About L2
L2 is a Technology company based in New York (United States) founded in 2010 by Scott Galloway, and was acquired by Gartner in March 2017. Data-driven insights on digital performance are provided to brands. L2 has raised $16.5 million across 1 funding round from investors including Gartner and General Catalyst. The company has 10 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, Data as a Service and Information Technology Insights. Its legal entity is L2, Inc. Its competitors include Quid, Information Services Group and Ventana Research; 1 of its 3 listed competitors has raised funding.
Company details
Founded in 2010 and based in New York, United States, L2 operates in the digital analytics sector. Actionable insights are delivered to brands through analysis of over 850 data points across site e-commerce, digital marketing, social media, and mobile tablets. Brand digital strengths and weaknesses are diagnosed, with peer-to-peer performance rankings generated for comparative evaluation.
Funding Insights of L2
L2 has successfully raised a total of $16.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $16.5 million completed in March 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.5M
- Total Rounds 1
- Last Round Series A — $16.5M
- First Round $16.5M
(Mar 2014)
- Investors Count 1
All 1 funding rounds of L2 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2014 | $16.5M | Series A | – | General Catalyst | – |
2 investors in total: 2 institutional.
Investors in L2
L2 has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Gartner and General Catalyst.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
Research and advisory services are delivered across multiple industries. | 1979 | gartner.com | Stamford, United States |
Investor details for L2
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People of L2
1 people are tracked at L2 (1 in leadership); the tracked headcount is 10.
| Name | Role | Group |
|---|---|---|
Scott Galloway | Co-Founder & Chairman | Leadership |
Complete people profiles for L2
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Timeline of L2
3 dated milestones of L2 across 7 years, from founding to its latest funding, stage changes and deals.
- Founded L2 is founded.
- Funding First funding round of $16.5M.
- Exit Acquired by Gartner.
Competitors of L2
L2 has 3 listed competitors in our database, 1 of them funded. They include Quid, Information Services Group and Ventana Research.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| quid.com | 2003 | Santa Clara, United States | $86.5M | 150 | Consumer and market intelligence is provided via AI platform. | |
| isg-one.com | 2006 | Stamford, United States | 1,599 | Research and advisory services are provided to optimize technology operations. | ||
| ventanaresearch.com | 2001 | Bend, United States | 27 | Market research and advisory services for technology are provided. |
Detailed competitors of L2
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Web traffic of L2
Websites that share an audience with L2 (l2inc.com).
Websites whose visitors overlap most with L2. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
adamcomm.com | adamcomm.com | 100% | – | ||
artemia.com | artemia.com | 62% | #4,998,637 | – |
Top companies in Data as a Service
3 companies that operate in the same segment as L2 (Data as a Service) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Financial data and investment advisory tools are offered online. | 1984 | Chicago, Illinois, United States | USD 91 M | USD 351.25 K | 6 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 601.59 M | USD 307.73 M | 1,749 |
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Related news about L2
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Frequently Asked Questions about L2
L2 was founded in 2010 and raised its 1st funding round 4 years after it was founded.
L2 is headquartered in New York, United States. It is registered at New York, New York, United States.
L2 is a funded company, having raised a total of $16.5M across 1 funding round to date. The company's 1st funding round was a Series A of $16.5M, raised on Mar 2014.
Founded in 2010 and based in New York, United States, L2 operates in the digital analytics sector. Actionable insights are delivered to brands through analysis of over 850 data points across site e-commerce, digital marketing, social media, and mobile tablets. Brand digital strengths and weaknesses are diagnosed, with peer-to-peer performance rankings generated for comparative evaluation.
L2's top competitors include Quid, Information Services Group and Ventana Research.
L2 has 2 investors. Key investors include Gartner, and General Catalyst.
L2 operates through L2, Inc..
Yes. L2 was acquired by Gartner in March 2017.