About Lulus
Lulus is a publicly listed company based in Chico (United States) founded in 1996 by Colleen Winter and Debra Cannon, and was acquired by H.I.G. Growth Partners in August 2014. Online platform for chic and on-trend fashion. Lulus has raised $120 million across 5 funding rounds from investors including CPP Investments, Monroe Capital and IVP. The company has 580 employees. Its chief executive, as recorded, is Colleen Winter. Its website lulus.com draws about 8.4 million monthly visits. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its competitors include Fashion Nova, Touch of Modern and Shoes.com; 2 of its 3 listed competitors have raised funding.
Company details
Lulus was founded in 1996 and is headquartered in Chico, United States. The company operates in the fashion retail sector as an online platform, where a curated selection of dresses, shoes, blouses, shirts, tees, sweaters, jackets, coats, skirts, pants, shorts, jewelry, and accessories is offered. Emerging designers brands and products sourced globally by buyers are featured, along with personalized shopping experiences for customers.
- Headquarters Chico, United States
- Employees 580
- Founders Colleen Winter, Debra Cannon
- Stage Public
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website lulus.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by H.I.G. Growth Partners (Aug 2014)
- Legal Name Lulu's Fashion Lounge Holdings, Inc.
- Annual Revenue$282.28 M (USD)-10.64as on Dec 31, 2025
- Net Profit-$13.71 M (USD)75.2as on Dec 31, 2025
- EBITDA-$7.51 M (USD)59.46as on Dec 31, 2025
- Total Equity Funding$120M (USD)
in 5 rounds
- Latest Funding Round$120M (USD), Private Equity Round
May 2018
- InvestorsCPP Investments
& 5 more
- Employee Count580
- Acquired byH.I.G. Growth Partners
(Aug 2014)
Apps and channels of Lulus
Lulus publishes 1 mobile app with over 100K+ downloads; its YouTube channel Lulus has 7.99K subscribers and 16 videos.
Videos from Lulus
The most watched videos on Lulus's YouTube channel, Lulus (7.99K subscribers). Click a video to play it here.
More on Lulus.
Funding Insights of Lulus
Lulus has successfully raised a total of $120M across 5 strategic funding rounds. The most recent funding activity was a Private Equity Round of $120 million completed in May 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $120M
- Total Rounds 5
- Last Round Private Equity Round — $120M
- Investors Count 6
All 5 funding rounds of Lulus with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2018 | $120M | Private Equity Round | – | IVP, CPP Investments | – |
| Jun 2017 | Debt – Conventional | – | – | ||
| Jun 2016 | Debt – Conventional | – | – | ||
| Aug 2014 | Debt – Conventional | – | – | ||
| Jul 2014 | Private Equity Round | – | – |
6 investors in total: 6 institutional.
Investors in Lulus
Lulus has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include CPP Investments, Monroe Capital and IVP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth in technology companies is supported through venture capital. | ivp.com | Menlo Park, United States | ||
Abacus Finance is engaged in providing tailored credit solutions to lower-middle market companies. | abacusfinance.com | New York, United States | ||
Private debt financing is offered via specialized funds. | 2004 | monroecap.com | Chicago, United States | |
RLJ Credit is focused on private credit and equity solutions. | 2011 | rljcredit.com | Newark, United States | |
Private equity investments are made in the United States. | higgrowth.com | Miami, United States | ||
Pension fund assets are managed for sustainable long-term growth. | 1997 | cppinvestments.com | Toronto, Canada |
Investor details for Lulus
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Lulus
75 people are tracked at Lulus (22 in leadership, 53 in team); the tracked headcount is 580.
| Name | Role | Group |
|---|---|---|
Colleen Winter | Co-Founder & CEO | Leadership |
Debra Cannon | Co-Founder | Leadership |
Crystal Landsem | Chief Executive Officer | Leadership |
Macy Allread | Asst. Art Director Of Production | Leadership |
Courtney Bennett | Head Of Wholesale | Leadership |
Omar Montoya | General Manager | Leadership |
Zachary Peraldo | Director, Buying And Development | Leadership |
Laura Deady | Chief Merchandising Officer | Leadership |
Heidi Crane | Fractional Chief Financial Officer | Leadership |
Sara Steele | Vice President Human Resources | Leadership |
Mikesha Calhoun | Associate Director Of Talent, Culture & Learning | Leadership |
Christina Harville Lavery | Human Resources Business Partner | Leadership |
Sarah Oiler | Associate Director, Human Resources Partner | Leadership |
Stephanie Rutherford | Director Of Replenishment Buying | Leadership |
Matthew Duch | Senior Vice President Of Revenue | Leadership |
Mark Vos | President & CIO | Leadership |
Kristen Schnars | Sr. Director Of Buying & Development - Dresses | Leadership |
Matt Johnson | Director, Data & Analytics | Leadership |
Dennis Olvera | Sr. VP Operations | Leadership |
Michelle Stefani (Craig) | VP Inventory Planning & Replenishment Buying | Leadership |
55 more people are available in the full profile.
