Limitless

Chicago, United States Founded: 2016 • Age: 10 yrs Acquired By Keurig Dr Pepper
Flavored sparkling water is offered as a brand by LIMITLESS.
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About Limitless

Limitless is a company based in Chicago (United States) founded in 2016 by Matt Matros was acquired by Keurig Dr Pepper in January 2020. It operates as a Direct-to-Consumer (D2C). Limitless has raised $8.25 million across 3 funding rounds from investors including Keurig Dr Pepper. Limitless offers products and services including Limitless Refresh and Limitless Relax. Limitless operates in a competitive market with competitors including Spindrift, Waterloo Sparkling, Aura Bora, Dash Water and Yerbae, among others.

  • Headquarter Chicago, United States
  • Founders Matt Matros
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Hydration Ventures Llc
Operational Areas
Consumer → Food, Beverage & Nutrition
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $8.25 M (USD)

    in 3 rounds

  • Latest Funding Round
    $7.04 M (USD), Series A

    Mar 29, 2019

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Keurig Dr Pepper

    (Jan 23, 2020)

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Products & Services of Limitless

Limitless offers a comprehensive portfolio of products and services, including Limitless Refresh and Limitless Relax. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Sparkling water with caffeine for an energy boost provided.

Sparkling water with L-Theanine for relaxation effect offered.

Funding Insights of Limitless

Limitless has successfully raised a total of $8.25M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $7.04 million completed in March 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $7.0M
  • First Round

    (04 Aug 2016)

  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2019 Amount Series A - Limitless Valuation

investors

Sep, 2016 Amount Seed - Limitless Valuation

investors

Aug, 2016 Amount Seed - Limitless Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Limitless

Limitless has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Keurig Dr Pepper. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Manufacturer and distributor of hot and cold beverages
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Limitless

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Limitless

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Limitless Comparisons

Employees
+
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Competitors of Limitless

Limitless operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Spindrift, Waterloo Sparkling, Aura Bora, Dash Water and Yerbae, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Unsweetened sparkling waters are produced with real squeezed fruit.
domain founded_year HQ Location
Aromatic waters are manufactured and supplied in multiple flavors.
domain founded_year HQ Location
Brand of sparkling water
domain founded_year HQ Location
Fruit-infused sparkling water is produced and distributed by Dash Water.
domain founded_year HQ Location
Sparkling water processing services are provided by Yerbae since 2017.
domain founded_year HQ Location
Brand of flavored sparkling water
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Limitless

Frequently Asked Questions about Limitless

When was Limitless founded?

Limitless was founded in 2016.

Where is Limitless located?

Limitless is headquartered in Chicago, United States. It is registered at Chicago, Illinois, United States.

Is Limitless a funded company?

Limitless is a funded company, having raised a total of $8.25M across 3 funding rounds to date. The company's 1st funding round was a Seed of $605K, raised on Aug 04, 2016.

What does Limitless do?

Limitless, operated by Hydration Ventures LLC, is focused on the production of sparkling water beverages. The company offers products like Limitless Refresh with caffeine for energy and Limitless Relax with L-Theanine for relaxation. These beverages are marketed as zero sugar, zero sweeteners, and zero calories. The company operates within the non-alcoholic beverage sector, targeting health-conscious consumers in the United States.

Who are the top competitors of Limitless?

Limitless's top competitors include Waterloo Sparkling, Spindrift and Yerbae.

What products or services does Limitless offer?

Limitless offers Limitless Refresh and Limitless Relax.

Who are Limitless's investors?

Limitless has 1 investor. Key investors include Keurig Dr Pepper.

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