About Second Nature
Second Nature is a company based in London (United Kingdom) founded in 2015 by Michael Gibbs, Chris Edson, and Chris Gibbs. It operates as a Subscription Services and HealthTech. Second Nature has raised $14.27 million across 4 funding rounds from investors including Seedcamp, Speedinvest and Bethnal Green Ventures. The company has 91 employees. Second Nature offers products and services including Weight-loss Programme, Mounjaro Weight-loss Programme, and Wegovy Weight-loss Programme. Second Nature operates in a competitive market with competitors including Noom, Lose It!, Trifecta Nutrition, Calibrate and Profile Plan, among others.
- Headquarter London, United Kingdom
- Employees 91
- Founders Michael Gibbs, Chris Edson, Chris Gibbs
- Stage Minicorn
- SectorsHealthcare
- Website category Health · Nutrition Diets and Fitness
- Email••••••••
- Website secondnature.io/us
- Social LinkedIn X Facebook Instagram
- Legal Name Second Nature Healthy Habits Ltd
- Total Equity Funding$14.27M (USD)
in 4 rounds
- Latest Funding Round$10.6M (USD), Series A
Jan 2020
- InvestorsSeedcamp
& 7 more
- Employee Count91
Products & Services of Second Nature
Second Nature offers a comprehensive portfolio of products and services, including Weight-loss Programme, Mounjaro Weight-loss Programme, and Wegovy Weight-loss Programme.
A programme designed for sustainable weight loss support.
Medication-supported programme tailored for effective weight loss.
Specialized medication plan for achieving weight loss goals.
Funding Insights of Second Nature
Second Nature has successfully raised a total of $14.27M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $10.6 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.27M
- Total Rounds 4
- Last Round Series A — $10.6M
- First Round $42,400
(Apr 2017)
- Investors Count 8
All 4 funding rounds of Second Nature with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | $10.6M | Series A | $39.4M | Beringea | |
| Aug 2018 | $3M | Seed | $9.9M | Connect Ventures | |
| Apr 2017 | $622,600 | Seed | – | – | – |
| Apr 2017 | $42,400 | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2020 | $39.4M | •••••••• |
| Aug 2018 | $9.9M | •••••••• |
Last known valuation $39.4M (Jan 2020). 8 investors in total: 6 institutional and 2 angel.
Investors in Second Nature
Second Nature has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include Seedcamp, Speedinvest and Bethnal Green Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on fintech, insurance tech, digital health, and mobility verticals | – | uniqaventures.com | Wiener Neustadt, Austria | |
Early-stage venture capital and startup acceleration are provided. | 2011 | speedinvest.com | Vienna, Austria | |
Venture capital fund investing in tech startups | 2007 | seedcamp.com | London, United Kingdom | |
Early-stage startups are funded and accelerated through a venture program. | 2008 | bethnalgreenventures.com | London, United Kingdom | |
Investments are made in growth-stage startups by Beringea. | – | beringea.com | Farmington Hills, United States | |
Early-stage investments are made in product-focused companies by Connect Ventures. | – | connectventures.co | London, United Kingdom | |
TH Taavet Hinrikus | - | – | unknown_3574e5ec01e64603a | - |
ST Sitar Teli | Managing Partner at Connect Ventures, active angel investor in tech startups | – | unknown_e2b77746d90d4752a | - |
Investor details for Second Nature
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Second Nature
40 people are tracked at Second Nature (10 in leadership, 30 in team); the tracked headcount is 91.
| Name | Role | Group |
|---|---|---|
Michael Gibbs | Co-Founder | Leadership |
Chris Edson | Co-Founder & CEO | Leadership |
Chris Gibbs | Co-Founder | Leadership |
Michael Whitman | Director Of Partnerships | Leadership |
Rebecca Vanstone | Director Of People & Operations | Leadership |
Kevin Berg, CPA, CA | Chief Financial Officer | Leadership |
Mike Gibbs | Co-founder & COO | Leadership |
Chris Hackett | Chief Commercial Officer | Leadership |
Richard Bosworth | Chief Technology Officer | Leadership |
Rosie Carr | Head of Health Coaching | Leadership |
Liz R. | Software Engineer | Team |
Andy Cumine | Senior Engineering Manager | Team |
James Watson | Customer Support Associate | Team |
Peta Campion | Health Coach Manager & Registered Dietitian | Team |
Nicky Hornzee | Digital Health Coach | Team |
Ana Arenillas | Senior Customer Support & Logistics Specialist | Team |
Cheyenne Law Zhi Yee | Operations Manager | Team |
Lucy Morris | Customer Support Manager | Team |
Deepa Mistry (Anutr) | Nutritionist and Senior Digital Health Coach | Team |
Daisy Estephane | Coaching Quality Specialist | Team |
20 more people are available in the full profile.
