About Lax.com
Lax.com is a Media & Entertainment company based in Norwalk (United States) founded in 2000, and was acquired by BSN SPORTS in April 2026. It operates as a lacrosse equipment is retailed online by Lax.com across multiple categories. Lax.com has raised $1.28 million across 1 funding round from investors including BSN SPORTS and Bill Luby. Lax.com has completed 2 acquisitions, including Universallacrosse and ZimaGear. Its website lax.com draws about 79 thousand monthly visits. Its focus areas include Consumer, Sports Tech, E-Commerce and Team Sports. Its competitors include The Lacrosse Box, ZimaGear and Laxcrate.
Company details
Lax.com is an online retailer of Lacrosse equipment selling products across various categories like apparel, footwear, protection equipment, accessories, and gear. They sell products of various international brands including STX, Nike, Maverik, Under Armour etc. They have a warehouse in Norwalk, Connecticut from where they fulfill all their orders and also claim to use it for product testing. John Arrix and George West acquired Lax.com in Feb 2010. Lax.com had offline presence until 2006 when they closed all 5 of their stores to focus on e-commerce.
- Total Equity Funding$1.28M (USD)
in 1 rounds
- Latest Funding Round$1.28M (USD), Series A
Feb 2010
- InvestorsBSN SPORTS
& 2 more
- Investments & AcquisitionsUniversallacrosse
& 1 more
- Acquired by
Apps and channels of Lax.com
its YouTube channel LAXdotCOMtv has 36.5K subscribers and 30 videos.
Videos from Lax.com
The most watched videos on Lax.com's YouTube channel, LAXdotCOMtv (36.5K subscribers). Click a video to play it here.
More on LAXdotCOMtv.
Funding Insights of Lax.com
Lax.com has successfully raised a total of $1.28M through 1 strategic funding round. The most recent funding activity was a Series A round of $1.28 million completed in February 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.28M
- Total Rounds 1
- Last Round Series A β $1.28M
- First Round $1.28M
(Feb 2010)
All 1 funding rounds of Lax.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2010 | $1.28M | Series A | β | β | β |
2 investors in total: 1 institutional and 1 angel.
Investors in Lax.com
Lax.com has secured backing from 2 investors, including angel investors. Prominent investors backing the company include BSN SPORTS and Bill Luby.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
BL Bill Luby | Indian angel investor with focus on early-stage startups and technology. | – | unknown_0a823ea224b145e1a | - |
Sports and physical education equipment is supplied by BSN SPORTS. | 1972 | bsnsports.com | Dallas, United States |
Investor details for Lax.com
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Lax.com
26 people are tracked at Lax.com (10 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
Leo Vukelj | VP of Finance | Leadership |
Mike Bartomioli | National Sales Director | Leadership |
Ty Dlugozima | Director Of Tech & Design | Leadership |
Dan Dlugozima | Sr. Director Of Strategic Initiatives | Leadership |
John Arrix | CEO | Leadership |
Sean Finan | Chief Operating Officer | Leadership |
Corey Schimoler | Vice President, Marketing | Leadership |
Marcella Libertino | Vice President, Procurement | Leadership |
Dawn Norris | VP Of Communications | Leadership |
Matt Thistle | Senior Vice President | Leadership |
Katy Mills | True Lacrosse Account Manager | Team |
Hunter Schmell | Sales Rep | Team |
Drew D'Antonio | Sublimation Manager | Team |
Stan Wong | Sales Rep | Team |
Andrew Krause | Senior Designer | Team |
Carin Gerig | Accountant | Team |
Ross Thompson | Tri State Sales Rep | Team |
Maggie Carr | Southeast Sales Rep | Team |
Chip Mayer | Mid Atlantic Sales Rep | Team |
Colin First | Sales Rep | Team |
6 more people are available in the full profile.
