About Quid
Quid is a Media & Entertainment company based in Santa Clara (United States) founded in 2003. Consumer and market intelligence is provided via AI platform. It operates on a AI-as-a-Service and Managed Services model in Media & Entertainment and Technology sectors. Quid has raised $86.5 million across 5 funding rounds from investors including Rev, KKR and Plug and Play Tech Center. Its chief executive, as recorded, is Peter Caswell. Its website quid.com draws about 67 thousand monthly visits. Quid offers products and services including Quid AI Models, Quid Factory, and Quid Terminal. Its focus areas include Artificial Intelligence, Market Intelligence Solutions, Professional Services and Consulting. Its legal entity is NETBASE. Its competitors include 4C Insights, data.ai and TapClicks; 3 of its 3 listed competitors have raised funding.
Company details
Quid is engaged in providing AI-driven consumer and market intelligence solutions. Services are offered across various sectors including media, consumer goods, financial services, pharmaceuticals, retail, and travel. AI models and platforms like Quid Factory are utilized to deliver actionable insights and recommendations. Outcomes are prioritized over dashboards, with a focus on brand monitoring, competitive analysis, and product innovation. Partnerships with customers ensure tailored models for specific business goals, enhancing decision-making processes.
- Total Equity Funding$86.5M (USD)
in 5 rounds
- InvestorsRev
& 17 more
Products & Services of Quid
Quid offers a comprehensive portfolio of products and services, including Quid AI Models, Quid Factory, and Quid Terminal.
AI models are built for market trend insights.
Platform is designed to deliver contextual business insights.
Tool is used for daily actionable business recommendations.
Apps and channels of Quid
its YouTube channel Quid has 12K subscribers and 30 videos.
Videos from Quid
The most watched videos on Quid's YouTube channel, Quid (12K subscribers). Click a video to play it here.
More on Quid.
Funding Insights of Quid
Quid has successfully raised a total of $86.5M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $86.5M
- Total Rounds 5
- First Round $10M
(Jul 2011)
- Investors Count 18
All 5 funding rounds of Quid with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | Series D | – | Plug and Play Tech Center | – | |
| Oct 2018 | $37.5M | Series D | – | Rev | |
| Oct 2018 | $8M | Debt – Conventional | – | – | – |
| Mar 2015 | $39M | Series D | – | Liberty City Ventures | |
| Jul 2011 | $10M | Series C | – | Charles Cholsoo Lho, Ron Conway |
18 investors in total: 14 institutional and 4 angel.
Investors in Quid
Quid has secured backing from 18 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Rev, KKR and Plug and Play Tech Center.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated and invested in across multiple tech sectors. | 2006 | plugandplaytechcenter.com | Sunnyvale, United States | |
Early-stage startups are invested in by Artis Ventures. | av.co | San Francisco, United States | ||
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Early-stage tech startups are funded by corporate-backed Salesforce Ventures. | salesforceventures.com | San Francisco, United States | ||
Venture capital and incubation are provided for blockchain technology firms. | libertycityventures.com | New York, United States | ||
Private equity investments are directed toward traditional industries. | 1974 | thl.com | Boston, United States | |
Early-stage investments in technology startups are made by Oakhouse Partners. | oakhousepartners.com | San Francisco, United States | ||
Tech-based companies are invested in by Atomico venture capital fund. | 2006 | atomico.com | London, United Kingdom | |
Endeavour Vision is focused on transformative healthcare technology investments. | endeavourvision.com | Geneva, Switzerland |
Investor details for Quid
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Quid
89 people are tracked at Quid (27 in leadership, 5 in board & advisors, 57 in team).
| Name | Role | Group |
|---|---|---|
Jessica Collum | Chief Financial Officer | Leadership |
Peter Caswell | CEO & President | Leadership |
Rucha T. | Director, Business Technology & Analytics | Leadership |
Erin N. | Senior Strategic Account Director | Leadership |
Louise Young | APAC Sales Director | Leadership |
Melissa Wrzesniewsky | Senior Director Of Account Management | Leadership |
Anthony Lye | CEO | Leadership |
Drew Bateman | Vice President Of Sales And Account Management | Leadership |
David Chaitt | Vice President, Outcome Engineering | Leadership |
Jill Melin | Director, Social Analyst Services & Support | Leadership |
Larrick Chen | Director - AI Engineering | Leadership |
Brooke Fitzgerald | Director Of Accounting | Leadership |
Elizabeth MacIas | Vice President Of Legal Operations And Senior Transactional Attorney | Leadership |
Danny Johnson | VP Of Finance | Leadership |
Amy Petersen | Director Of HR | Leadership |
Stephanie Schoch | Senior Director Of Education And Certification | Leadership |
Erik Yurof | Director Of New Business | Leadership |
Bella Yousif | Director Of Business Operations | Leadership |
Lei Li | CTO | Leadership |
William Yu | Director, Customer Success | Leadership |
69 more people are available in the full profile.
Complete people profiles for Quid
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Quid
3 dated milestones of Quid across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Quid is founded.
- Funding First funding round of $10.0M.
- Funding Latest funding round, Series D,.
Competitors of Quid
Quid has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, data.ai and TapClicks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses |
Detailed competitors of Quid
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Quid
The website of Quid (quid.com) receives about 66.9K visits a month and ranks #429,723 among all websites worldwide, #3,327 in Business Services.
- Monthly visits66.9K
▲ 20.7% vs previous month
- Unique visitors20.5K
per month
- Global rank#429,723
among all websites
- Category rank#3,327
Business and Consumer Services · Business Services
- Bounce rate30%
- Pages per visit5.7
- Average visit7 min 06 sec
- DevicesDesktop 54% · Mobile 46%
Websites whose visitors overlap most with Quid. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| bigbelly.com | 100% | 11.3K | #2,032,970 | View details | |
| balto.ai | 88% | 45K | #931,902 | View details | |
| infomineo.com | 88% | #747,669 | View details | ||
| callminer.com | 88% | 33.9K | #894,162 | View details | |
| quotapath.com | 88% | 68.2K | #541,213 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 36 similar websites and full traffic analytics for Quid
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 36 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Quid (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Quid
Complete news archive for Quid
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Quid
Quid was founded in 2003 and raised its 1st funding round 8 years after it was founded.
Quid is headquartered in Santa Clara, United States. It is registered at Santa Clara, California, United States.
Peter Caswell is the CEO of Quid, as recorded in our data.
Quid is a funded company, having raised a total of $86.5M across 5 funding rounds to date. The company's 1st funding round was a Series C of $10M, raised on Jul 2011.
Quid is engaged in providing AI-driven consumer and market intelligence solutions. Services are offered across various sectors including media, consumer goods, financial services, pharmaceuticals, retail, and travel. AI models and platforms like Quid Factory are utilized to deliver actionable insights and recommendations. Outcomes are prioritized over dashboards, with a focus on brand monitoring, competitive analysis, and product innovation. Partnerships with customers ensure tailored models for specific business goals, enhancing decision-making processes.
Quid's top competitors include 4C Insights, TapClicks and data.ai.
Quid offers Quid AI Models, Quid Factory, and Quid Terminal.
Quid has 18 investors. Key investors include Rev, KKR, Plug and Play Tech Center, LIXIL, and Thomas H Lee Partners.
Quid operates through Netbase.