Ludo

New York, United States Founded: 2021 • Age: 5 yrs Acquired By Xsolla
Platform offering gamification loyalty solution
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About Ludo

Ludo is a company based in New York (United States) founded in 2021 by Annie Reardon and Renee Russo was acquired by Xsolla in May 2025.. Ludo offers products and services including No-code Quest Builder, Advanced Analytics, Active Campaigns, Marketplace, and Data and Player CRM. Ludo operates in a competitive market with competitors including Bunchball, CataBoom, Captain Up, Gametize and Mimoo, among others.

  • Headquarter New York, United States
  • Founders Annie Reardon, Renee Russo
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Glow Labs Co.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Xsolla

    (May 08, 2025)

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Products & Services of Ludo

Ludo offers a comprehensive portfolio of products and services, including No-code Quest Builder, Advanced Analytics, Active Campaigns, Marketplace, and Data and Player CRM. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Tool for creating daily quests to engage players and boost retention.

Platform for tracking player engagement and monetization metrics in real-time.

System for running social quests across platforms to enhance interactions.

Webshop for players to redeem rewards and build game loyalty.

Solution for managing player profiles and personalized programs.

Funding Insights of Ludo

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Ludo

Ludo has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Xsolla. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Xsolla offers payment processing, fraud prevention, and tools for game developers globally.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Ludo

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Ludo

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Ludo Comparisons

Employees
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Competitors of Ludo

Ludo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bunchball, CataBoom, Captain Up, Gametize and Mimoo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Enterprise gamification for employees, customers and partners
domain founded_year HQ Location
A platform is provided for managing gamification-based loyalty programs.
domain founded_year HQ Location
Loyalty programs are managed for eCommerce and gaming platforms.
domain founded_year HQ Location
Gamified learning management software
domain founded_year HQ Location
Gamification is integrated into loyalty programs by Mimoo's platform.
domain founded_year HQ Location
Loyalty platform offering Gen Z customer engagement for brands
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Ludo

Frequently Asked Questions about Ludo

When was Ludo founded?

Ludo was founded in 2021.

Where is Ludo located?

Ludo is headquartered in New York, United States. It is registered at New York, New York, United States.

Who is the current CEO of Ludo?

Renee Russo is the current CEO of Ludo. They have also founded this company.

What does Ludo do?

Ludo was founded in 2021 in New York, United States, as a technology platform in the gamification and loyalty sector. An online version of the classic Ludo board game is provided, enabling businesses to implement loyalty programs that enhance customer retention through interactive engagement. Services focus on converting users into advocates, with operations centered in the U.S. market.

Who are the top competitors of Ludo?

Ludo's top competitors include Bunchball, CataBoom and Captain Up.

What products or services does Ludo offer?

Ludo offers No-code Quest Builder, Advanced Analytics, Active Campaigns, Marketplace, and Data and Player CRM.

Who are Ludo's investors?

Ludo has 1 investor. Key investors include Xsolla.

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