About Linio
Linio is a Retail company based in Cuauhtemoc (Mexico) founded in 2012 by Andreas Mjelde, and was acquired by Falabella in August 2018. Multi-category products are offered via an online marketplace platform. Linio has raised $210.5 million across 6 funding rounds from investors including J P Morgan, Falabella and Rocket Internet. Its chief executive, as recorded, is Andreas Mjelde. Its focus areas include Horizontal E-Commerce and Marketplace. Its competitors include ClaroShop, Bodega Aurrera and MeQuedoUno.
Company details
Linio was founded in 2012 and is headquartered in Cuauhtemoc, Mexico. Operations are centered on e-commerce as an online marketplace where a range of products is provided across categories including home electronics, technology, mobiles, entertainment, appliances, fashion, sporting goods, babies and toys, books, and personal care. Services focus on facilitating online purchases for consumers in the region.
- Total Equity Funding$210.5M (USD)
in 6 rounds
- Latest Funding Round$55M (USD), Series D
Sep 2016
- InvestorsJ P Morgan
& 9 more
- Acquired byFalabella
(Aug 2018)
Funding Insights of Linio
Linio has successfully raised a total of $210.5M across 6 strategic funding rounds. The most recent funding activity was a Series D round of $55 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $210.5M
- Total Rounds 6
- Last Round Series D — $55M
- Investors Count 9
All 6 funding rounds of Linio with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | $55M | Series D | – | – | |
| Jul 2014 | $79M | Series C | – | – | |
| Nov 2013 | $50M | Series B | – | – | |
| Feb 2013 | $26.5M | Series A | – | – | |
| Feb 2013 | Series A | – | – | ||
| Jun 2012 | Seed | – | HV Capital | – |
10 investors in total: 10 institutional.
Investors in Linio
Linio has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include J P Morgan, Falabella and Rocket Internet.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
LIV Capital is recognized as a leading private equity fund manager based in Mexico City, focusing on high-growth companies in Mexico and Latin America. | 2000 | livcapital.mx | Mexico City, Mexico | |
Venture capital investments are directed toward multiple sectors by Kinnevik. | 1936 | kinnevik.com | Stockholm, Sweden | |
Northgate Capital is engaged in venture capital and private equity investments. | 2000 | northgate.com | San Francisco, United States | |
Investment and holding company controlled by Len Blavatnik | accessindustries.com | New York, United States | ||
Summit Partners is recognized as a growth equity investment firm. | summitpartners.com | Boston, United States | ||
Global investments in internet and technology startups are facilitated. | 2006 | rocket-internet.com | Berlin, Germany | |
Venture capital firm focused on tech sectors | tengelmann-ventures.com | Munich, Germany | ||
Venture capital funding is provided to digital company founders. | hvcapital.com | Munich, Germany | ||
Comprehensive financial services are provided to corporations and individuals. | 1799 | jpmorgan.com | New York, United States | |
Falabella is operated as an online retail platform offering diverse products. | 1889 | falabella.com | Santiago, Chile |
Investor details for Linio
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People of Linio
11 people are tracked at Linio (4 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Andreas Mjelde | Co-Founder & CEO | Leadership |
Mónica R. Parra Menchaca | Chief Financial Officer | Leadership |
Benoit DE Grave | CEO | Leadership |
Mike Zheng | Head Of Operations & Logistics Asia IMP | Leadership |
Juan Camilo Rojas Franco | Ecommerce | Team |
Karen Daniela Castillo Hernández | Coordinador De Nóminas | Team |
Alejandro León | Logística Inversa | Team |
Victor Jesus Gonzalez Baltazar | Controller | Team |
Santiago Chavel | Gerente Superior De Marketing | Team |
Johnmar Marin | Content Manager | Team |
Scarlett Madison | Manager, Social Impact Campaigns | Team |
Complete people profiles for Linio
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Linio
4 dated milestones of Linio across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Linio is founded.
- Funding First funding round.
- Funding Latest funding round, Series D, of $55.0M.
- Exit Acquired by Falabella.
Competitors of Linio
Linio has 3 listed competitors in our database. They include ClaroShop, Bodega Aurrera and MeQuedoUno.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| claroshop.com | 1999 | Mexico | Online shopping platform for electronics, clothing, home goods, and appliances. | |||
| bodegaaurrera.com.mx | 1958 | Mexico | Operates an online retail platform with products across various categories. | |||
| mequedouno.com | 2009 | Santiago Papasquiaro, Mexico | Multi-category products are retailed online by the company. |
Detailed competitors of Linio
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Web traffic of Linio
Websites that share an audience with Linio (linio.com).
Websites whose visitors overlap most with Linio. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| exito.com | 100% | 9.6M | #5,483 | View details | |
lineo.com | lineo.com | 92% | – | ||
falabella.com.co | falabella.com.co | 90% | #3,885 | – | |
es.dhgate.com | es.dhgate.com | 84% | – | ||
paypal-latam.com | paypal-latam.com | 83% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Linio
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- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Linio
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Frequently Asked Questions about Linio
Linio was founded in 2012.
Linio is headquartered in Cuauhtemoc, Mexico. It is registered at Cuauhtemoc, Chihuahua, Mexico.
Andreas Mjelde is the CEO of Linio, as recorded in our data. They have also founded this company.
Linio is a funded company, having raised a total of $210.5M across 6 funding rounds to date.
Linio was founded in 2012 and is headquartered in Cuauhtemoc, Mexico. Operations are centered on e-commerce as an online marketplace where a range of products is provided across categories including home electronics, technology, mobiles, entertainment, appliances, fashion, sporting goods, babies and toys, books, and personal care. Services focus on facilitating online purchases for consumers in the region.
Linio's top competitors include MeQuedoUno, ClaroShop and Bodega Aurrera.
Linio has 10 investors. Key investors include J P Morgan, Falabella, Rocket Internet, Northgate Capital, and Kinnevik.
Yes. Linio was acquired by Falabella in August 2018.