About Liberty
Liberty is a company based in Melbourne (Australia) founded in 1997. It operates as a Commission-Based, and Brokerage / Intermediation. Liberty has completed 2 acquisitions, including ALI Group and MoneyPlace. Liberty offers products and services including Home Loans, Car Loans, Personal Loans, Business Loans, and SMSF Loans. Liberty operates in a competitive market with competitors including Latitude Financial Services, Greensill, GE Capital, First Heritage Credit and Cash Converters, among others.
- Headquarter Melbourne, Australia
- Stage Public
-
Sectors
Financial Services
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Liberty Financial Group
-
Annual Revenue
$984.54 M (USD)2.11as on Jun 30, 2025
-
Net Profit
$88.52 M (USD)15.69as on Jun 30, 2025
-
EBITDA
$720.23 M (USD)2.73as on Jun 30, 2025
-
Latest Funding Round
-
Investors
-
Employee Count
Employee Count
-
Investments & Acquisitions
ALI Group
& 1 more
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
IPO & Listings of Liberty
Liberty is a publicly listed company on the ASX with ticker symbol LFG in Australia, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of Liberty
Liberty offers a comprehensive portfolio of products and services, including Home Loans, Car Loans, Personal Loans, Business Loans, and SMSF Loans. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Home loans are provided for property purchase or refinancing.
Car loans are offered for personal or business use.
Personal loans are available for various individual needs.
Business loans are provided to support operational needs.
SMSF loans are offered for property investment purposes.
Unlock access to complete
Funding Insights of Liberty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Liberty
Liberty has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ALI Group and MoneyPlace. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Unsecured consumer loans are facilitated through an online P2P marketplace.
|
2014 | ||||
|
Life insurance policies are provided for home and property buyers.
|
2003 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
OVO is recognized as a smart digital payment application.
|
2017 | ||||
|
Bionic investment advisor platform
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 |
Financial Statements - Liberty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Liberty Comparisons
Competitors of Liberty
Liberty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Latitude Financial Services, Greensill, GE Capital, First Heritage Credit and Cash Converters, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Consumer loans are provided to individuals in Australia.
|
|
| domain | founded_year | HQ Location |
Working capital loans are provided through financial market mechanisms.
|
|
| domain | founded_year | HQ Location |
Commercial aircraft and equipment leasing and lending services are provided.
|
|
| domain | founded_year | HQ Location |
Personal loans are provided to individuals by First Heritage Credit.
|
|
| domain | founded_year | HQ Location |
Second-hand goods are sold via a franchised retail network.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Liberty
Frequently Asked Questions about Liberty
When was Liberty founded?
Liberty was founded in 1997.
Where is Liberty located?
Liberty is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Who is the current CEO of Liberty?
James Boyle is the current CEO of Liberty.
What is the annual revenue of Liberty?
Annual revenue of Liberty is $984.54M as on Jun 30, 2025.
What does Liberty do?
Liberty is established as a prominent non-bank lender in Australia, offering a wide range of financial solutions. Services include home, car, personal, business, and SMSF loans tailored for diverse customer needs. Operations span across major cities and regional areas, with a focus on flexible and innovative lending approaches. Over 900,000 customers have been supported with more than 30 billion in funds over nearly 30 years. Partnerships with fintechs like Moula and MoneyPlace enhance service delivery. A commitment to free-thinking solutions is maintained to assist borrowers from varied backgrounds, including those with unique financial circumstances.
Who are the top competitors of Liberty?
Liberty's top competitors include Latitude Financial Services, Greensill and GE Capital.
What products or services does Liberty offer?
Liberty offers Home Loans, Car Loans, Personal Loans, Business Loans, and SMSF Loans.
Is Liberty publicly traded?
Yes, Liberty is publicly traded on ASX under the ticker symbol LFG.
How many acquisitions has Liberty made?
Liberty has made 2 acquisitions, including ALI Group, and MoneyPlace.
What is Liberty's ticker symbol?
The ticker symbol of Liberty is LFG on ASX.