About Lose It!
Lose It! is a Healthcare company based in Boston (United States) founded in 2008, and was acquired by Everyday Health Group in June 2022. Mobile app to track diet and nutrition intake for weight loss management. Lose It! has raised $5.5 million across 1 funding round from investors including United Healthcare, General Catalyst and Everyday Health Group. Its website loseit.com draws about 1.5 million monthly visits. Its focus areas include HealthTech, Fitness & Wellness Tech, Physical Fitness and Fitness and Diet Training Apps. Its legal entity is FITNOW INC. Its competitors include Noom, Calibrate and Profile Plan; 2 of its 3 listed competitors have raised funding.
Company details
Lose It! was founded in 2008 in Boston, United States, operating in the health and wellness sector. A mobile app is utilized for monitoring diet and nutrition to support weight loss management. Calories, macronutrients, protein, water, carbohydrates, sugar, body measurements, sleep cycles, and additional factors are tracked by users. A food library database is maintained, allowing selection of meal plans aligned with specific health objectives.
- Headquarters Boston, United States
- Stage Acquired
- SectorsHealthcare
- Website category Computers Electronics and Technology · Programming and Developer Software
- Website loseit.com
- Social LinkedIn X Facebook Instagram
- Acquired by Everyday Health Group (Jun 2022)
- Legal Name Fitnow Inc
- Total Equity Funding$5.5M (USD)
in 1 rounds
- Latest Funding Round$5.5M (USD), Series A
Jun 2012
- InvestorsUnited Healthcare
& 2 more
- Acquired byEveryday Health Group
(Jun 2022)
Apps and channels of Lose It!
Lose It! publishes 1 mobile app with over 10M+ downloads.
Funding Insights of Lose It!
Lose It! has successfully raised a total of $5.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5.5 million completed in June 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.5M
- Total Rounds 1
- Last Round Series A — $5.5M
- First Round $5.5M
(Jun 2012)
- Investors Count 2
All 1 funding rounds of Lose It! with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2012 | $5.5M | Series A | – | General Catalyst, United Healthcare | – |
3 investors in total: 3 institutional.
Investors in Lose It!
Lose It! has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include United Healthcare, General Catalyst and Everyday Health Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
Insurance provider | 1977 | uhc.com | Atlanta, United States | |
Delivers trusted health information and resources to consumers and professionals online. | 2008 | everydayhealthgroup.com | New York, United States |
Investor details for Lose It!
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Lose It!
21 people are tracked at Lose It! (10 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Edward Will Lowe Ph.D. | Director Of Lose It! Labs | Leadership |
Erin Webster-Shaller | Group Vice President, Marketing And Communications | Leadership |
Taylor Smyrnos | Director, Product | Leadership |
Eric Puidokas | President | Leadership |
Danielle Goryl | VP Of Growth Marketing | Leadership |
Sarah Molhan | Director, Product | Leadership |
Patrick Rills | Chief Product & Technology Officer | Leadership |
Paul Apollo | COO | Leadership |
Alex Wilson | Senior Director Of Engineering | Leadership |
Pete Wierzbinski | VP Of Engineering | Leadership |
Brian Bouchard | Senior Software Engineer - Ios | Team |
Paige Martineau | Marketing Coordinator | Team |
Anna Smith, MS, RDN, LDN | Content Consultant | Team |
Nicholas Rasband | Senior Android Engineer | Team |
Carmen Tong | Marketing Manager | Team |
Hannah Cole | Senior Customer Care Specialist | Team |
Nicholas Salvatore | Customer Care Manager | Team |
Ryan F. | Customer Care | Team |
Raj Sathianarayanan | Senior Principal Software Engineer | Team |
Elissa Narowski | Office Administrator | Team |
1 more people are available in the full profile.
Complete people profiles for Lose It!
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Lose It!
3 dated milestones of Lose It! across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Lose It! is founded.
- Funding First funding round of $5.5M.
- Exit Acquired by Everyday Health Group.
Competitors of Lose It!
Lose It! has 3 listed competitors in our database, 2 of them funded. They include Noom, Calibrate and Profile Plan.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| noom.com | 2008 | New York, United States | $623.85M | 793 | Provider of a digital platform for weight loss management and behavior change | |
| joincalibrate.com | 2019 | New York, United States | $127.6M | An online personalized weight loss program is offered by Calibrate. | ||
| profileplan.com | 2010 | Sioux Falls, United States | Offers customized nutrition plans for effective weight loss management. |
Detailed competitors of Lose It!
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Lose It!
The website of Lose It! (loseit.com) receives about 1.5M visits a month and ranks #53,106 among all websites worldwide, #6,404 in Programming and Developer Software.
- Monthly visits1.5M
▲ 20% vs previous month
- Unique visitors460.7K
per month
- Global rank#53,106
among all websites
- Category rank#6,404
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate56%
- Pages per visit2.2
- Average visit1 min 20 sec
- DevicesDesktop 43% · Mobile 57%
Websites whose visitors overlap most with Lose It!. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| github.com | 100% | 542.6M | #65 | View details | |
icloud.com | icloud.com | 98% | #235 | – | |
download.cnet.com | download.cnet.com | 98% | #13,746 | – | |
| getadblock.com | 97% | #487 | View details | ||
| getpocket.com | 90% | 606.7K | #90,007 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Lose It!
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Lose It! (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Lose It!
Complete news archive for Lose It!
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Lose It!
Lose It! was founded in 2008 and raised its 1st funding round 4 years after it was founded.
Lose It! is headquartered in Boston, United States. It is registered at Boston, Massachusetts, United States.
Lose It! is a funded company, having raised a total of $5.5M across 1 funding round to date. The company's 1st funding round was a Series A of $5.5M, raised on Jun 2012.
Lose It! was founded in 2008 in Boston, United States, operating in the health and wellness sector. A mobile app is utilized for monitoring diet and nutrition to support weight loss management. Calories, macronutrients, protein, water, carbohydrates, sugar, body measurements, sleep cycles, and additional factors are tracked by users. A food library database is maintained, allowing selection of meal plans aligned with specific health objectives.
Lose It!'s top competitors include Calibrate, Noom and Profile Plan.
Lose It! has 3 investors. Key investors include United Healthcare, General Catalyst, and Everyday Health Group.
Lose It! operates through Fitnow Inc.
Yes. Lose It! was acquired by Everyday Health Group in June 2022.
Yes. Lose It! publishes Calorie Counter by Lose It!, with over 10 million downloads.
The website of Lose It! receives about 1.5 million visits a month and ranks #53,106 among all websites worldwide.