About LIL' Goodness
LIL' Goodness is a Consumer company based in Bengaluru (India) founded in 2019 by Damanbir Singh and Harshavardhan Saseendran. Multi-category healthy snacks are offered via an internet-first brand. It operates in the Consumer and Retail sectors. LIL' Goodness has raised $3.08 million across 8 funding rounds from investors including We Founder Circle, Beyond Next Ventures and Magnifiq. LIL' Goodness was last valued at $6.35 million in March 2023. Its chief executive, as recorded, is Harshavardhan Saseendran. Its Indian entity Happytizers Private Limited reported revenue of ₹6.96 Cr. LIL' Goodness offers products and services including Milk Haldi Chocolates, Dark Chocolates, Supergrain Teff Chocolates, Jaggery Chocolates, and Turmeric Latte. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Yoga Bar, True Elements and Nourish You; 3 of its 3 listed competitors have raised funding.
Company details
LIL Goodness was founded in 2019 in Bengaluru, India, as an internet-first brand in the healthy snacks sector. A range of products is provided, including chocolates, dairy snacks, baking mixes, milkshakes, and puffs. Operations focus on nutritional food items sourced from organic cocoa beans. The company serves the Indian market through online channels, with leadership by co-founders Damanbir Singh and Harshavardhan Saseendran.
- Headquarters Bengaluru, India
- Founders Damanbir Singh, Harshavardhan Saseendran
- Stage Minicorn
- SectorsConsumerRetail
- Email••••••••
- Phone•••• ••••
- Website lilgoodness.com
- Social X Facebook Instagram
- Legal Name Happytizers Private Limited
- Date of Incorporation 26 Feb, 2018
- Jurisdiction Bangalore, Karnataka, India
- Annual Revenue₹6.96 Cr
FY 2025 · -47% YoY
- Net Loss-₹14.4 Lakh
FY 2025 · -2% margin
- EBITDA₹68.7 Lakh
FY 2025 · 10% margin
- Total Equity Funding$3.08M (USD)
in 8 rounds
- Latest Funding Round$60.11K (USD), Seed
Oct 2023
- InvestorsWe Founder Circle
& 13 more
Associated legal entities of LIL' Goodness
LIL' Goodness operates through Happytizers Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Happytizers Private Limited CIN U15400KA2018PTC110532 | Active | 26 Feb 2018 | Bangalore, Karnataka | ₹7.0 Cr | 25 | 2 | View details |
Products & Services of LIL' Goodness
LIL' Goodness offers a comprehensive portfolio of products and services, including Milk Haldi Chocolates, Dark Chocolates, Supergrain Teff Chocolates, Jaggery Chocolates, and Turmeric Latte.
Organic chocolates infused with haldi for health benefits and flavor.
Made from fine organic cacao beans for stress relief and nutrition.
Chocolates with supergrains for enhanced energy and dietary value.
Sweetened organic chocolates using jaggery as a natural alternative.
Milkshake-style drink with turmeric for immunity and wellness support.
Yogurt-based snacks for kids, made with natural ingredients for nutrition.
Funding Insights of LIL' Goodness
LIL' Goodness has successfully raised a total of $3.08M across 8 strategic funding rounds. The most recent funding activity was a Seed round of $60.11 thousand completed in October 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.08M
- Total Rounds 8
- Last Round Seed — $60,107
- First Round $400,000
(Aug 2019)
- Investors Count 14
All 8 funding rounds of LIL Goodness with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2023 | $60,107 | Seed | – | Magnifiq Capital Trust | – |
| Mar 2023 | $60,960 | Angel Round | $6.35M | Peyush Bansal | – |
| Mar 2023 | $60,960 | Debt – Conventional | $6.35M | – | |
| Feb 2023 | Seed | – | We Founder Circle | – | |
| Apr 2022 | $1.37M | Seed | $••••• | Bipin Vazirani Family Trust | |
| Sep 2021 | $530,501 | Angel Round | $••••• | Reshma Vazirani | |
| Apr 2020 | $656,710 | Seed | $••••• | Beyond Next Ventures | |
| Aug 2019 | $400,000 | Angel Round | $••••• | Sajan Pillai |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2023 | $6.35M | •••••••• |
| Mar 2023 | $6.35M | •••••••• |
| Apr 2022 | $••••• | •••••••• |
| Sep 2021 | $••••• | •••••••• |
| Apr 2020 | $••••• | •••••••• |
Full valuation and stage history of LIL Goodness
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
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Verified entity values are shown only after access is granted.
Last known valuation $6.35M (Mar 2023). 14 investors in total: 7 institutional and 7 angel.
