Lax.com

Norwalk, United States Founded: 2000 • Age: 26 yrs Acquired By BSN SPORTS
Lacrosse equipment is retailed online by Lax.com across multiple categories.

About Lax.com

Lax.com is a Media & Entertainment company based in Norwalk (United States) founded in 2000, and was acquired by BSN SPORTS in April 2026. It operates as a lacrosse equipment is retailed online by Lax.com across multiple categories. Lax.com has raised $1.28 million across 1 funding round from investors including BSN SPORTS and Bill Luby. Lax.com has completed 2 acquisitions, including Universallacrosse and ZimaGear. Its website lax.com draws about 79 thousand monthly visits. Its focus areas include Consumer, Sports Tech, E-Commerce and Team Sports. Its competitors include The Lacrosse Box, ZimaGear and Laxcrate.

Company details

Lax.com is an online retailer of Lacrosse equipment selling products across various categories like apparel, footwear, protection equipment, accessories, and gear. They sell products of various international brands including STX, Nike, Maverik, Under Armour etc. They have a warehouse in Norwalk, Connecticut from where they fulfill all their orders and also claim to use it for product testing. John Arrix and George West acquired Lax.com in Feb 2010. Lax.com had offline presence until 2006 when they closed all 5 of their stores to focus on e-commerce.

Key Metrics
  • Total Equity Funding
    $1.28M (USD)

    in 1 rounds

  • Latest Funding Round
    $1.28M (USD), Series A

    Feb 2010

  • Investors
    BSN SPORTS

    & 2 more

  • Investments & Acquisitions
  • Acquired by
    BSN SPORTS

    & 1 more

    (Apr 2026)

Apps and channels of Lax.com

its YouTube channel LAXdotCOMtv has 36.5K subscribers and 30 videos.

LAXdotCOMtv
YouTube 36.5K subscribers 30 videos Sports
Open channel

Videos from Lax.com

The most watched videos on Lax.com's YouTube channel, LAXdotCOMtv (36.5K subscribers). Click a video to play it here.

#2 Lawrenceville (NJ) vs #1 Brunswick (CT) Prep Nationals Championship
4.3K views
CT Private vs Public Battle | Darien vs Brunswick Lacrosse Highlights
3.4K views
US Naval Academy vs High Point Lacrosse Highlights | Lax.com Game of the Week
2.9K views
Prep School Showdown | Don Bosco (NJ) vs Haverford (PA) Lacrosse Highlights
2.8K views

More on LAXdotCOMtv.

Funding Insights of Lax.com

Lax.com has successfully raised a total of $1.28M through 1 strategic funding round. The most recent funding activity was a Series A round of $1.28 million completed in February 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $1.28M
  • Total Rounds 1
  • Last Round Series A β€” $1.28M
  • First Round $1.28M

    (Feb 2010)

All 1 funding rounds of Lax.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Feb 2010$1.28MSeries A––
–
Valuation history

2 investors in total: 1 institutional and 1 angel.

Investors in Lax.com

Lax.com has secured backing from 2 investors, including angel investors. Prominent investors backing the company include BSN SPORTS and Bill Luby.

All
Angel
InvestorDescriptionFounded YearDomainLocation

Bill Luby

Indian angel investor with focus on early-stage startups and technology.
–unknown_0a823ea224b145e1a-
Sports and physical education equipment is supplied by BSN SPORTS.
1972bsnsports.comDallas, United States
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Investor details for Lax.com

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People of Lax.com

26 people are tracked at Lax.com (10 in leadership, 16 in team).

NameRoleGroup
Leo Vukelj
VP of FinanceLeadership
Mike Bartomioli
National Sales DirectorLeadership
Ty Dlugozima
Director Of Tech & DesignLeadership
Dan Dlugozima
Sr. Director Of Strategic InitiativesLeadership
John Arrix
CEOLeadership
Sean Finan
Chief Operating OfficerLeadership
Corey Schimoler
Vice President, MarketingLeadership
Marcella Libertino
Vice President, ProcurementLeadership
Dawn Norris
VP Of CommunicationsLeadership
Matt Thistle
Senior Vice PresidentLeadership
Katy Mills
True Lacrosse Account ManagerTeam
Hunter Schmell
Sales RepTeam
Drew D'Antonio
Sublimation ManagerTeam
Stan Wong
Sales RepTeam
Andrew Krause
Senior DesignerTeam
Carin Gerig
AccountantTeam
Ross Thompson
Tri State Sales RepTeam
Maggie Carr
Southeast Sales RepTeam
Chip Mayer
Mid Atlantic Sales RepTeam
Colin First
Sales RepTeam

6 more people are available in the full profile.

