About Liquid Barcodes
Liquid Barcodes is a Retail company based in Oslo (Norway) founded in 2010, and was acquired by Viking Venture in July 2023. Mobile-based loyalty and marketing solutions are delivered to retail businesses. It operates in the Retail and Technology sectors. Its Indian entity Liquid Barcodes Tech. Private Limited reported revenue of ₹53.2 Lakh. Liquid Barcodes offers products and services including Subscription, Rewards, Gamification, and C-StorePay. Its focus areas include In Store Retail Tech, Customer Experience Management, Loyalty Management and Enterprise Applications.
Company details
Founded in 2010 in Oslo, Norway, Liquid Barcodes specializes in mobile technologies for retail loyalty and marketing. Secure connections between mobile devices and point-of-sale systems are facilitated. Customized coupons and promotional campaigns are developed and distributed via mobile channels to customers. Campaign metrics, including ROI, are monitored through an analytics dashboard. The company was acquired by the Telenor Group in March 2013.
- Headquarters Oslo, Norway
- Stage Acquired
- SectorsRetailTechnology
- Website liquidbarcodes.com
- Social LinkedIn X YouTube
- Acquired by Viking Venture (Jul 2023)
- Legal Name Liquid Barcodes Tech. Private Limited
- Date of Incorporation 18 Dec, 2014
- Jurisdiction New Delhi, Delhi, India
- Indian entity revenue₹53.2 Lakh
FY 2024 · -9% YoY
- Indian entity net profit₹27.1 Lakh
FY 2024 · 51% margin
- Indian entity EBITDA₹36.2 Lakh
FY 2024 · 68% margin
- InvestorsTelenor
& 1 more
- Acquired by
Associated legal entities of Liquid Barcodes
Liquid Barcodes operates through Liquid Barcodes Tech. Private Limited (converted to llp). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Liquid Barcodes Tech. Private Limited CIN U74140DL2014PTC274255 | Converted To Llp | 18 Dec 2014 | New Delhi, Delhi | ₹0.5 Cr | 2 | View details |
Products & Services of Liquid Barcodes
Liquid Barcodes offers a comprehensive portfolio of products and services, including Subscription, Rewards, Gamification, and C-StorePay.
Enables recurring revenue through retail subscriptions and user engagement.
Facilitates points and rewards for customer retention in stores.
Uses games to make loyalty programs fun and interactive.
Provides payment integration for convenience store transactions.
Apps and channels of Liquid Barcodes
its YouTube channel LiquidBarcodes has 113 subscribers and 30 videos.
Videos from Liquid Barcodes
The most watched videos on Liquid Barcodes's YouTube channel, LiquidBarcodes (113 subscribers). Click a video to play it here.
More on LiquidBarcodes.
Funding Insights of Liquid Barcodes
- Total Rounds 1
All 1 funding rounds of Liquid Barcodes with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2020 | Series A | – | – | – |
2 investors in total: 2 institutional.