Complete people profiles for Lax.com
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Lax.com
Lax.com has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Universallacrosse and ZimaGear.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Lacrosse equipment and apparel are retailed for various players. | universallacrosse.com | – | 2006 | Apr 2024 | β’β’β’β’ | |
Lacrosse sports products and apparel are retailed online. | zimagear.com | Tampa, United States | 2010 | May 2022 | β’β’β’β’ |
Complete acquisition details for Lax.com
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- Exports
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Timeline of Lax.com
5 dated milestones of Lax.com across 26 years, from founding to its latest funding, stage changes and deals.
- Founded Lax.com is founded.
- Funding First funding round of $1.3M.
- Acquisition Acquires ZimaGear.
- Acquisition Acquires Universallacrosse.
- Exit Acquired by BSN SPORTS.
Competitors of Lax.com
Lax.com has 3 listed competitors in our database. They include The Lacrosse Box, ZimaGear and Laxcrate, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thelacrossebox.com | 2014 | Draper, United States | – | – | A subscription box service for lacrosse sports goods. | |
| zimagear.com | 2010 | Tampa, United States | – | – | Lacrosse sports products and apparel are retailed online. | |
| laxcrate.com | 2013 | North Kingstown, United States | – | – | Laxcrate provides a monthly subscription box tailored for lacrosse players, delivering essential gear and accessories. |
Detailed competitors of Lax.com
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- Full competitor set
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Web traffic of Lax.com
The website of Lax.com (lax.com) receives about 79.2K visits a month.
- Monthly visits79.2K
▲ 22.7% vs previous month
Websites whose visitors overlap most with Lax.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lacrosseunlimited.com | 100% | 80.2K | #295,229 | View details | |
lacrossemonkey.com | lacrossemonkey.com | 93% | – | #446,335 | β |
sportstop.com | sportstop.com | 76% | – | #569,925 | β |
| universallacrosse.com | 75% | 26.5K | #880,033 | View details | |
| laxworld.com | 70% | – | – | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Lax.com
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Sports Technology Platforms
10 companies that operate in the same segment as Lax.com (Sports Technology Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | – | 4,115 | |
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | – | 999 | |
Online fantasy sports platforms are provided for multiple sports. | 2012 | Boston, Massachusetts, United States | USD 718.6 M | USD 6.05 B | 5,802 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 942.17 M | USD 509.95 K | 1,310 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 98.07 M | USD 264.51 M | 777 | |
Real money skill-based gaming is facilitated through an online platform. | 2018 | Bengaluru, Karnataka, India | USD 401.22 M | USD 100.11 M | 435 | |
Cloud-based software is provided for managing outdoor events and activities. | 1999 | Dallas, Texas, United States | USD 313.84 M | – | 2,458 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | USD 30.07 M | 298 |
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Related news about Lax.Com
Complete news archive for Lax.com
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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Frequently Asked Questions about Lax.com
Lax.com was founded in 2000 and raised its 1st funding round 10 years after it was founded.
Lax.com is headquartered in Norwalk, United States.
Lax.com is a funded company, having raised a total of $1.28M across 1 funding round to date. The company's 1st funding round was a Series A of $1.28M, raised on Feb 2010.
Lax.com is an online retailer of Lacrosse equipment selling products across various categories like apparel, footwear, protection equipment, accessories, and gear. They sell products of various international brands including STX, Nike, Maverik, Under Armour etc. They have a warehouse in Norwalk, Connecticut from where they fulfill all their orders and also claim to use it for product testing. John Arrix and George West acquired Lax.com in Feb 2010. Lax.com had offline presence until 2006 when they closed all 5 of their stores to focus on e-commerce.
Lax.com's top competitors include ZimaGear, The Lacrosse Box and Laxcrate.
Lax.com has made 2 acquisitions, including Universallacrosse, and ZimaGear.
Lax.com has 2 investors. Key investors include BSN SPORTS, and Bill Luby.
Yes. Lax.com was acquired by BSN SPORTS in April 2026.

