About Ludo
Ludo is a company based in New York (United States) founded in 2021 by Annie Reardon and Renee Russo was acquired by Xsolla in May 2025. Ludo offers products and services including No-code Quest Builder, Advanced Analytics, Active Campaigns, Marketplace, and Data and Player CRM. Ludo operates in a competitive market with competitors including Bunchball, CataBoom, Captain Up, Gametize and Mimoo, among others.
- Headquarter New York, United States
- Founders Annie Reardon, Renee Russo
- SectorsTechnology
- Website tryludo.com
- Social LinkedIn
- Acquired by Xsolla (May 2025)
- Legal Name Glow Labs Co.
Products & Services of Ludo
Ludo offers a comprehensive portfolio of products and services, including No-code Quest Builder, Advanced Analytics, Active Campaigns, Marketplace, and Data and Player CRM.
Tool for creating daily quests to engage players and boost retention.
Platform for tracking player engagement and monetization metrics in real-time.
System for running social quests across platforms to enhance interactions.
Webshop for players to redeem rewards and build game loyalty.
Solution for managing player profiles and personalized programs.
Investors in Ludo
Ludo has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Xsolla.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Xsolla offers payment processing, fraud prevention, and tools for game developers globally. | 2006 | xsolla.com | Los Angeles, United States |
Investor details for Ludo
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People of Ludo
2 people are tracked at Ludo (2 in leadership).
| Name | Role | Group |
|---|---|---|
Annie Reardon | Co-Founder | Leadership |
Renee Russo | Co-Founder & Co-CEO | Leadership |
Complete people profiles for Ludo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Ludo
2 dated milestones of Ludo across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Ludo is founded.
- Exit Acquired by Xsolla.
Competitors of Ludo
Ludo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bunchball, CataBoom, Captain Up, Gametize and Mimoo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bunchball.com | 2005 | Redwood, United States | $12.5M | 32 | Enterprise gamification for employees, customers and partners | |
| cataboom.com | 2013 | Dallas, United States | – | 30 | A platform is provided for managing gamification-based loyalty programs. | |
| captainup.com | 2013 | Tel Aviv, Israel | – | – | Loyalty programs are managed for eCommerce and gaming platforms. | |
| gametize.com | 2009 | Singapore | $100,000 | – | Gamified learning management software | |
| mimoo.dev | 2019 | Sao Paulo, Brazil | – | – | Gamification is integrated into loyalty programs by Mimoo's platform. | |
| loyi.io | 2021 | Berlin, Germany | $462,919 | – | Loyalty platform offering Gen Z customer engagement for brands | |
| coretava.com | 2017 | San Francisco, United States | $1.55M | – | Customer engagement is enabled through gamification platforms and loyalty programs. | |
| herrwestermann.de | 2019 | Cologne, Germany | – | 306 | Gamification-based loyalty solutions are provided to reward sustainable behaviors. | |
| strivecloud.io | 2016 | Ghent, Belgium | $1.5M | 7 | Gamification platform is provided for customer loyalty and engagement solutions. | |
| playbasis.com | 2012 | Bangkok, Thailand | $2.62M | – | Offers gamification solutions for businesses and enterprises. |
Detailed competitors of Ludo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Ludo
10 companies that operate in the same segment as Ludo (Loyalty & Engagement Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cashback is provided on multi-category product purchases via mobile app. | 2012 | Denver, Colorado, United States | USD 97.58 M | USD 342.39 M | 886 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
AI-powered loyalty management software is offered for enterprises. | 2008 | Bengaluru, Karnataka, India | USD 239.1 M | USD 78.34 M | 571 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Card-linked marketing solutions are provided to banks and financial institutions. | 2008 | Atlanta, Georgia, United States | USD 178 M | USD 233.27 M | 454 | |
Cloud-based loyalty solutions for restaurants and stores are provided. | 2001 | Newton, Massachusetts, United States | USD 75 M | – | 234 | |
Promotion management and cashback solutions are provided to retailers. | 2016 | Washington, District Of Columbia, United States | USD 250 M | – | – | |
Digital gift cards are provided for enterprise incentive programs. | 2009 | Seattle, Washington, United States | USD 57.01 M | – | 267 | |
Online platform to create, run and manage promotional campaigns | 2015 | Berlin, Berlin, Germany | USD 138.4 M | – | 58 | |
Cloud-based CRM, loyalty, and conversational commerce solutions are delivered. | 2011 | Gurugram, Haryana, India | USD 15.31 M | USD 7.81 M | 264 |
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Frequently Asked Questions about Ludo
Ludo was founded in 2021.
Ludo is headquartered in New York, United States. It is registered at New York, New York, United States.
Renee Russo is the current CEO of Ludo. They have also founded this company.
Ludo was founded in 2021 in New York, United States, as a technology platform in the gamification and loyalty sector. An online version of the classic Ludo board game is provided, enabling businesses to implement loyalty programs that enhance customer retention through interactive engagement. Services focus on converting users into advocates, with operations centered in the U.S. market.
Ludo's top competitors include Bunchball, CataBoom and Captain Up.
Ludo offers No-code Quest Builder, Advanced Analytics, Active Campaigns, Marketplace, and Data and Player CRM.
Ludo has 1 investor. Key investors include Xsolla.
Ludo operates through Glow Labs Co..
Yes. Ludo was acquired by Xsolla in May 2025.