Investors in Liquid Barcodes
Liquid Barcodes has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Telenor and Viking Venture.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage tech and energy investments in Europe are targeted. | vikingventure.com | Trondheim, Norway | ||
Voice, data, broadband internet, and television services are provided worldwide. | 1885 | telenor.com | Fornebu, Norway |
Investor details for Liquid Barcodes
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Liquid Barcodes Tech. Private Limited (Liquid Barcodes)
Liquid Barcodes Tech. Private Limited is the primary company behind Liquid Barcodes. The board of Liquid Barcodes Tech. Private Limited currently have 2 directors; the longest-serving is Nitin Mittal, appointed in 2014. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Nitin Mittal DIN 02911057 | Director | 18 Dec 2014 | 11 yrs 10 mo | Liquid Barcodes Tech. Private Limited |
| Rajni Mittal DIN 06531554 | Whole-time director | 02 Apr 2021 | 5 yrs 7 mo | Liquid Barcodes Tech. Private Limited |
People of Liquid Barcodes
18 people are tracked at Liquid Barcodes (10 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Carlos Bonilla | General Manager | Leadership |
Tiffany Prince | Sales Director | Leadership |
Carolyn Schnare | Chief Content Officer | Leadership |
Mats Danielsen | CEO | Leadership |
Saurabh Swarup | General Manager - North America And Head Of Global Sales | Leadership |
Volodymyr Bilokur | Head Of Engineering | Leadership |
Jose Garcia Santiago | Chief Product Officer | Leadership |
Mads Mørk | CFO | Leadership |
Knut Anders Thorset | Chief Marketing Officer | Leadership |
Steven Siegel | Sales Director | Leadership |
Catalin Erimia | Back End Developer | Team |
Lara Winter | Marketing Specialist | Team |
James Gallego | Team Lead Customer Operations And Support | Team |
Marco António de Sousa Gonçalves | Software Engineer | Team |
Alvaro Manresa | Product Team Lead | Team |
Omar Arias Ruiz | Sales And SEO Manager | Team |
Luisa Mejias Rodriguez | Customer Success Manager | Team |
Cody Schneider | Customer Success Manager | Team |
Complete people profiles for Liquid Barcodes
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Liquid Barcodes
Figures of Liquid Barcodes Tech. Private Limited, the primary company behind Liquid Barcodes, for FY 2024. Revenue was ₹53.2 Lakh (-9% year on year). Net profit was ₹27.1 Lakh (51% margin). EBITDA was ₹36.2 Lakh (68% margin). Revenue has grown at a compounded annual rate of +4% over three years and -3% over five years.
- ₹53.2 LakhRevenue · FY 2024 · -9% YoY
- ₹27.1 LakhNet profit · 51% margin
- ₹36.2 LakhEBITDA · 68% margin
- ₹1 LakhPaid-up capital
- +4%Revenue CAGR, 3 years
- -3%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Liquid Barcodes Tech. Private Limited are on its company page.
Detailed financial statements for Liquid Barcodes
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Liquid Barcodes
4 dated milestones of Liquid Barcodes across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Liquid Barcodes is founded.
- Exit Acquired by Telenor.
- Funding First funding round.
- Exit Acquired by Viking Venture.
Web traffic of Liquid Barcodes
The website of Liquid Barcodes (liquidbarcodes.com) receives about 3K visits a month.
- Monthly visits3K
▼ 56.2% vs previous month
Websites whose visitors overlap most with Liquid Barcodes. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| retailwire.com | 100% | 93.9K | #466,972 | View details |
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Related news about Liquid Barcodes
Complete news archive for Liquid Barcodes
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Frequently Asked Questions about Liquid Barcodes
Liquid Barcodes was founded in 2010 and raised its 1st funding round 10 years after it was founded.
Liquid Barcodes is headquartered in Oslo, Norway. It is registered at Oslo, Oslo, Norway.
The primary company behind Liquid Barcodes, Liquid Barcodes Tech. Private Limited, reported revenue of ₹53.2 Lakh for FY 2024, down 9% year on year.
Founded in 2010 in Oslo, Norway, Liquid Barcodes specializes in mobile technologies for retail loyalty and marketing. Secure connections between mobile devices and point-of-sale systems are facilitated. Customized coupons and promotional campaigns are developed and distributed via mobile channels to customers. Campaign metrics, including ROI, are monitored through an analytics dashboard. The company was acquired by the Telenor Group in March 2013.
Liquid Barcodes offers Subscription, Rewards, Gamification, and C-StorePay.
Liquid Barcodes has 2 investors. Key investors include Telenor, and Viking Venture.
Liquid Barcodes operates through Liquid Barcodes Tech. Private Limited.
Yes. Liquid Barcodes was acquired by Viking Venture in July 2023.
The legal entities of Liquid Barcodes currently have 2 directors, including Nitin Mittal, Rajni Mittal.