About Lets Try
Lets Try is a company based in Delhi (India) founded in 2021 by Nitin Vinod Kalra, Geetanjali, Chitra Gupta, and Neelam Kalra. Lets Try has raised $5.52 million across 6 funding rounds from investors including Venture Catalysts, Z Nation Lab and 100Unicorns. Lets Try operates in a competitive market with competitors including Yoga Bar, True Elements, Nourish You, Eat Better and Lo! Foods, among others.
- Headquarter Delhi, India
- Founders Nitin Vinod Kalra, Geetanjali, Chitra Gupta, Neelam Kalra
- Stage Minicorn
- SectorsConsumerRetail
- Website category Food and Drink · Restaurants and Delivery
- Phone•••• ••••
- Website letstryfoods.com
- Social LinkedIn X Facebook Instagram
- Legal Name Earth Crust Private Limited
- Date of Incorporation 30 Jun, 2020
- Jurisdiction Delhi, India
- Annual Revenue₹21.66 Cr
FY 2024 · +262% YoY
- Net Profit₹9.1 Lakh
FY 2024 · 0% margin
- EBITDA₹52.2 Lakh
FY 2024 · 2% margin
- Total Equity Funding$5.52M (USD)
in 6 rounds
- Latest Funding Round$1.45M (USD), Seed
May 2026
- InvestorsVenture Catalysts
& 14 more
Associated legal entities of Lets Try
Lets Try operates through Earth Crust Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Earth Crust Private Limited CIN U15549DL2020PTC365385 | Active | 30 Jun 2020 | Delhi, Delhi | ₹21.7 Cr | 5 | 3 | View details |
Funding Insights of Lets Try
Lets Try has successfully raised a total of $5.52M across 6 strategic funding rounds. The most recent funding activity was a Seed round of $1.45 million completed in May 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.52M
- Total Rounds 6
- Last Round Seed — $1.45M
- First Round $169,987
(Jan 2022)
- Investors Count 15
All 6 funding rounds of Lets Try with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2026 | $1.45M | Seed | – | SWC | – |
| Apr 2025 | $2.5M | Seed | – | SWC | |
| Jan 2024 | $1.18M | Seed | $12.55M | Wipro Consumer Care, 100Unicorns | |
| Jun 2023 | $121,948 | Seed | $5.09M | Z Nation Lab | – |
| Feb 2023 | $91,963 | Angel Round | $••••• | Aman Gupta, Ashutosh Srivastava | – |
| Jan 2022 | $169,987 | Seed | $••••• | Z Nation Lab |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2024 | $12.55M | •••••••• |
| Jun 2023 | $5.09M | •••••••• |
| Feb 2023 | $••••• | •••••••• |
| Jan 2022 | $••••• | •••••••• |
Full valuation and stage history of Lets Try
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $12.55M (Jan 2024). 15 investors in total: 5 institutional and 10 angel.
Investors in Lets Try
Lets Try has secured backing from 15 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Venture Catalysts, Z Nation Lab and 100Unicorns.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology sectors are managed by SWC. | – | swcglobal.com | Singapore, Singapore | |
A startup accelerator offering funding and support to early-stage companies. | 2020 | 100unicorns.in | Mumbai, India | |
Early-stage startup ecosystem is supported by Venture Catalysts in India. | 2015 | venturecatalysts.in | Mumbai, India | |
Startup accelerator | 2016 | znationlab.com | Cupertino, United States | |
Household durable and personal care products are manufactured by Wipro. | – | wiproconsumercare.com | Bengaluru, India | |
AG Aman Gupta | Co-founder of boAt, Shark Tank India judge, active angel investor | – | unknown_5c07b582f57c4c648 | - |
AS Ashutosh Srivastava | - | – | unknown_6e3c2b1f10e944159 | - |
JS Jonnalgedda Satya Sai Ram | - | – | unknown_3c792736e47e46efa | - |
AG Ashish Goel | Founder of Urban Ladder, active angel investor in Indian startups | – | unknown_983781cacedb456d8 | - |
NM Niharika Magu | - | – | unknown_e24e99c9b7ed4f849 | - |
Investor details for Lets Try
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Earth Crust Private Limited (Lets Try)
Earth Crust Private Limited is the primary company behind Lets Try. The board of Earth Crust Private Limited currently have 2 directors; the longest-serving is Neelam Kalra, appointed in 2020. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Neelam Kalra DIN 08776512 | Director | 30 Jun 2020 | 6 yrs 3 mo | Earth Crust Private Limited |
| Nitin Kalra DIN 09492444 | Director | 03 Feb 2022 | 4 yrs 8 mo | Earth Crust Private Limited |
People of Lets Try
4 people are tracked at Lets Try (4 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder & CEO | Leadership | |
Geetanjali | Co-Founder | Leadership |
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Lets Try
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Lets Try
Figures of Earth Crust Private Limited, the primary company behind Lets Try, for FY 2024. Revenue was ₹21.66 Cr (+262% year on year). Net profit was ₹9.1 Lakh (0% margin). EBITDA was ₹52.2 Lakh (2% margin). Revenue has grown at a compounded annual rate of +2412% over three years.
