About Lab42
Lab42 is a Business Services company based in Chicago (United States) founded in 2010, and was acquired by Sumo Group plc in May 2020. Online market research services are provided worldwide by Lab42. It operates on a Professional Services model. Lab42 offers products and services including Quantitative Market Research, Hybrid Qual-Quant Research, and Research Strategy for Brands. Its focus areas include Professional Services, Market Research, Quantitative Research and Consulting. Its competitors include ICF, NewtonX and Escalent; 1 of its 3 listed competitors has raised funding.
Company details
Lab42 is focused on delivering custom market research services, including quantitative research, hybrid qualitative-quantitative research, and brand strategy consulting. Services are tailored to various industries such as consumer packaged goods, technology, gaming, government, non-profits, public relations, investment banking, and financial services. Research solutions are designed to provide fast, reliable insights with high data quality, ensuring adaptability to client needs, timelines, and budgets. Automated and manual quality checks are implemented to maintain data integrity at no additional cost.
- Headquarters Chicago, United States
- Stage Acquired
- SectorsBusiness Services
- Email••••••••
- Phone•••• ••••
- Website lab42.com
- Social LinkedIn X Facebook
- Acquired by Sumo Group plc (May 2020)
- InvestorsSumo Group plc
& 1 more
- Acquired bySumo Group plc
(May 2020)
Products & Services of Lab42
Lab42 offers a comprehensive portfolio of products and services, including Quantitative Market Research, Hybrid Qual-Quant Research, and Research Strategy for Brands.
Custom surveys are designed for fast, reliable data delivery.
Insights are combined for context and confident data analysis.
Strategies are crafted to align with unique brand needs.
Funding Insights of Lab42
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Lab42 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2010 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Lab42
Lab42 has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Sumo Group plc and Sandbox Industries.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage US venture capital investments are made by Sandbox Industries. | sandboxindustries.com | Chicago, United States | ||
AAA-rated video games are developed independently by Sumo Group plc. | 2017 | sumogroupplc.com | Sheffield, United Kingdom |
Investor details for Lab42
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Lab42
6 people are tracked at Lab42 (2 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Jonathan Pirc | Managing Director of Operations & Founder | Leadership |
Athos Maimarides | Managing Director, Research | Leadership |
Rodolfo Sanchez | Data Scientist & Statistician | Team |
Allie Sprenger | Research Analyst | Team |
Rachel Hunger | Research Manager | Team |
Tania Malagon | Contract - Market Research | Team |
Complete people profiles for Lab42
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Lab42
3 dated milestones of Lab42 across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Lab42 is founded.
- Funding First funding round.
- Exit Acquired by Sumo Group plc.
Competitors of Lab42
Lab42 has 3 listed competitors in our database, 1 of them funded. They include ICF, NewtonX and Escalent.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| icf.com | 1969 | United States | 9,000 | IT suite and market research services are provided worldwide. | ||
| newtonx.com | 2016 | New York, United States | $47M | 52 | AI-powered marketplace facilitates expert knowledge access for corporates. | |
| escalent.co | 1975 | Livonia, United States | 481 | Brand management and marketing exploration services are provided by Escalent. |
Detailed competitors of Lab42
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Lab42
The website of Lab42 (lab42.com) receives about 3.4K visits a month.
- Monthly visits3.4K
▼ 50.1% vs previous month
Websites whose visitors overlap most with Lab42. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| aytm.com | 100% | 239.6K | #251,442 | View details | |
genzinsights.com | genzinsights.com | 88% | – | ||
| resolutionresearch.com | 86% | 18.6K | #2,555,273 | View details | |
marketest.co.uk | marketest.co.uk | 84% | – | ||
| preres.com | 79% | 3.6K | #5,161,243 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 15 similar websites and full traffic analytics for Lab42
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- 15 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Lab42 (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Lab42
Complete news archive for Lab42
Full article history, source details, and older brand coverage require an active premium plan.
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- Source and publication date
- Older coverage
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Frequently Asked Questions about Lab42
Lab42 was founded in 2010.
Lab42 is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.
Lab42 is focused on delivering custom market research services, including quantitative research, hybrid qualitative-quantitative research, and brand strategy consulting. Services are tailored to various industries such as consumer packaged goods, technology, gaming, government, non-profits, public relations, investment banking, and financial services. Research solutions are designed to provide fast, reliable insights with high data quality, ensuring adaptability to client needs, timelines, and budgets. Automated and manual quality checks are implemented to maintain data integrity at no additional cost.
Lab42 offers Quantitative Market Research, Hybrid Qual-Quant Research, and Research Strategy for Brands.
Lab42 has 2 investors. Key investors include Sumo Group plc, and Sandbox Industries.
Yes. Lab42 was acquired by Sumo Group plc in May 2020.