About Laurel & Wolf
Laurel & Wolf is a Business Services company based in Los Angeles (United States) founded in 2014. Online interior design service provider and commerce platform for home improvement products. It operates in the Business Services, Real Estate & Construction, and Consumer sectors. Laurel & Wolf has raised $26.64 million across 3 funding rounds from investors including Wavemaker Partners, Benchmark and Karlin Ventures. The company has 16 employees. Laurel & Wolf offers products and services including Online Design Service and Curated Shopping List. Its focus areas include Retail, Home Improvements, Services and Interior Design. Its legal entity is LAUREL & WOLF, INC. Its competitors include Havenly, Curbio and Nfinite; 3 of its 3 listed competitors have raised funding.
Company details
Laurel Wolf was established in 2014 in Los Angeles, United States, within the interior design and e-commerce sector. An online platform is maintained to link clients with designers and facilitate purchases of furniture and decor. Matching occurs based on client inputs regarding space, budget, lifestyle, and preferences. Deliverables include digital style boards, itemized shopping lists, floor plans, and installation guidance for completed projects.
- Headquarters Los Angeles, United States
- Employees 16
- SectorsBusiness ServicesReal Estate & Construction Consumer
- Website laurelandwolf.com
- Social LinkedIn X Facebook
- Legal Name Laurel & Wolf, Inc.
- Total Equity Funding$26.64M (USD)
in 3 rounds
- Latest Funding Round$20M (USD), Series B
Sep 2015
- InvestorsWavemaker Partners
& 6 more
- Employee Count16
Products & Services of Laurel & Wolf
Laurel & Wolf offers a comprehensive portfolio of products and services, including Online Design Service and Curated Shopping List.
Platform for user-designer collaboration on home spaces.
Tool providing discounted products for finalized designs.
Funding Insights of Laurel & Wolf
Laurel & Wolf has successfully raised a total of $26.64M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in September 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.64M
- Total Rounds 3
- Last Round Series B — $20M
- First Round $1.1M
(Aug 2014)
- Investors Count 7
All 3 funding rounds of Laurel Wolf with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2015 | $20M | Series B | – | Benchmark | – |
| Jan 2015 | $5.54M | Series A | – | CRV | |
| Aug 2014 | $1.1M | Seed | – | Structure Capital, Upside Partnership | – |
7 investors in total: 7 institutional.
Investors in Laurel & Wolf
Laurel & Wolf has secured backing from 7 investors, including venture fund investors. Prominent investors backing the company include Wavemaker Partners, Benchmark and Karlin Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to promising startups. | benchmark.com | San Francisco, United States | ||
Early-stage venture capital funding is provided by Karlin Ventures. | karlinvc.com | Los Angeles, USA | ||
US focused seed-stage VC investment company | upsidevc.com | San Francisco, United States | ||
CRV is recognized as a venture capital firm investing in technology startups. | crv.com | Palo Alto, United States | ||
Early-stage technology companies receive venture capital investments. | draper.vc | San Mateo, United States | ||
Seed and early-stage tech investments in the US are targeted. | structure.vc | San Francisco, United States | ||
Investments in early-stage technology companies are made by Wavemaker Partners. | 2003 | wavemaker.vc | Los Angeles, United States |
Investor details for Laurel Wolf
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People of Laurel & Wolf
1 people are tracked at Laurel & Wolf (1 in leadership); the tracked headcount is 16.
| Name | Role | Group |
|---|---|---|
Leura Fine | CEO & Founder | Leadership |
Complete people profiles for Laurel & Wolf
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Timeline of Laurel & Wolf
3 dated milestones of Laurel & Wolf across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Laurel & Wolf is founded.
- Funding First funding round of $1.1M.
- Funding Latest funding round, Series B, of $20.0M.
Competitors of Laurel & Wolf
Laurel & Wolf has 3 listed competitors in our database, 3 of them funded. They include Havenly, Curbio and Nfinite.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| havenly.com | 2013 | Denver, United States | $57.82M | 95 | Users are connected to interior designers via an online platform. | |
| curbio.com | 2016 | Potomac, United States | $102.95M | 146 | Online platform providing in-house home improvement services for homeowners | |
| nfinite.app | 2016 | San Francisco, United States | $118.71M | Visual content is scaled for retail and AI applications. |
Detailed competitors of Laurel Wolf
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Web traffic of Laurel & Wolf
Websites that share an audience with Laurel & Wolf (laurelandwolf.com).
Websites whose visitors overlap most with Laurel & Wolf. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
decoraid.com | decoraid.com | 100% | – | ||
remodeling.sfgate.com | remodeling.sfgate.com | 87% | – | ||
decorpad.com | decorpad.com | 87% | #136,985 | – | |
| rejuvenation.com | 70% | 1.6M | #32,166 | View details | |
| californiahomedesign.com | 53% | 5.7K | #3,673,379 | View details |
Top companies in Local & Community Services
3 companies that operate in the same segment as Laurel & Wolf (Local & Community Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 |
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Related news about Laurel & Wolf
Complete news archive for Laurel Wolf
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Frequently Asked Questions about Laurel & Wolf
Laurel & Wolf was founded in 2014.
Laurel & Wolf is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Laurel & Wolf is a funded company, having raised a total of $26.64M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.1M, raised on Aug 2014.
Laurel & Wolf has 16 employees.
Laurel Wolf was established in 2014 in Los Angeles, United States, within the interior design and e-commerce sector. An online platform is maintained to link clients with designers and facilitate purchases of furniture and decor. Matching occurs based on client inputs regarding space, budget, lifestyle, and preferences. Deliverables include digital style boards, itemized shopping lists, floor plans, and installation guidance for completed projects.
Laurel & Wolf offers Online Design Service and Curated Shopping List.
Laurel & Wolf has 7 investors. Key investors include Wavemaker Partners, Benchmark, Karlin Ventures, Upside Partnership, and CRV.
Laurel & Wolf operates through Laurel & Wolf, Inc..