About Life is Good
Life is Good is a Retail company based in Boston (United States) founded in 1994. Internet first brand of casual apparel wear for men and women. Its website lifeisgood.com draws about 1.3 million monthly visits. Life is Good offers products and services including Graphic Tees, Hats, Sweatshirts, and Accessories. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is THE LIFE IS GOOD COMPANY. Its competitors include Lulus, Touch of Modern and Polyvore; 3 of its 3 listed competitors have raised funding.
Company details
Life is Good is an apparel and accessories wholesaler, retailer, and lifestyle brand. It is best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark Life is good. Their products are sold in approximately 4,500 retail stores, in all 50 states in the United States as well as in 30 countries worldwide. In March 2005, Praesidian Capital led a 16 million subordinated debt investment in Life is good Company to support the acquisition of The Shirt Factory, a t-shirt finishing and distribution company.
- Latest Funding Round$16M (USD), Debt – Venture
Mar 2005
- Investors
Products & Services of Life is Good
Life is Good offers a comprehensive portfolio of products and services, including Graphic Tees, Hats, Sweatshirts, and Accessories.
Comfortable tees featuring positive graphics for daily wear.
Functional hats promoting optimism and style.
Cozy sweatshirts with motivational designs.
Items like bags and jewelry for everyday use.
Apps and channels of Life is Good
its YouTube channel Life is Good® has 592 subscribers and 30 videos.
Videos from Life is Good
The most watched videos on Life is Good's YouTube channel, Life is Good® (592 subscribers). Click a video to play it here.
More on Life is Good®.
Funding Insights of Life is Good
- Total Rounds 1
- Last Round Debt – Venture — $16M
- First Round $16M
(Mar 2005)
- Investors Count 1
All 1 funding rounds of Life is Good with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2005 | $16M | Debt – Venture | – | – |
1 investors in total: 1 institutional.
Investors in Life is Good
Life is Good has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Praesidian Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Praesidian Capital is focused on private equity investments in lower middle market businesses. | 2002 | praesidian.com | Oklahoma City, United States |
Investor details for Life is Good
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Life is Good
22 people are tracked at Life is Good (9 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Yasmina Mokraoui | Vice President Of Wholesale | Leadership |
Alexa Robinson | Director Of Licensing | Leadership |
Anthony Toombs | Director Of Community Playmaking | Leadership |
Sue Erps | CEO | Leadership |
Rikki Angelides | Executive Assistant To The President | Leadership |
Jignesh Thummar | Director Of Ecommerce Technology | Leadership |
Linne Kimball | Vice President, Strategic Partnerships | Leadership |
Tom Hassell | President | Leadership |
David Lemaire | Vice President Information Technology | Leadership |
James Hamel | Operations Team Lead | Team |
Stefanie Irwin | Senior Manager Wholesale Merchandising | Team |
Deni Lojko | Partnerships Manager | Team |
Todd Young | South Central Sales At Life Is Good | Team |
Sonya Marrello | Wholesale Customer Care Account Manager | Team |
Zachary Piccola | Wholesale Sales Coordinator | Team |
Ben Werth | Territory Sales Representative | Team |
Charlie Werth | Wholesale Business Planning Manager | Team |
Vijay Moses | General Counsel | Team |
Ericka Schoff | Employee Experience & Community Manager | Team |
Emily Broadley | Partnerships Manager | Team |
2 more people are available in the full profile.
Complete people profiles for Life is Good
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Life is Good
2 dated milestones of Life is Good across 11 years, from founding to its latest funding, stage changes and deals.
- Founded Life is Good is founded.
- Funding First funding round of $16.0M.
Competitors of Life is Good
Life is Good has 3 listed competitors in our database, 3 of them funded. They include Lulus, Touch of Modern and Polyvore.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lulus.com | 1996 | Chico, United States | $120M | 805 | Online platform for chic and on-trend fashion | |
| touchofmodern.com | 2012 | San Francisco, United States | $17M | 109 | Online retailer of apparels and fashion accessories | |
| polyvore.com | 2007 | Mountain View, United States | $22.1M | Multi-category fashion products are retailed online by Polyvore. |
Detailed competitors of Life is Good
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Life is Good
The website of Life is Good (lifeisgood.com) receives about 1.3M visits a month.
- Monthly visits1.3M
▼ 30% vs previous month
Websites whose visitors overlap most with Life is Good. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| patagonia.com | 100% | 10.2M | #4,111 | View details | |
| qvc.com | 88% | 23.1M | #1,915 | View details | |
| poshmark.com | 81% | 66.8M | #503 | View details | |
salomonsports.com | salomonsports.com | 80% | – | ||
| barnesandnoble.com | 75% | 21.6M | #2,128 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Life is Good
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Life is Good (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Life Is Good
Complete news archive for Life is Good
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Life is Good
Life is Good was founded in 1994 and raised its 1st funding round 11 years after it was founded.
Life is Good is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Life is Good is an apparel and accessories wholesaler, retailer, and lifestyle brand. It is best known for its optimistic T-shirts and hats, many of which feature a smiling stick figure named Jake and the registered trademark Life is good. Their products are sold in approximately 4,500 retail stores, in all 50 states in the United States as well as in 30 countries worldwide. In March 2005, Praesidian Capital led a 16 million subordinated debt investment in Life is good Company to support the acquisition of The Shirt Factory, a t-shirt finishing and distribution company.
Life is Good's top competitors include Lulus, Touch of Modern and Polyvore.
Life is Good offers Graphic Tees, Hats, Sweatshirts, and Accessories.
Life is Good has 1 investor. Key investors include Praesidian Capital.
Life is Good operates through The Life Is Good Company.
The website of Life is Good receives about 1.3 million visits a month.