About Lolli
Lolli is a Retail company based in New York (United States) founded in 2018 by Alex Adelman and Matt Senter, and was acquired by Thesis in July 2025. Browser extension for earning bitcoin or cash. It operates in the Retail and Financial Services sectors. Lolli has raised $28.25 million across 5 funding rounds from investors including Thesis, Ulta and CollabNet. Its chief executive, as recorded, is Alex Adelman. Its website lolli.com draws about 44 thousand monthly visits. Its focus areas include FinTech, Cryptocurrencies, Payments and Consumer Payments. Its competitors include Honey, Kudos and Checkmate; 3 of its 3 listed competitors have raised funding.
Company details
Lolli was founded in 2018 in New York, United States, within the fintech and cryptocurrency sector. A browser extension is operated to enable users to earn Bitcoin or cash rewards from purchases at partnered online retailers. The extension is installed by users, who then receive rewards automatically during checkout processes. Operations focus on integrating rewards into everyday e-commerce activities across various stores.
Funding Insights of Lolli
Lolli has successfully raised a total of $28.25M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $8 million completed in December 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $28.25M
- Total Rounds 5
- Last Round Series B — $8M
- First Round $2.25M
(Nov 2018)
- Investors Count 49
All 5 funding rounds of Lolli with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2023 | $8M | Series B | – | BITKRAFT Ventures | |
| Jul 2021 | $10M | Series A | – | Acrew Capital | |
| Mar 2021 | $5M | Seed | – | Seven Seven Six | |
| May 2020 | $3M | Seed | – | Pathfinder | |
| Nov 2018 | $2.25M | Seed | – | Bain Capital Ventures, Digital Currency Group |
50 investors in total: 28 institutional and 22 angel.
Investors in Lolli
Lolli has secured backing from 50 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Thesis, Ulta and CollabNet.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in gaming, Web3, and AI technologies. | bitkraft.vc | |||
Venture capital firm focused on non-fungible tokens and associated assets | sfermion.io | Chicago, United States | ||
Hypersphere Capital is focused on crypto-native investment opportunities. | 2020 | hypersphere.ventures | ||
Investments in startups are made by Maezawa Fund. | mzfund.co.jp | Minato, Japan | ||
Venture capital fund focused on investing in technology startups | sevensevensix.com | Austin, United States | ||
Venture capital fund focused on investing in multiple sectors | baincapitalventures.com | Boston, United States | ||
Investments are made in early-stage startups by Serena Ventures. | serenaventures.com | San Francisco, United States | ||
Early-stage startups are funded by Acrew Capital venture firm. | acrewcapital.com | Palo Alto, United States | ||
Early stage venture capital investments are provided by Banana Capital. | bananacapital.vc | United States | ||
Early-stage investments in finance and financial services are targeted. | 3kvc.com | New York, United States |
Investor details for Lolli
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Lolli
7 people are tracked at Lolli (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Alex Adelman | Co-Founder & CEO | Leadership |
Matt Senter | Co-Founder & CTO | Leadership |
Andrew Walker | Head Of Customer Care And Merchant Ops | Leadership |
Jarrad G. | VP of Engineering | Leadership |
Aubrey Strobel | Advisor | Team |
Pedro Estevão | Senior Staff Engineer | Team |
Victoria Coleman | Support Engineer | Team |
Complete people profiles for Lolli
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Lolli
4 dated milestones of Lolli across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Lolli is founded.
- Funding First funding round of $2.2M.
- Funding Latest funding round, Series B, of $8.0M.
- Exit Acquired by Thesis.
Competitors of Lolli
Lolli has 3 listed competitors in our database, 3 of them funded. They include Honey, Kudos and Checkmate.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| honey.is | 2012 | New York, United States | $2.25M | Workplace information sharing is enabled via an enterprise social network. | ||
| joinkudos.com | 2021 | Remote, United States | $40.38M | Kudos is focused on enhancing credit card rewards. | ||
| joincheckmate.com | 2021 | San Francisco, United States | $25.3M | Browser extension for coupon discovery and application is offered. |
Detailed competitors of Lolli
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- Full competitor set
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Web traffic of Lolli
The website of Lolli (lolli.com) receives about 44.5K visits a month and ranks #513,749 among all websites worldwide, #5,202 in Investing.
- Monthly visits44.5K
▼ 34.4% vs previous month
- Unique visitors32.4K
per month
- Global rank#513,749
among all websites
- Category rank#5,202
Finance · Investing
- Bounce rate37%
- Pages per visit2.1
- Average visit22 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Lolli. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| tradingview.com | 100% | 248.1M | #118 | View details | |
| citi.com | 62% | 138.9M | #349 | View details | |
| chase.com | 62% | 198.6M | #125 | View details | |
| paypal.com | 51% | 487.9M | #58 | View details | |
hoochie.org | hoochie.org | 37% | – |
Top companies in Deals, Rewards & Comparison Platforms
3 companies that operate in the same segment as Lolli (Deals, Rewards & Comparison Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 942 | |
Online platform for discovering and booking hotel accommodations at discounted prices | 2016 | San Francisco, California, United States | USD 226.3 M | |||
Cashback is provided on multi-category products through an app-based platform. | 1997 | San Francisco, California, United States | USD 15.96 B | 29,330 |
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Related news about Lolli
Complete news archive for Lolli
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Frequently Asked Questions about Lolli
Lolli was founded in 2018.
Lolli is headquartered in New York, United States. It is registered at New York, New York, United States.
Alex Adelman is the CEO of Lolli, as recorded in our data. They have also founded this company.
Lolli is a funded company, having raised a total of $28.25M across 5 funding rounds to date. The company's 1st funding round was a Seed of $2.25M, raised on Nov 2018.
Lolli was founded in 2018 in New York, United States, within the fintech and cryptocurrency sector. A browser extension is operated to enable users to earn Bitcoin or cash rewards from purchases at partnered online retailers. The extension is installed by users, who then receive rewards automatically during checkout processes. Operations focus on integrating rewards into everyday e-commerce activities across various stores.
Lolli has 50 investors. Key investors include Thesis, Ulta, CollabNet, Digital Currency Group, and FJ Labs.
Yes. Lolli was acquired by Thesis in July 2025.