About Lovechild
Lovechild is a Consumer company based in Mumbai (India) founded in 2019. Online platform selling cosmetics, makeup, and beauty products directly to buyers. It operates on a D2C model. The company has 90 employees. Its website lovechild.in draws about 141 thousand monthly visits. Its Indian entity House Of Masaba Lifestyle Private Limited reported revenue of ₹116 Cr. Lovechild offers products and services including Lush Creme Lipstick, 5-IN-1 BB Cream, Serum Skin Tint, and Mattifying Compact Powder. Its focus areas include Beauty and Personal Care, Skincare, Daily Essentials and Cosmetics. Its competitors include Mamaearth, MyGlamm and Minimalist; 3 of its 3 listed competitors have raised funding.
Company details
Lovechild Masaba operates as an e-commerce store for cosmetics and beauty items, including lipsticks and foundations, based in Mumbai, India. It facilitates direct online purchases with features like shade finders and product combos. The company offers delivery services and promotional deals, serving individual consumers interested in skincare and makeup solutions.
- Headquarters Mumbai, India
- Employees 90
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website lovechild.in
- Social X Facebook Instagram YouTube
- Legal Name House Of Masaba Lifestyle Private Limited
- Date of Incorporation 09 Sep, 2014
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹116 Cr
FY 2025 · +65% YoY
- Net Loss-₹35.97 Cr
FY 2025 · -31% margin
- EBITDA-₹6.34 Cr
FY 2025 · -5% margin
- Employee Count90
Associated legal entities of Lovechild
Lovechild operates through House Of Masaba Lifestyle Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| House Of Masaba Lifestyle Private Limited CIN U74110MH2014PTC257909 | Active | 09 Sep 2014 | Mumbai, Maharashtra | ₹116 Cr | 90 | 7 | View details |
Products & Services of Lovechild
Lovechild offers a comprehensive portfolio of products and services, including Lush Creme Lipstick, 5-IN-1 BB Cream, Serum Skin Tint, and Mattifying Compact Powder.
Satin finish lipstick providing color and hydration for lips.
Multi-benefit cream offering coverage and sun protection.
Tinted serum for lightweight coverage and skin enhancement.
Powder for oil control and a matte finish on skin.
Apps and channels of Lovechild
its YouTube channel LoveChild By Masaba has 19.8K subscribers and 30 videos.
Videos from Lovechild
The most watched videos on Lovechild's YouTube channel, LoveChild By Masaba (19.8K subscribers). Click a video to play it here.
More on LoveChild By Masaba.
Board of directors of House Of Masaba Lifestyle Private Limited (Lovechild)
House Of Masaba Lifestyle Private Limited is the primary company behind Lovechild. The board of House Of Masaba Lifestyle Private Limited currently have 7 directors; the longest-serving is Masaba Vivian Richards, appointed in 2017. 7 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Masaba Vivian Richards DIN 07773852 | Whole-time director | 24 Mar 2017 | 9 yrs 7 mo | House Of Masaba Lifestyle Private Limited |
| Jagdish Bajaj DIN 08498055 | Director | 26 May 2022 | 4 yrs 4 mo | House Of Masaba Lifestyle Private Limited |
| Ashish Dikshit DIN 01842066 | Director | 26 May 2022 | 4 yrs 4 mo | House Of Masaba Lifestyle Private Limited |
| Vivek Mehra DIN 00101328 | Director | 28 Jul 2022 | 4 yrs 2 mo | House Of Masaba Lifestyle Private Limited |
| Ullal Sooraj Bhat DIN 09803975 | Director | 12 Dec 2022 | 3 yrs 10 mo | House Of Masaba Lifestyle Private Limited |
| Yogesh Chaudhary DIN 01040036 | Director | 13 Jan 2026 | 9 mo | House Of Masaba Lifestyle Private Limited |
| Purnima Surendra Lamba DIN 11409611 | Director | 13 Jan 2026 | 9 mo | House Of Masaba Lifestyle Private Limited |
People of Lovechild
1 people are tracked at Lovechild (1 in leadership); the tracked headcount is 90.
| Name | Role | Group |
|---|---|---|
Masaba Gupta | Founder, Chief Design Officer | Leadership |
Complete people profiles for Lovechild
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Financials of Lovechild
Figures of House Of Masaba Lifestyle Private Limited, the primary company behind Lovechild, for FY 2025. Revenue was ₹116 Cr (+65% year on year). Net loss was -₹35.97 Cr (-31% margin). EBITDA was -₹6.34 Cr (-5% margin). Revenue has grown at a compounded annual rate of +58% over three years and +43% over five years.
- ₹116 CrRevenue · FY 2025 · +65% YoY
- -₹35.97 CrNet loss · -31% margin
- -₹6.34 CrEBITDA · -5% margin
- ₹1.25 CrPaid-up capital
- 90Employees (provident fund records)
- +58%Revenue CAGR, 3 years
- +43%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of House Of Masaba Lifestyle Private Limited are on its company page.
Detailed financial statements for Lovechild
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Competitors of Lovechild
Lovechild has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and Minimalist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns |
Detailed competitors of Lovechild
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Web traffic of Lovechild
The website of Lovechild (lovechild.in) receives about 140.8K visits a month.
- Monthly visits140.8K
▲ 33.4% vs previous month
Websites whose visitors overlap most with Lovechild. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| revlon.co.in | 100% | 27.8K | #759,509 | View details | |
| beromt.com | 94% | 3.1K | View details | ||
| rubysorganics.in | 90% | 83.3K | #342,381 | View details | |
| facescanada.com | 89% | 109.6K | #357,235 | View details | |
| oxyglowcosmetics.com | 84% | 29.5K | #1,532,187 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Lovechild
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Lovechild (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
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Related news about Lovechild
Complete news archive for Lovechild
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Frequently Asked Questions about Lovechild
Lovechild was founded in 2019.
Lovechild is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Lovechild has 90 employees.
The primary company behind Lovechild, House Of Masaba Lifestyle Private Limited, reported revenue of ₹116 Cr for FY 2025, up 65% year on year.
Lovechild Masaba operates as an e-commerce store for cosmetics and beauty items, including lipsticks and foundations, based in Mumbai, India. It facilitates direct online purchases with features like shade finders and product combos. The company offers delivery services and promotional deals, serving individual consumers interested in skincare and makeup solutions.
Lovechild's top competitors include MyGlamm, Mamaearth and Minimalist.
Lovechild offers Lush Creme Lipstick, 5-IN-1 BB Cream, Serum Skin Tint, and Mattifying Compact Powder.
Lovechild operates through House Of Masaba Lifestyle Private Limited.
The legal entities of Lovechild currently have 7 directors, including Ullal Sooraj Bhat, Masaba Vivian Richards, Jagdish Bajaj and others.
The website of Lovechild receives about 141 thousand visits a month.