About LIL' Goodness
LIL' Goodness is a company based in Bengaluru (India) founded in 2019 by Damanbir Singh and Harshavardhan Saseendran.. LIL' Goodness has raised $3.08 million across 8 funding rounds from investors including We Founder Circle, Beyond Next Ventures and Magnifiq. LIL' Goodness offers products and services including Milk Haldi Chocolates, Dark Chocolates, Supergrain Teff Chocolates, Jaggery Chocolates, and Turmeric Latte. LIL' Goodness operates in a competitive market with competitors including Yoga Bar, True Elements, Nourish You, Eat Better and Lo! Foods, among others.
- Headquarter Bengaluru, India
- Founders Damanbir Singh, Harshavardhan Saseendran
- Stage Minicorn
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Sectors
ConsumerRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Happytizers Private Limited
- Date of Incorporation 26 Feb, 2018
- Jurisdiction Bangaluru, Karnataka, India
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Annual Revenue
$751.21 K (USD)155.71as on Mar 31, 2023
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Net Profit
$-1.36 M (USD)-61.51as on Mar 31, 2023
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EBITDA
$-1.3 M (USD)-54.2as on Mar 31, 2023
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Total Equity Funding
$3.08 M (USD)
in 8 rounds
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Latest Funding Round
$60.11 K (USD), Seed
Oct 07, 2023
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Investors
We Founder Circle
& 13 more
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Employee Count
Employee Count
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Products & Services of LIL' Goodness
LIL' Goodness offers a comprehensive portfolio of products and services, including Milk Haldi Chocolates, Dark Chocolates, Supergrain Teff Chocolates, Jaggery Chocolates, and Turmeric Latte. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Organic chocolates infused with haldi for health benefits and flavor.
Made from fine organic cacao beans for stress relief and nutrition.
Chocolates with supergrains for enhanced energy and dietary value.
Sweetened organic chocolates using jaggery as a natural alternative.
Milkshake-style drink with turmeric for immunity and wellness support.
Yogurt-based snacks for kids, made with natural ingredients for nutrition.
Funding Insights of LIL' Goodness
LIL' Goodness has successfully raised a total of $3.08M across 8 strategic funding rounds. The most recent funding activity was a Seed round of $60.11 thousand completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Seed — $60,107
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First Round
First Round
(29 Aug 2019)
- Investors Count 14
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2023 | Amount | Seed - LIL' Goodness | Valuation | Magnifiq Capital Trust |
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| Mar, 2023 | Amount | Angel Round - LIL' Goodness | Valuation | Peyush Bansal |
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| Mar, 2023 | Amount | Debt – Conventional - LIL' Goodness | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in LIL' Goodness
LIL' Goodness has secured backing from 14 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include We Founder Circle, Beyond Next Ventures and Magnifiq. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investment in early-stage startups and global community support.
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Founded Year | Domain | Location | |
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Deep-tech investments and incubation services are provided for researchers and entrepreneurs addressing global challenges.
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Founded Year | Domain | Location | |
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Multiple investments are managed by this single-family office.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by LIL' Goodness
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - LIL Goodness
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Lil' Goodness Comparisons
Competitors of LIL' Goodness
LIL' Goodness operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yoga Bar, True Elements, Nourish You, Eat Better and Lo! Foods, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Protein-based food products are offered via an online platform.
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| domain | founded_year | HQ Location |
Health snacks and supplements are manufactured and marketed.
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| domain | founded_year | HQ Location |
Plant-based food products are offered online by Nourish You.
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| domain | founded_year | HQ Location |
Multi-category healthy products are offered through an internet-first brand.
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| domain | founded_year | HQ Location |
Low-carb, nutrient-dense functional foods are provided online for ketogenic diets.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Lil' Goodness
Frequently Asked Questions about LIL' Goodness
When was LIL' Goodness founded?
LIL' Goodness was founded in 2019.
Where is LIL' Goodness located?
LIL' Goodness is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Who is the current CEO of LIL' Goodness?
Harshavardhan Saseendran is the current CEO of LIL' Goodness. They have also founded this company.
Is LIL' Goodness a funded company?
LIL' Goodness is a funded company, having raised a total of $3.08M across 8 funding rounds to date. The company's 1st funding round was a Angel Round of $60.96K, raised on Aug 29, 2019.
What is the annual revenue of LIL' Goodness?
Annual revenue of LIL' Goodness is $751.21K as on Mar 31, 2023.
What does LIL' Goodness do?
LIL Goodness was founded in 2019 in Bengaluru, India, as an internet-first brand in the healthy snacks sector. A range of products is provided, including chocolates, dairy snacks, baking mixes, milkshakes, and puffs. Operations focus on nutritional food items sourced from organic cocoa beans. The company serves the Indian market through online channels, with leadership by co-founders Damanbir Singh and Harshavardhan Saseendran.
Who are the top competitors of LIL' Goodness?
LIL' Goodness's top competitors include Yoga Bar, Lo! Foods and Eat Better.
What products or services does LIL' Goodness offer?
LIL' Goodness offers Milk Haldi Chocolates, Dark Chocolates, Supergrain Teff Chocolates, Jaggery Chocolates, and 2 more products and services.
Who are LIL' Goodness's investors?
LIL' Goodness has 14 investors. Key investors include We Founder Circle, Beyond Next Ventures, Magnifiq, Magnifiq Capital Trust, and Peyush Bansal.
What is LIL' Goodness's valuation?
The valuation of LIL' Goodness is $6.35M as of Mar 2023.
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