Complete people profiles for Lulus
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
IPO & Listings of Lulus
Lulus is a publicly listed company on the NASDAQ with ticker symbol LVLU in USA, operating in the Retail trade sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date11 Nov 2021
- Listed onNASDAQ: LVLU
- Listed entityLulu's Fashion Lounge Holdings, Inc.
- Exchange sectorRetail trade
- ISINUS55003A2078
- Share price$13.37 (+3.08% on the day) · 2026-10-13
- Market capitalisation$38.4M
- EPS (diluted, trailing year)$-2.94
- Volume (last session)2,982
Financials of Lulus
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2025 | $282.3M | -$13.7M | -$7.5M |
| 2024 | $315.9M | -$55.3M | -$18.5M |
| 2023 | $355.2M | -$19.3M | -$15.4M |
| 2022 | $439.6M | $3.7M | $16.1M |
| 2021 | $375.6M | $2.0M | $25.2M |
Detailed financial statements for Lulus
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Lulus
5 dated milestones of Lulus across 25 years, from founding to its latest funding, stage changes and deals.
- Founded Lulus is founded.
- Funding First funding round.
- Exit Acquired by H.I.G. Growth Partners.
- Funding Latest funding round, Private Equity Round, of $120.0M.
- IPO Lists on the stock exchange (IPO).
Competitors of Lulus
Lulus has 3 listed competitors in our database, 2 of them funded. They include Fashion Nova, Touch of Modern and Shoes.com.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fashionnova.com | 2006 | Los Angeles, United States | 1,229 | Online retailer selling affordable clothing, accessories, and beauty items globally. | ||
| touchofmodern.com | 2012 | San Francisco, United States | $17M | 109 | Online retailer of apparels and fashion accessories | |
| shoes.com | 1999 | Boston, United States | $11.7M | Online retailer offering multi-category fashion products for men, women, and kids |
Detailed competitors of Lulus
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Lulus
The website of Lulus (lulus.com) receives about 8.4M visits a month and ranks #6,058 among all websites worldwide, #263 in Fashion and Apparel.
- Monthly visits8.4M
▲ 16.5% vs previous month
- Unique visitors3.1M
per month
- Global rank#6,058
among all websites
- Category rank#263
Lifestyle · Fashion and Apparel
- Bounce rate39%
- Pages per visit5.8
- Average visit3 min 35 sec
- DevicesDesktop 19% · Mobile 81%
Websites whose visitors overlap most with Lulus. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
freepeople.com | freepeople.com | 100% | #2,473 | – | |
| anthropologie.com | 100% | #1,570 | View details | ||
| windsorstore.com | 100% | 3.3M | #15,857 | View details | |
| hellomolly.com | 95% | #27,069 | View details | ||
| urbanoutfitters.com | 93% | 22M | #1,572 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Lulus
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as Lulus (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Lulus
Complete news archive for Lulus
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Lulus
Lulus was founded in 1996 and raised its 1st funding round 18 years after it was founded.
Lulus is headquartered in Chico, United States. It is registered at Chico, California, United States.
Colleen Winter is the CEO of Lulus, as recorded in our data. They have also founded this company.
Lulus is a funded company, having raised a total of $120M across 5 funding rounds to date.
Lulus has 580 employees.
Annual revenue of Lulus is $282.28M as on Dec 31, 2025.
Lulus was founded in 1996 and is headquartered in Chico, United States. The company operates in the fashion retail sector as an online platform, where a curated selection of dresses, shoes, blouses, shirts, tees, sweaters, jackets, coats, skirts, pants, shorts, jewelry, and accessories is offered. Emerging designers brands and products sourced globally by buyers are featured, along with personalized shopping experiences for customers.
Lulus's top competitors include Shoes.com, Touch of Modern and Fashion Nova.
Yes, Lulus is publicly traded on NASDAQ under the ticker symbol LVLU.
Lulus has 6 investors. Key investors include CPP Investments, Monroe Capital, IVP, Abacus Finance, and RLJ Credit.
Yes. Lulus was acquired by H.I.G. Growth Partners in August 2014.
Yes. Lulus publishes Lulus, with over 100,000 downloads.