About Lookery
Lookery is a Media & Entertainment company based in San Francisco (United States) founded in 2007. Demographic marketing services for social networks are provided. Lookery has raised $3.15 million across 2 funding rounds from investors including Attractor Ventures, CRV and HT Ventures. Lookery offers products and services including Cadence, Rhythm, Conversations, Deals, and Analytics. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its competitors include Taboola, EX.CO and OpenWeb; 3 of its 3 listed competitors have raised funding.
Company details
Lookery provides demographic marketing services in and around social networks, trying to solve user profiling but unpredictable ad inventory. The service offers social networks to distribute their data as targeting information outside their web sites, in order to make money in partnership with web sites that have great inventory but little or no user targeting information. Acquired by Adknowledge on November 6, 2008
- Headquarters San Francisco, United States
- SectorsMedia & Entertainment
- Website lookery.com
- Social LinkedIn X
- Total Equity Funding$3.15M (USD)
in 2 rounds
- Latest Funding Round$2.25M (USD), Series A
Sep 2008
- InvestorsAttractor Ventures
& 4 more
Products & Services of Lookery
Lookery offers a comprehensive portfolio of products and services, including Cadence, Rhythm, Conversations, Deals, and Analytics.
Tool to build and nurture sales pipelines effectively.
Platform for taking targeted actions in sales processes.
System to gain insights on buyers and sellers.
Tool to manage and close sales opportunities.
Platform to turn data into actionable sales insights.
Funding Insights of Lookery
Lookery has successfully raised a total of $3.15M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2.25 million completed in September 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.15M
- Total Rounds 2
- Last Round Series A — $2.25M
- First Round $900,000
(Feb 2008)
- Investors Count 5
All 2 funding rounds of Lookery with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2008 | $2.25M | Series A | – | – | |
| Feb 2008 | $900,000 | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Lookery
Lookery has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Attractor Ventures, CRV and HT Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| attractor.com | ||||
CRV is recognized as a venture capital firm investing in technology startups. | crv.com | Palo Alto, United States | ||
Investing in creators, organizing AI events, and building community in New York. | betaworks.com | |||
| htstage.com | ||||
| success-is-in-reach.com |
Investor details for Lookery
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Timeline of Lookery
3 dated milestones of Lookery across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Lookery is founded.
- Funding First funding round of $900K.
- Funding Latest funding round, Series A, of $2.2M.
Competitors of Lookery
Lookery has 3 listed competitors in our database, 3 of them funded. They include Taboola, EX.CO and OpenWeb.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| openweb.com | 2012 | New York, United States | $393M | Cross-device ad network is provided for conversation-based advertising. |
Detailed competitors of Lookery
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Lookery
Websites that share an audience with Lookery (lookery.com).
Websites whose visitors overlap most with Lookery. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| crunchbase.com | 100% | 3.7M | #12,418 | View details | |
| socialmedia.com | 100% | View details | |||
| cubics.com | 96% | 1K | #13,304,113 | View details | |
| rockyou.com | 75% | View details | |||
centernetworks.com | centernetworks.com | 69% | – |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Lookery (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Lookery
Complete news archive for Lookery
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Frequently Asked Questions about Lookery
Lookery was founded in 2007 and raised its 1st funding round 1 year after it was founded.
Lookery is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Lookery is a funded company, having raised a total of $3.15M across 2 funding rounds to date. The company's 1st funding round was a Seed of $900K, raised on Feb 2008.
Lookery provides demographic marketing services in and around social networks, trying to solve user profiling but unpredictable ad inventory. The service offers social networks to distribute their data as targeting information outside their web sites, in order to make money in partnership with web sites that have great inventory but little or no user targeting information. Acquired by Adknowledge on November 6, 2008.
Lookery offers Cadence, Rhythm, Conversations, Deals, and Analytics.