Complete people profiles for Second Nature
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Second Nature
4 dated milestones of Second Nature across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Second Nature is founded.
- Funding First funding round of $42K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $10.6M.
Competitors of Second Nature
Second Nature operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Noom, Lose It!, Trifecta Nutrition, Calibrate and Profile Plan, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| noom.com | 2008 | New York, United States | $623.85M | 793 | Provider of a digital platform for weight loss management and behavior change | |
| loseit.com | 2008 | Boston, United States | $5.5M | 50 | Mobile app to track diet and nutrition intake for weight loss management | |
| trifectanutrition.com | 2015 | Davis, United States | $21.29M | – | Provider of organic meal delivery services | |
| joincalibrate.com | 2019 | New York, United States | $127.6M | – | An online personalized weight loss program is offered by Calibrate. | |
| profileplan.com | 2010 | Sioux Falls, United States | – | – | Offers customized nutrition plans for effective weight loss management. | |
| beyondbmi.ie | 2021 | Dublin, Ireland | $1.65M | – | Applications and web-based solutions for weight loss management are provided. | |
| ketocycle.diet | 2018 | Vilnius, Lithuania | – | – | A mobile app delivering personalized diet plans for effective weight loss management. |
Detailed competitors of Second Nature
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Second Nature
The website of Second Nature (secondnature.io) receives about 266.4K visits a month and ranks #172,309 among all websites worldwide, #5,461 in Nutrition Diets and Fitness.
- Monthly visits266.4K
▲ 10.5% vs previous month
- Unique visitors118.8K
per month
- Global rank#172,309
among all websites
- Category rank#5,461
Health · Nutrition Diets and Fitness
- Bounce rate43%
- Pages per visit2.8
- Average visit44 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Second Nature. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
biolabshop.co.uk | biolabshop.co.uk | 100% | – | – | – |
| joinfound.com | 86% | 215.2K | #152,774 | View details | |
| weightlossresources.co.uk | 86% | 210.9K | #240,635 | View details | |
uksarms.com | uksarms.com | 86% | – | #377,860 | – |
best-weightloss-meds.com | best-weightloss-meds.com | 86% | – | #293,566 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Second Nature
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Second Nature
Complete news archive for Second Nature
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Second Nature
10 companies that operate in the same segment as Second Nature (Nutraceutical & Food-as-Medicine Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ayurvedic healthcare and nutritional products are provided by Kapiva. | 2016 | Bengaluru, Karnataka, India | USD 77.85 M | USD 27.35 M | 362 | |
Plant-based frozen meals are delivered via weekly subscriptions. | 2016 | London, England, United Kingdom | USD 69.9 M | USD 12.54 M | 146 | |
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | – | – | |
Nutritional supplements for multiple health ailments are developed. | 2005 | Mumbai, Maharashtra, India | USD 1.55 M | – | – | |
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 80.12 M | – | – | |
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M | – | – | |
Cellular health supplements for metabolic repair are developed and manufactured. | 2014 | New York, New York, United States | USD 66.1 M | – | – | |
Nutritional food and health supplements are provided by OZiva. | 2010 | Mumbai, Maharashtra, India | USD 17.32 M | USD 23.98 M | – | |
Low-carb products for weight loss are provided by Atkins. | 1960 | Denver, Colorado, United States | USD 15 M | – | – | |
Synbiotic supplements and fermented products for gut health are provided. | 2021 | Mumbai, Maharashtra, India | USD 20.02 M | USD 5.14 M | 88 |
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Frequently Asked Questions about Second Nature
Second Nature was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Second Nature is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Chris Edson is the current CEO of Second Nature. They have also founded this company.
Second Nature is a funded company, having raised a total of $14.27M across 4 funding rounds to date. The company's 1st funding round was a Seed of $42.4K, raised on Apr 2017.
Second Nature has 91 employees.
A comprehensive weight-loss solution is offered by Second Nature, focusing on digital health and habit change. Services are provided through personalized programmes, including medication-supported plans like Mounjaro and Wegovy. The company operates in the healthcare sector, partnering with the NHS and insurers like Vitality Health. Support is extended via an award-winning app, 1-to-1 dietitian consultations, and educational content on nutrition and habits. Over 250,000 patients have been assisted, establishing trust in the UK market.
Second Nature offers Weight-loss Programme, Mounjaro Weight-loss Programme, and Wegovy Weight-loss Programme.
Second Nature has 8 investors. Key investors include Seedcamp, Speedinvest, Bethnal Green Ventures, UNIQA Ventures, and Taavet Hinrikus.
The valuation of Second Nature is $39.4M as of Jan 2020.
Second Nature operates through Second Nature Healthy Habits Ltd.
The website of Second Nature receives about 266 thousand visits a month and ranks #172,309 among all websites worldwide.