

London, United Kingdom Founded: 2016 • Age: 10 yrs
Provider of digital banking services for individuals
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About Kroo

Kroo is a company based in London (United Kingdom) founded in 2016 by Tim Brown and Hafiz Shariff.. Kroo has raised $88.9 million across 9 funding rounds from investors including Rudy Karsan. The company has 30 employees as of September 30, 2020. Kroo offers products and services including Current Account, Cash ISA, Overdraft, and Personal Loans. Kroo operates in a competitive market with competitors including Stash, Algbra, Collctiv, acasa and Fintech Farm, among others.

  • Headquarter London, United Kingdom
  • Employees 30 as on 30 Sep, 2020
  • Founders Tim Brown, Hafiz Shariff
  • Sectors
    Financial Services
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Kroo Ltd
  • Date of Incorporation 10 Apr, 2019
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Financial Services → FinTech & Digital Finance
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $88.9 M (USD)

    in 9 rounds

  • Latest Funding Round
    $2.53 M (USD), Series B

    Nov 29, 2023

  • Investors
  • Employee Count
    30

    as on Sep 30, 2020

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Products & Services of Kroo

Kroo offers a comprehensive portfolio of products and services, including Current Account, Cash ISA, Overdraft, and Personal Loans. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Account that pays interest on balance with no monthly fees.

Flexible savings account earning up to 4.30% AER interest.

Optional overdraft service for account holders based on status.

Loans provided for personal use with application via app.

People of Kroo
Headcount 50-200
Employee Profiles 68
Employee Profiles
People
Yian Goh
Platform Engineer
People
Alex Watkinson
Senior Software Engineer
People
Jamie Peppard
Technical Operations Manager
People
Tom Parsons
Web platform tech lead

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Funding Insights of Kroo

Kroo has successfully raised a total of $88.9M across 9 strategic funding rounds. The most recent funding activity was a Series B round of $2.53 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 9
  • Last Round Series B — $2.5M
  • First Round

    (20 Oct 2017)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2023 Amount Series B - Kroo Valuation

investors

Sep, 2023 Amount Series B - Kroo Valuation

investors

Jun, 2022 Amount Series B - Kroo Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

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Investors in Kroo

Kroo has secured backing from 1 investor, including angel investors. Prominent investors backing the company include Rudy Karsan. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Angel
Investor Description Founded Year Domain Location

Rudy Karsan

Angel investor, founder of Karlani Capital, focused on tech startups
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Kroo

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Kroo

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Kroo Comparisons

Employees
+
Add Comparison
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Competitors of Kroo

Kroo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Stash, Algbra, Collctiv, acasa and Fintech Farm, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Automated investment and robo-advisory services are offered to individuals.
domain founded_year HQ Location
A digital banking platform is provided for individual users.
domain founded_year HQ Location
App for payment splitting
domain founded_year HQ Location
Household bills are managed and split via mobile app.
domain founded_year HQ Location
Digital banking services for individuals are offered.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Kroo

Frequently Asked Questions about Kroo

When was Kroo founded?

Kroo was founded in 2016 and raised its 1st funding round 1 year after it was founded.

Where is Kroo located?

Kroo is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Kroo a funded company?

Kroo is a funded company, having raised a total of $88.9M across 9 funding rounds to date. The company's 1st funding round was a Series B of $32.77M, raised on Oct 20, 2017.

How many employees does Kroo have?

As of Sep 30, 2020, the latest employee count at Kroo is 30.

What does Kroo do?

Kroo was established in 2016 in London, United Kingdom, as a provider of digital banking services in the fintech sector. Deposit accounts, cash withdrawals, NFC-enabled debit cards, money splitting, and expense tracking are included among its offerings. Real-time transaction notifications are provided via an app-based platform accessible on iOS and Android devices. Operations focus on individual users within the UK market.

Who are the top competitors of Kroo?

Kroo's top competitors include Stash, Algbra and acasa.

What products or services does Kroo offer?

Kroo offers Current Account, Cash ISA, Overdraft, and Personal Loans.

Who are Kroo's investors?

Kroo has 1 investor. Key investors include Rudy Karsan.

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