About Liberty
Liberty is a publicly listed company based in Melbourne (Australia) founded in 1997. Diversified lending services are provided by this non-banking financial institution. It operates on a Commission-Based and Brokerage / Intermediation model. Liberty has completed 2 acquisitions, including ALI Group and MoneyPlace. Its chief executive, as recorded, is James Boyle. Its website liberty.com.au draws about 161 thousand monthly visits. Liberty offers products and services including Home Loans, Car Loans, Personal Loans, Business Loans, and SMSF Loans. Its focus areas include Financials, Banking and Consumer Lending. Its legal entity is Liberty Network Services Pty Ltd. Its competitors include Latitude Financial Services, Cash Converters and ScotPac; 1 of its 3 listed competitors has raised funding.
Company details
Liberty is established as a prominent non-bank lender in Australia, offering a wide range of financial solutions. Services include home, car, personal, business, and SMSF loans tailored for diverse customer needs. Operations span across major cities and regional areas, with a focus on flexible and innovative lending approaches. Over 900,000 customers have been supported with more than 30 billion in funds over nearly 30 years. Partnerships with fintechs like Moula and MoneyPlace enhance service delivery. A commitment to free-thinking solutions is maintained to assist borrowers from varied backgrounds, including those with unique financial circumstances.
- Annual Revenue$991.74 M (USD)-3.49as on Jun 30, 2026
- Net Profit$98.88 M (USD)7.16as on Jun 30, 2026
- EBITDA$709.37 M (USD)-5.77as on Jun 30, 2026
- Investments & AcquisitionsALI Group
& 1 more
Products & Services of Liberty
Liberty offers a comprehensive portfolio of products and services, including Home Loans, Car Loans, Personal Loans, Business Loans, and SMSF Loans.
Home loans are provided for property purchase or refinancing.
Car loans are offered for personal or business use.
Personal loans are available for various individual needs.
Business loans are provided to support operational needs.
SMSF loans are offered for property investment purposes.
Apps and channels of Liberty
its YouTube channel Liberty Financial has 295 subscribers and 30 videos.
Videos from Liberty
The most watched videos on Liberty's YouTube channel, Liberty Financial (295 subscribers). Click a video to play it here.
More on Liberty Financial.
People of Liberty
22 people are tracked at Liberty (6 in leadership, 16 in team).
| Name | Role | Group |
|---|---|---|
James Boyle | CEO | Leadership |
Peter Riedel | Chief Financial Officer And Company Secretary | Leadership |
Heidi Armstrong | Chief Marketing Officer | Leadership |
Anne Bastian | Chief People Officer | Leadership |
Sherman Ma | Director | Leadership |
David Smith | Chief Distribution Officer | Leadership |
Laura Orchard | Team Leader - Content | Team |
Shaun Gibson | Group Manager – Motor | Team |
Glen Foley | Group Manager – Digital & Customer Experience | Team |
Caesar Ibrahim | Group Manager – Residential | Team |
Michelle Sparsi | Group Manager – Strategy | Team |
Pallavi C. | Web Developer | Team |
Angela Maybon | Manager - Motor Operations | Team |
Rogier Krebbers | Team Leader - Web | Team |
Matthew Heinnen | Group Manager – Commercial | Team |
Vanessa Bani | Group Manager – Risk And Compliance | Team |
Matthew Ryan | General Counsel | Team |
Bill Mitchell | Liberty Advisor - Finance Broker | Team |
Robert Wood | Graphic Designer | Team |
Paul Dracos | Group Manager – Finance And Corporate Development | Team |
2 more people are available in the full profile.