- ₹21.66 CrRevenue · FY 2024 · +262% YoY
- ₹9.1 LakhNet profit · 0% margin
- ₹52.2 LakhEBITDA · 2% margin
- ₹1.4 LakhPaid-up capital
- 5Employees (provident fund records)
- +2412%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Earth Crust Private Limited are on its company page.
Detailed financial statements for Lets Try
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Lets Try
4 dated milestones of Lets Try across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Lets Try is founded.
- Funding First funding round of $170K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $1.5M.
Competitors of Lets Try
Lets Try operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yoga Bar, True Elements, Nourish You, Eat Better and Lo! Foods, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yogabars.in | 2014 | Bengaluru, India | $23.62M | 257 | Protein-based food products are offered via an online platform. | |
| true-elements.com | 2013 | Pune, India | $3.38M | 580 | Health snacks and supplements are manufactured and marketed. | |
| nourishyou.in | 2014 | Hyderabad, India | $5.69M | 1 | Plant-based food products are offered online by Nourish You. | |
| eatbetterco.com | 2020 | Jaipur, India | $3.21M | 116 | Multi-category healthy products are offered through an internet-first brand. | |
| lofoods.fit | 2018 | Bengaluru, India | $9.85M | 43 | Low-carb, nutrient-dense functional foods are provided online for ketogenic diets. | |
| loyka.co | 2016 | Mumbai, India | $2.28M | 258 | Internet-first brand offering confectionery products | |
| lilgoodness.com | 2019 | Bengaluru, India | $3.08M | 25 | Multi-category healthy snacks are offered via an internet-first brand. | |
| evolvesnacks.com | 2015 | Delhi, India | $577,155 | – | Healthy snacks and beverages are offered via an internet-first brand. | |
| eatanytime.in | 2016 | Mumbai, India | $1.01M | 13 | Online platform offering snack bars |
Detailed competitors of Lets Try
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Lets Try
The website of Lets Try (letstryfoods.com) receives about 27.9K visits a month and ranks #334,713 among all websites worldwide, #11,691 in Restaurants and Delivery.
- Monthly visits27.9K
▼ 78.9% vs previous month
- Unique visitors59.8K
per month
- Global rank#334,713
among all websites
- Category rank#11,691
Food and Drink · Restaurants and Delivery
- Bounce rate47%
- Pages per visit2.3
- Average visit1 min 46 sec
- DevicesDesktop 14% · Mobile 86%
Websites whose visitors overlap most with Lets Try. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| eatmadmix.com | 100% | 46.9K | #742,879 | View details | |
| pettikadai.in | 97% | 12.3K | #1,850,926 | View details | |
laderach.in | laderach.in | 96% | – | #836,963 | – |
| godesi.in | 93% | 48.8K | #864,187 | View details | |
| mealofthemoment.com | 90% | 20K | #1,175,824 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Lets Try
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Lets Try
Complete news archive for Lets Try
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Lets Try
10 companies that operate in the same segment as Lets Try (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Lets Try
Lets Try was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Lets Try is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Nitin Vinod Kalra is the current CEO of Lets Try. They have also founded this company.
Lets Try is a funded company, having raised a total of $5.52M across 6 funding rounds to date. The company's 1st funding round was a Seed of $169.99K, raised on Jan 2022.
The primary company behind Lets Try, Earth Crust Private Limited, reported revenue of ₹21.66 Cr for FY 2024, up 262% year on year.
Lets Try was established in 2021 in Delhi, India, as an internet-first brand within the healthy food sector. Operations center on distributing traditional snacks such as flax seeds, makhana in variants including cream and onion, pizza, and cheese flavors, along with cashew chia pudding. Palm oil is utilized in product formulations, with sales conducted primarily through digital channels.
Lets Try's top competitors include Yoga Bar, Lo! Foods and Eat Better.
Lets Try has 15 investors. Key investors include Venture Catalysts, Z Nation Lab, 100Unicorns, SWC Global, and Wipro Consumer Care.
The valuation of Lets Try is $12.55M as of Jan 2024.
Lets Try operates through Earth Crust Private Limited.
The legal entities of Lets Try currently have 2 directors, including Nitin Kalra, Neelam Kalra.