Liftforward

New York, United States Founded: 2013 • Age: 13 yrs
Small business loans are provided via a marketplace platform.
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About Liftforward

Liftforward is a company based in New York (United States) founded in 2013.. Liftforward has raised $32.3 million across 5 funding rounds from investors including Monroe Capital, GLI Finance and IA Capital Group. The company has 18 employees as of December 31, 2022. Liftforward offers products and services including Upgrade Program, Subscription Program, and Digital Attach Program. Liftforward operates in a competitive market with competitors including Ovamba, The Small & Medium Business Exchange, Bond Street, CrowdOut and The Credit Junction, among others.

  • Headquarter New York, United States
  • Employees 18 as on 31 Dec, 2022
  • Sectors
    Financial Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Liftforward, Inc.
Operational Areas
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $32.3 M (USD)

    in 5 rounds

  • Latest Funding Round
    $30 M (USD), Series B

    Jun 17, 2024

  • Investors
  • Employee Count
    18

    as on Dec 31, 2022

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Products & Services of Liftforward

Liftforward offers a comprehensive portfolio of products and services, including Upgrade Program, Subscription Program, and Digital Attach Program. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables product upgrades through financing options.

Supports subscription-based financing for services.

Facilitates digital integration of finance services.

People of Liftforward
Headcount 10-50
Employee Profiles 15
Employee Profiles
People
Lesa Gayle
Operations Specialist
People
Manuela Bartonek, CFA
Controller
People
Franco Barbeite
Senior Software Engineer
People
Michael Grassotti
Chief Technology Officer

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Funding Insights of Liftforward

Liftforward has successfully raised a total of $32.3M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $30 million completed in June 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 5
  • Last Round Series B — $30.0M
  • First Round

    (24 Sep 2014)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2024 Amount Series B - Liftforward Valuation

investors

Nov, 2016 Amount Debt – Venture - Liftforward Valuation

investors

Jun, 2016 Amount Series A - Liftforward Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Liftforward

Liftforward has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Monroe Capital, GLI Finance and IA Capital Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private debt financing is offered via specialized funds.
Founded Year Domain Location
Venture capital firm focused on tech startups
Founded Year Domain Location
An investment management firm specializing in diversified funds and portfolios.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Liftforward

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Liftforward

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Liftforward Comparisons

Employees
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Add Comparison
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Competitors of Liftforward

Liftforward operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ovamba, The Small & Medium Business Exchange, Bond Street, CrowdOut and The Credit Junction, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Online peer-to-peer lending is facilitated for SMEs by Ovamba.
domain founded_year HQ Location
Online P2P marketplace for term loans
domain founded_year HQ Location
Alternative term loans for small businesses are financed by investors.
domain founded_year HQ Location
P2P funding is facilitated for middle market business loans.
domain founded_year HQ Location
Provides working capital financing solutions to small and medium enterprises.
domain founded_year HQ Location
Business loans are matched online between borrowers and lenders.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Liftforward

Frequently Asked Questions about Liftforward

When was Liftforward founded?

Liftforward was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Liftforward located?

Liftforward is headquartered in New York, United States. It is registered at New York, New York, United States.

Is Liftforward a funded company?

Liftforward is a funded company, having raised a total of $32.3M across 5 funding rounds to date.

How many employees does Liftforward have?

As of Dec 31, 2022, the latest employee count at Liftforward is 18.

What does Liftforward do?

LiftForward operates a marketplace loan platform which provides loans to small businesses and high yielding debt products to investors. Investors on the platform range from hedge funds to asset managers. Businesses are able to borrow up to 1 million per transaction for asset purchases, purchase order financing, or working capital. LiftForward partners with suppliers, retailers and manufacturers in order to provide financing to their small business customers.

Who are the top competitors of Liftforward?

Liftforward's top competitors include SmartBiz Loans, Bond Street and CrowdOut.

What products or services does Liftforward offer?

Liftforward offers Upgrade Program, Subscription Program, and Digital Attach Program.

Who are Liftforward's investors?

Liftforward has 4 investors. Key investors include Monroe Capital, GLI Finance, IA Capital Group, and Varadero Capital.

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