About Lombard
Lombard is a Financial Services company based in Sydney (Australia) founded in 2004 by Andrew Abercrombie, and was acquired by Humm90 in May 2012. Credit cards are offered by Lombard Finance in Australia. It operates on a FinTech model. Lombard has completed 1 acquisition, including Assetinsure. Lombard offers products and services including humm90 Credit Card. Its focus areas include Financials, Consumer Finance and Credit Cards. Its legal entity is humm Cards Pty Ltd. Its competitors include Afterpay, Latitude Financial Services and Qantas Money; 2 of its 3 listed competitors have raised funding.
Company details
Lombard, now discontinued, has transitioned to humm90, managed by humm Cards Pty Ltd in Australia. Financial services are offered through credit card products like humm90, focusing on flexible payment solutions for consumers. Support is provided for existing Lombard customers via FAQs and contact forms. The company operates within the consumer finance sector, emphasizing travel credit card benefits with competitive rates and fees as recognized by industry awards.
- Headquarters Sydney, Australia
- Founders Andrew Abercrombie
- Stage Acquired
- SectorsFinancial Services
- Email••••••••
- Phone•••• ••••
- Website lombardfinance.com.au
- Social LinkedIn Facebook Instagram
- Acquired by Humm90 (May 2012)
- Legal Name Humm Cards Pty Ltd
- Investors
- Investments & Acquisitions
- Acquired byHumm90
(May 2012)
Products & Services of Lombard
Lombard offers a comprehensive portfolio of products and services, including humm90 Credit Card.
Credit card services are provided for flexible financing.
Investors in Lombard
Lombard has secured backing from 1 investor. Prominent investors backing the company include Humm90.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provides flexible interest-free credit options for everyday and big purchases. | 2020 | humm90.com | Sydney, Australia |
Investor details for Lombard
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People of Lombard
1 people are tracked at Lombard (1 in leadership).
| Name | Role | Group |
|---|---|---|
Andrew Abercrombie | Founder & Director | Leadership |
Complete people profiles for Lombard
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Investments & Acquisitions by Lombard
Lombard has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Assetinsure.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Property and casualty insurance is provided by Assetinsure in Australia. | assetinsure.com.au | Sydney, Australia | 1994 | Nov 2018 | •••• |
Complete acquisition details for Lombard
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Timeline of Lombard
3 dated milestones of Lombard across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Lombard is founded.
- Exit Acquired by Humm90.
- Acquisition Acquires Assetinsure.
Competitors of Lombard
Lombard has 3 listed competitors in our database, 2 of them funded. They include Afterpay, Latitude Financial Services and Qantas Money.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| afterpay.com | 2014 | Melbourne, Australia | $35.37M | A buy now pay later service is offered by Afterpay. | ||
| latitudefinancial.com.au | 2015 | Melbourne, Australia | $232.29M | Consumer loans are provided to individuals in Australia. | ||
| qantasmoney.com | 2013 | Sydney, Australia | Offers credit and travel card services. |
Detailed competitors of Lombard
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Web traffic of Lombard
Websites that share an audience with Lombard (lombardfinance.com.au).
Websites whose visitors overlap most with Lombard. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lombard.co.uk | 100% | #2,260,664 | View details | ||
ulsterbank.com | ulsterbank.com | 86% | – | ||
atfinance.co.uk | atfinance.co.uk | 74% | – | ||
pwc.co.nz | pwc.co.nz | 64% | #931,582 | – | |
creditexpress.co.nz | creditexpress.co.nz | 47% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Lombard
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Related news about Lombard
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Frequently Asked Questions about Lombard
Lombard was founded in 2004.
Lombard is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Lombard, now discontinued, has transitioned to humm90, managed by humm Cards Pty Ltd in Australia. Financial services are offered through credit card products like humm90, focusing on flexible payment solutions for consumers. Support is provided for existing Lombard customers via FAQs and contact forms. The company operates within the consumer finance sector, emphasizing travel credit card benefits with competitive rates and fees as recognized by industry awards.
Lombard's top competitors include Afterpay, Latitude Financial Services and Qantas Money.
Lombard offers humm90 Credit Card.
Lombard has made 1 acquisition, including Assetinsure.
Lombard has 1 investor. Key investors include Humm90.
Lombard operates through Humm Cards Pty Ltd.
Yes. Lombard was acquired by Humm90 in May 2012.