Liberty

Melbourne, Australia Founded: 1997 • Age: 29 yrs
Diversified lending services are provided by this non-banking financial institution.
Annual revenue $973.0M Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors - Known backers
Products 5 Services tracked
Competitors 10 Brand Intelligence

About Liberty

Liberty is a company based in Melbourne (Australia) founded in 1997. It operates as a Commission-Based and Brokerage / Intermediation. Liberty has completed 2 acquisitions, including ALI Group and MoneyPlace. Liberty offers products and services including Home Loans, Car Loans, Personal Loans, Business Loans, and SMSF Loans. Liberty operates in a competitive market with competitors including Latitude Financial Services, Greensill, GE Capital, First Heritage Credit and Cash Converters, among others.

  • Headquarter Melbourne, Australia
  • Stage Public
  • Sectors
    Financial Services
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Liberty Financial Group
Operational Areas
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $972.97 M (USD)
    2.11
    as on Jun 30, 2025
  • Net Profit
    $87.48 M (USD)
    15.69
    as on Jun 30, 2025
  • EBITDA
    $711.77 M (USD)
    2.73
    as on Jun 30, 2025
  • Latest Funding Round
    Not available
  • Investors
    Not available
  • Employee Count
    Not available
  • Investments & Acquisitions
    ALI Group

    & 1 more

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IPO & Listings of Liberty

Liberty is a publicly listed company on the ASX with ticker symbol LFG in Australia, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.

Exchange: ASX · Ticker: LFG · Sector: Finance · Australia

Products & Services of Liberty

Liberty offers a comprehensive portfolio of products and services, including Home Loans, Car Loans, Personal Loans, Business Loans, and SMSF Loans.

Product name locked
Category locked
Primary

Home loans are provided for property purchase or refinancing.

Product name locked
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Car loans are offered for personal or business use.

Product name locked
Category locked
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Personal loans are available for various individual needs.

Product name locked
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Business loans are provided to support operational needs.

Product name locked
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SMSF loans are offered for property investment purposes.

People of Liberty

Headcount 500-1000
Employee Profiles 22
Employee Profiles
People
Laura Orchard
Team Leader - Content
People
Shaun Gibson
Group Manager – Motor
People
Glen Foley
Group Manager – Digital & Customer Experience
People
Caesar Ibrahim
Group Manager – Residential

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Funding Insights of Liberty

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Detailed funding history for Liberty

Round names, dates, amounts, investors, and valuation history require an active premium plan.

  • Round names and dates
  • Funding amounts
  • Participating investors
  • Valuation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Liberty

Liberty has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ALI Group and MoneyPlace.

Investments
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Investment portfolio details for Liberty

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Unsecured consumer loans are facilitated through an online P2P marketplace.
Locked Locked 2014 Locked
Life insurance policies are provided for home and property buyers.
Locked Locked 2003 Locked
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Complete acquisition details for Liberty

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Liberty

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Detailed financials for Liberty

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Liberty Comparisons

Liberty Primary company
Description
Diversified lending services are provided by this non-bankin...
Location
Melbourne, Australia
Founded Year
1997
Annual Revenue
$972.97 M (USD)
Net Profit
$87.48 M (USD)
EBITDA
$711.77 M (USD)
Employees
Not available
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Peer comparison for Liberty

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

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Competitors of Liberty

Liberty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Latitude Financial Services, Greensill, GE Capital, First Heritage Credit and Cash Converters, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Consumer loans are provided to individuals in Australia.
Locked Locked Locked
Working capital loans are provided through financial market mechanisms.
Locked Locked Locked
Commercial aircraft and equipment leasing and lending services are provided.
Locked Locked Locked
Personal loans are provided to individuals by First Heritage Credit.
Locked Locked Locked
Second-hand goods are sold via a franchised retail network.
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Detailed competitors of Liberty

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Liberty

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Complete news archive for Liberty

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Liberty

Liberty was founded in 1997.

Liberty is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.

James Boyle is the current CEO of Liberty.

Annual revenue of Liberty is $972.97M as on Jun 30, 2025.

Liberty is established as a prominent non-bank lender in Australia, offering a wide range of financial solutions. Services include home, car, personal, business, and SMSF loans tailored for diverse customer needs. Operations span across major cities and regional areas, with a focus on flexible and innovative lending approaches. Over 900,000 customers have been supported with more than 30 billion in funds over nearly 30 years. Partnerships with fintechs like Moula and MoneyPlace enhance service delivery. A commitment to free-thinking solutions is maintained to assist borrowers from varied backgrounds, including those with unique financial circumstances.

Liberty's top competitors include Latitude Financial Services, Greensill and GE Capital.

Liberty offers Home Loans, Car Loans, Personal Loans, Business Loans, and SMSF Loans.

Yes, Liberty is publicly traded on ASX under the ticker symbol LFG.

Liberty has made 2 acquisitions, including ALI Group, and MoneyPlace.

The ticker symbol of Liberty is LFG on ASX.

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