Complete people profiles for Liberty
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IPO & Listings of Liberty
Liberty is a publicly listed company on the ASX with ticker symbol LFG in Australia, operating in the Finance sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date15 Dec 2020
- Listed onASX: LFG
- Listed entityLIBERTY FINANCIAL GROUP
- Exchange sectorFinance
- ISINAU0000121634
- Share price3.19 AUD (+0.31% on the day) · 2026-10-14
- Market capitalisation965,448,040.00 AUD
- Price to earnings6.8
- EPS (diluted, trailing year)0.47 AUD
- Dividend yield11.01%
- Volume (last session)250,492
Financials of Liberty
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2026 | 1.44B AUD | 143.6M AUD | 1.03B AUD |
| 2025 | 1.49B AUD | 134.0M AUD | 1.09B AUD |
| 2024 | 1.46B AUD | 115.8M AUD | 1.06B AUD |
| 2023 | 1.23B AUD | 181.5M AUD | 859.4M AUD |
| 2022 | 868.9M AUD | 219.6M AUD | 520.2M AUD |
Detailed financial statements for Liberty
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Investments & Acquisitions by Liberty
Liberty has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include ALI Group and MoneyPlace.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Unsecured consumer loans are facilitated through an online P2P marketplace. | moneyplace.com.au | Melbourne, Australia | 2014 | Jan 2018 | •••• | |
Life insurance policies are provided for home and property buyers. | aligroup.com.au | Sydney, Australia | 2003 | Nov 2017 | •••• |
Complete acquisition details for Liberty
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Timeline of Liberty
4 dated milestones of Liberty across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Liberty is founded.
- Acquisition Acquires ALI Group.
- Acquisition Acquires MoneyPlace.
- IPO Lists on the stock exchange (IPO).
Competitors of Liberty
Liberty has 3 listed competitors in our database, 1 of them funded. They include Latitude Financial Services, Cash Converters and ScotPac.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| latitudefinancial.com.au | 2015 | Melbourne, Australia | $232.29M | Consumer loans are provided to individuals in Australia. | ||
| cashconverters.com | 1984 | Perth, Australia | Second-hand goods are sold via a franchised retail network. | |||
| scotpac.com.au | 1988 | Sydney, Australia | Funding is extended to small and medium enterprises by ScotPac. |
Detailed competitors of Liberty
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Web traffic of Liberty
The website of Liberty (liberty.com.au) receives about 160.5K visits a month.
- Monthly visits160.5K
▲ 21.7% vs previous month
Websites whose visitors overlap most with Liberty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| latrobefinancial.com.au | 100% | 74.7K | #319,931 | View details | |
| money3.com.au | 83% | 74.7K | #390,837 | View details | |
homestarfinance.com.au | homestarfinance.com.au | 79% | #1,761,794 | – | |
loans.com.au | loans.com.au | 76% | #221,459 | – | |
| societyone.com.au | 75% | 13.3K | #1,652,162 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Liberty
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Related news about Liberty
Complete news archive for Liberty
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Frequently Asked Questions about Liberty
Liberty was founded in 1997.
Liberty is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
James Boyle is the CEO of Liberty, as recorded in our data.
Annual revenue of Liberty is $991.74M as on Jun 30, 2026.
Liberty is established as a prominent non-bank lender in Australia, offering a wide range of financial solutions. Services include home, car, personal, business, and SMSF loans tailored for diverse customer needs. Operations span across major cities and regional areas, with a focus on flexible and innovative lending approaches. Over 900,000 customers have been supported with more than 30 billion in funds over nearly 30 years. Partnerships with fintechs like Moula and MoneyPlace enhance service delivery. A commitment to free-thinking solutions is maintained to assist borrowers from varied backgrounds, including those with unique financial circumstances.
Liberty's top competitors include Latitude Financial Services, Cash Converters and ScotPac.
Liberty offers Home Loans, Car Loans, Personal Loans, Business Loans, and SMSF Loans.
Yes, Liberty is publicly traded on ASX under the ticker symbol LFG.
Liberty has made 2 acquisitions, including ALI Group, and MoneyPlace.
Liberty operates through Liberty Network Services Pty Ltd.
The website of Liberty receives about 161 thousand visits a month.