Investors in LIL' Goodness
LIL' Goodness has secured backing from 14 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include We Founder Circle, Beyond Next Ventures and Magnifiq.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment in early-stage startups and global community support. | 2020 | wefoundercircle.com | Mumbai, India | |
Deep-tech investments and incubation services are provided for researchers and entrepreneurs addressing global challenges. | 2014 | beyondnextventures.com | Tokyo, Japan | |
Multiple investments are managed by this single-family office. | Mumbai, India | |||
Venture capital firm focused on early-stage investments in tech companies | ||||
Multiple sectors are invested in by the venture capital fund. | Delhi, India | |||
Venture capital funding and support services for early-stage startups in India. | 2023 | magnifiqcapitaltrust.com | Hyderabad, India | |
Investment in unlisted stocks and support for startups through market analysis and portfolio diversification. | 2021 | magnifiqsecurities.com | Hyderabad, India | |
PB Peyush Bansal | Founder of Lenskart, prominent angel investor, Shark Tank India judge | unknown_66ecffb852424a33a | ||
SM Shinof Manal Peedikayil | unknown_3bd13d1e84ce4aef9 | |||
RV Reshma Vazirani | unknown_2605e89624c1417da |
Investor details for LIL Goodness
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Board of directors of Happytizers Private Limited (LIL' Goodness)
Happytizers Private Limited is the primary company behind LIL' Goodness. The board of Happytizers Private Limited currently have 2 directors; the longest-serving is Harshavardhan Saseendran, appointed in 2018. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Harshavardhan Saseendran DIN 07861734 | Director | 26 Feb 2018 | 8 yrs 8 mo | Happytizers Private Limited |
| Anjali Nair DIN 08574898 | Nominee Director | 10 Jun 2020 | 6 yrs 5 mo | Happytizers Private Limited |
People of LIL' Goodness
2 people are tracked at LIL' Goodness (2 in leadership).
| Name | Role | Group |
|---|---|---|
Damanbir Singh | Co-Founder & COO | Leadership |
| Co-Founder & CEO | Leadership |
Complete people profiles for LIL' Goodness
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Financials of LIL' Goodness
Figures of Happytizers Private Limited, the primary company behind LIL' Goodness, for FY 2025. Revenue was ₹6.96 Cr (-47% year on year). Net loss was -₹14.4 Lakh (-2% margin). EBITDA was ₹68.7 Lakh (10% margin). Revenue has grown at a compounded annual rate of +47% over three years and +264% over five years.
- ₹6.96 CrRevenue · FY 2025 · -47% YoY
- -₹14.4 LakhNet loss · -2% margin
- ₹68.7 LakhEBITDA · 10% margin
- ₹2.8 LakhPaid-up capital
- 25Employees (provident fund records)
- +47%Revenue CAGR, 3 years
- +264%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Happytizers Private Limited are on its company page.
Detailed financial statements for LIL' Goodness
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of LIL' Goodness
4 dated milestones of LIL' Goodness across 4 years, from founding to its latest funding, stage changes and deals.
- Founded LIL' Goodness is founded.
- Funding First funding round of $400K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $60K.
Competitors of LIL' Goodness
LIL' Goodness has 3 listed competitors in our database, 3 of them funded. They include Yoga Bar, True Elements and Nourish You.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yogabars.in | 2014 | Bengaluru, India | $23.62M | 257 | Protein-based food products are offered via an online platform. | |
| true-elements.com | 2013 | Pune, India | $3.38M | 580 | Health snacks and supplements are manufactured and marketed. | |
| nourishyou.in | 2014 | Hyderabad, India | $5.69M | 1 | Plant-based food products are offered online by Nourish You. |
Detailed competitors of LIL Goodness
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Web traffic of LIL' Goodness
The website of LIL' Goodness (lilgoodness.com) receives about 2.9K visits a month.
- Monthly visits2.9K
▲ 103.9% vs previous month
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as LIL' Goodness (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 61.39 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 143.51 M | 2,828 |
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Related news about Lil' Goodness
Complete news archive for LIL Goodness
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Frequently Asked Questions about LIL' Goodness
LIL' Goodness was founded in 2019.
LIL' Goodness is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Harshavardhan Saseendran is the CEO of LIL' Goodness, as recorded in our data. They have also founded this company.
LIL' Goodness is a funded company, having raised a total of $3.08M across 8 funding rounds to date. The company's 1st funding round was a Angel Round of $400K, raised on Aug 2019.
The primary company behind LIL' Goodness, Happytizers Private Limited, reported revenue of ₹6.96 Cr for FY 2025, down 47% year on year.
LIL Goodness was founded in 2019 in Bengaluru, India, as an internet-first brand in the healthy snacks sector. A range of products is provided, including chocolates, dairy snacks, baking mixes, milkshakes, and puffs. Operations focus on nutritional food items sourced from organic cocoa beans. The company serves the Indian market through online channels, with leadership by co-founders Damanbir Singh and Harshavardhan Saseendran.
LIL' Goodness's top competitors include Yoga Bar, True Elements and Nourish You.
LIL' Goodness offers Milk Haldi Chocolates, Dark Chocolates, Supergrain Teff Chocolates, Jaggery Chocolates, and 2 more products and services.
LIL' Goodness has 14 investors. Key investors include We Founder Circle, Beyond Next Ventures, Magnifiq, Magnifiq Capital Trust, and Peyush Bansal.
The valuation of LIL' Goodness is $6.35M as of Mar 2023.
LIL' Goodness operates through Happytizers Private Limited.
The legal entities of LIL' Goodness currently have 2 directors, including Harshavardhan Saseendran, Anjali Nair.