About Latitude Financial Services
Latitude Financial Services is a publicly listed company based in Melbourne (Australia) founded in 2015. Consumer loans are provided to individuals in Australia. Latitude Financial Services has raised $232.29 million across 2 funding rounds from investors including KKR and Shinsei Bank. Its chief executive, as recorded, is Bob Belan. Its website latitudefinancial.com.au draws about 948 thousand monthly visits. Latitude Financial Services offers products and services including Credit Cards, Personal Loans, and Interest Free Deals. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its competitors include Afterpay, Nimble and Dynamoney; 3 of its 3 listed competitors have raised funding.
Company details
Latitude Financial Services was established in 2015 in Melbourne, Australia, focusing on the financial services sector. Consumer loans, including personal and vehicle financing, are offered through online and branch operations. Services are extended primarily to Australian residents, with headquarters in Melbourne supporting nationwide activities. Leadership roles of CEO and MD are held by Bob Belan and Ahmed Fahour. The domain latitudefinancial.com.au is utilized for digital access.
- Headquarters Melbourne, Australia
- Stage Public
- SectorsFinancial Services
- Website category Finance · Banking Credit and Lending
- Email••••••••
- Phone•••• ••••
- Website latitudefinancial.com.au
- Social LinkedIn X Facebook
- Legal Name Latitude Group Holdings Limited
- Annual Revenue$808.69 M (USD)8.89as on Dec 31, 2025
- Net Profit$62.82 M (USD)335.19as on Dec 31, 2025
- EBITDA$571.56 M (USD)12.76as on Dec 31, 2025
- Total Equity Funding$232.29M (USD)
in 2 rounds
- Latest Funding Round$232.29M (USD), Series D
Mar 2021
- InvestorsKKR
& 1 more
Products & Services of Latitude Financial Services
Latitude Financial Services offers a comprehensive portfolio of products and services, including Credit Cards, Personal Loans, and Interest Free Deals.
Cards for rewards and balance transfers with flexible payments
Loans for personal needs like debt consolidation or purchases
Options for interest-free shopping with partnered retailers
Apps and channels of Latitude Financial Services
Latitude Financial Services publishes 2 mobile apps with over 1M+ downloads.
Funding Insights of Latitude Financial Services
Latitude Financial Services has successfully raised a total of $232.29M across 2 strategic funding rounds. The most recent funding activity was a Series D round of $232.29 million completed in March 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $232.29M
- Total Rounds 2
- Last Round Series D — $232.29M
- Investors Count 2
All 2 funding rounds of Latitude Financial Services with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2021 | $232.29M | Series D | – | Shinsei Bank | – |
| Jun 2015 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Latitude Financial Services
Latitude Financial Services has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include KKR and Shinsei Bank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this private equity firm. | 1976 | kkr.com | New York, United States | |
Commercial banking services including loans, deposits, and investments are provided. | 1952 | shinseibank.com | Chiba, Japan |
Investor details for Latitude Financial Services
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People of Latitude Financial Services
85 people are tracked at Latitude Financial Services (29 in leadership, 56 in team).
| Name | Role | Group |
|---|---|---|
Bob Belan | CEO & MD | Leadership |
Ahmed Fahour | CEO & MD | Leadership |
Ahmed Fahour Ao | Managing Director & CEO | Leadership |
Paul Varro | Chief Financial Officer | Leadership |
Rebecca Schmidt | Head Of Financial Crime & Privacy Compliance | Leadership |
Sash Winspear | Key Partner Manager | Leadership |
Nareeta Singh | Head Of People | Leadership |
Andrew McPhail | Divisional CFO - Group Finance | Leadership |
Albie Keil | Head Of Credit Risk - Origination Strategy - Money AU & NZ | Leadership |
David King | Head Of Customer Assist Australia And New Zealand | Leadership |
Ana Elez | Head Of Compliance & Conduct | Leadership |
Clint Jowett | Head Of Risk Modelling | Leadership |
Virginia Speldewinde | Head Of People - Money & Enterprise Services | Leadership |
Tara Martinez | Head Of Risk And Compliance | Leadership |
Mike Griffiths | Head Of Operational Risk (group Risk) At Latitude Financial Services | Leadership |
Lei Beng You | Finance Business Partner - Asia & Money Opex | Leadership |
Abhik Brahmachari | General Manager | Leadership |
Matt Roberts | Head Of Capability & Fulfilment AU & NZ | Leadership |
Natasha Riddell | General Manager Broker & Partnerships | Leadership |
Mark Brudenell | Executive General Manager Risk & CRO | Leadership |
65 more people are available in the full profile.