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Complete people profiles for Lax.com

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Investments & Acquisitions by Lax.com

Lax.com has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Universallacrosse and ZimaGear.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Lacrosse equipment and apparel are retailed for various players.
universallacrosse.com–2006Apr 2024β€’β€’β€’β€’
Lacrosse sports products and apparel are retailed online.
zimagear.comTampa, United States2010May 2022β€’β€’β€’β€’
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Complete acquisition details for Lax.com

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  • Exports

Verified entity values are shown only after access is granted.

Timeline of Lax.com

5 dated milestones of Lax.com across 26 years, from founding to its latest funding, stage changes and deals.

  1. Founded Lax.com is founded.
  2. Funding First funding round of $1.3M.
  3. Acquisition Acquires ZimaGear.
  4. Acquisition Acquires Universallacrosse.
  5. Exit Acquired by BSN SPORTS.

Competitors of Lax.com

Lax.com has 3 listed competitors in our database. They include The Lacrosse Box, ZimaGear and Laxcrate, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
thelacrossebox.com2014Draper, United States––
A subscription box service for lacrosse sports goods.
zimagear.com2010Tampa, United States––
Lacrosse sports products and apparel are retailed online.
laxcrate.com2013North Kingstown, United States––
Laxcrate provides a monthly subscription box tailored for lacrosse players, delivering essential gear and accessories.
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Detailed competitors of Lax.com

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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Web traffic of Lax.com

The website of Lax.com (lax.com) receives about 79.2K visits a month.

  • Monthly visits
    79.2K

    ▲ 22.7% vs previous month

Similar websites

Websites whose visitors overlap most with Lax.com. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
lacrosseunlimited.com
100%
80.2K#295,229View details
lacrossemonkey.com
lacrossemonkey.com
93%
–#446,335–
sportstop.com
sportstop.com
76%
–#569,925–
universallacrosse.com
75%
26.5K#880,033View details
laxworld.com
70%
––View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Lax.com

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Top companies in Sports Technology Platforms

10 companies that operate in the same segment as Lax.com (Sports Technology Platforms), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Operator of a platform providing skill-based games and interactive entertainment
2018Delhi, Delhi, IndiaUSD 92 MUSD 83.05 M1
Subscription-based platform for streaming soccer content is offered.
2015New York, New York, United StatesUSD 154.63 MUSD 1.62 B590
Developer of a fantasy platform for multiple sports
2009New York, New York, United StatesUSD 416.2 M–4,115
Subscription-based social networking platform for runners and cyclists
2009San Francisco, California, United StatesUSD 180 M–999
Online fantasy sports platforms are provided for multiple sports.
2012Boston, Massachusetts, United StatesUSD 718.6 MUSD 6.05 B5,802
Operator of a multifaceted platform for sports content and experiences
2008Mumbai, Maharashtra, IndiaUSD 942.17 MUSD 509.95 K1,310
Skill-based online games are provided through a technology-driven platform.
2006Mumbai, Maharashtra, IndiaUSD 98.07 MUSD 264.51 M777
Real money skill-based gaming is facilitated through an online platform.
2018Bengaluru, Karnataka, IndiaUSD 401.22 MUSD 100.11 M435
Cloud-based software is provided for managing outdoor events and activities.
1999Dallas, Texas, United StatesUSD 313.84 M–2,458
News media platform for soccer
2008Berlin, Berlin, GermanyUSD 320.1 MUSD 30.07 M298
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Related news about Lax.Com

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Complete news archive for Lax.com

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Frequently Asked Questions about Lax.com

Lax.com was founded in 2000 and raised its 1st funding round 10 years after it was founded.

Lax.com is headquartered in Norwalk, United States.

Lax.com is a funded company, having raised a total of $1.28M across 1 funding round to date. The company's 1st funding round was a Series A of $1.28M, raised on Feb 2010.

Lax.com is an online retailer of Lacrosse equipment selling products across various categories like apparel, footwear, protection equipment, accessories, and gear. They sell products of various international brands including STX, Nike, Maverik, Under Armour etc. They have a warehouse in Norwalk, Connecticut from where they fulfill all their orders and also claim to use it for product testing. John Arrix and George West acquired Lax.com in Feb 2010. Lax.com had offline presence until 2006 when they closed all 5 of their stores to focus on e-commerce.

Lax.com's top competitors include ZimaGear, The Lacrosse Box and Laxcrate.

Lax.com has made 2 acquisitions, including Universallacrosse, and ZimaGear.

Lax.com has 2 investors. Key investors include BSN SPORTS, and Bill Luby.

Yes. Lax.com was acquired by BSN SPORTS in April 2026.

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