Complete people profiles for Latitude Financial Services
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IPO & Listings of Latitude Financial Services
Latitude Financial Services is a publicly listed company on the ASX with ticker symbol LFS in Australia, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date20 Apr 2021
- Listed onASX: LFS
- Listed entityLATITUDE GROUP HOLDINGS LIMITED
- Exchange sectorFinance
- ISINAU0000143687
- Share price0.78 AUD (-2.5% on the day) · 2026-10-14
- Market capitalisation831,786,341.00 AUD
- Price to earnings8.7
- EPS (diluted, trailing year)0.09 AUD
- Dividend yield13.13%
- Volume (last session)114,570
Financials of Latitude Financial Services
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | 1.21B AUD | 94.0M AUD | 855.2M AUD |
| 2024 | 1.12B AUD | 21.6M AUD | 758.4M AUD |
| 2023 | 1.00B AUD | -141.7M AUD | 544.7M AUD |
| 2022 | 927.8M AUD | 37.7M AUD | 525.5M AUD |
| 2021 | 957.4M AUD | 160.9M AUD | 580.0M AUD |
Detailed financial statements for Latitude Financial Services
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Latitude Financial Services
4 dated milestones of Latitude Financial Services across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Latitude Financial Services is founded.
- Funding First funding round.
- Funding Latest funding round, Series D, of $232.3M.
- IPO Lists on the stock exchange (IPO).
Competitors of Latitude Financial Services
Latitude Financial Services has 3 listed competitors in our database, 3 of them funded. They include Afterpay, Nimble and Dynamoney.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| afterpay.com | 2014 | Melbourne, Australia | $35.37M | A buy now pay later service is offered by Afterpay. | ||
| nimble.com.au | 2005 | Gold Coast, Australia | $8.3M | Short-term loans are offered via an online platform. | ||
| dynamoney.com | 2015 | Sydney, Australia | $285M | Provider of vehicle & equipment finance services |
Detailed competitors of Latitude Financial Services
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Web traffic of Latitude Financial Services
The website of Latitude Financial Services (latitudefinancial.com.au) receives about 948.1K visits a month and ranks #43,106 among all websites worldwide, #2,743 in Banking Credit and Lending.
- Monthly visits948.1K
▼ 4.4% vs previous month
- Unique visitors290.8K
per month
- Global rank#43,106
among all websites
- Category rank#2,743
Finance · Banking Credit and Lending
- Bounce rate34%
- Pages per visit5.6
- Average visit14 min 18 sec
- DevicesDesktop 47% · Mobile 53%
Websites whose visitors overlap most with Latitude Financial Services. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| anz.com.au | 100% | 7.7M | #10,788 | View details | |
| nab.com.au | 95% | 11.5M | #3,577 | View details | |
| westpac.com.au | 95% | 12.6M | #2,809 | View details | |
| bankwest.com.au | 92% | 2.1M | #19,064 | View details | |
| americanexpress.com | 92% | 107.4M | #276 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Latitude Financial Services
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Related news about Latitude Financial Services
Complete news archive for Latitude Financial Services
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Frequently Asked Questions about Latitude Financial Services
Latitude Financial Services was founded in 2015.
Latitude Financial Services is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Bob Belan is the CEO of Latitude Financial Services, as recorded in our data.
Latitude Financial Services is a funded company, having raised a total of $232.29M across 2 funding rounds to date.
Annual revenue of Latitude Financial Services is $808.69M as on Dec 31, 2025.
Latitude Financial Services was established in 2015 in Melbourne, Australia, focusing on the financial services sector. Consumer loans, including personal and vehicle financing, are offered through online and branch operations. Services are extended primarily to Australian residents, with headquarters in Melbourne supporting nationwide activities. Leadership roles of CEO and MD are held by Bob Belan and Ahmed Fahour. The domain latitudefinancial.com.au is utilized for digital access.
Latitude Financial Services offers Credit Cards, Personal Loans, and Interest Free Deals.
Yes, Latitude Financial Services is publicly traded on ASX under the ticker symbol LFS.
Latitude Financial Services has 2 investors. Key investors include KKR, and Shinsei Bank.
Yes. Latitude Financial Services publishes Latitude and 1 more app, with over 1 million downloads.
The website of Latitude Financial Services receives about 948 thousand visits a month and ranks #43,106 among all websites worldwide.