About MacroFactor
MacroFactor is a company based in Raleigh (United States) founded in 2021 by Cory Davis. It operates as a SaaS, and D2C. MacroFactor offers products and services including MacroFactor App, AI Food Logger, and Nutrition Coach. MacroFactor operates in a competitive market with competitors including MyFitnessPal, Foodvisor, Nutrisense, DoingLAB and Simple, among others.
- Headquarter Raleigh, United States
- Founders Cory Davis
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HealthcareTechnology
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Products & Services of MacroFactor
MacroFactor offers a comprehensive portfolio of products and services, including MacroFactor App, AI Food Logger, and Nutrition Coach. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for macro tracking and personalized diet coaching with AI
Feature for quick photo-based food logging and accuracy
AI-driven coach for adapting macro plans to metabolism
Funding Insights of MacroFactor
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investments & Acquisitions by MacroFactor
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - MacroFactor
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Macrofactor Comparisons
Competitors of MacroFactor
MacroFactor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MyFitnessPal, Foodvisor, Nutrisense, DoingLAB and Simple, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
An application for tracking diet, calories, and fitness is provided.
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| domain | founded_year | HQ Location |
Calories are tracked via food photographs using a mobile app.
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| domain | founded_year | HQ Location |
Personalized nutrition plans are delivered via an online glucose-monitoring platform.
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| domain | founded_year | HQ Location |
AI-based apps for calorie tracking and nutrition recommendations are developed.
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| domain | founded_year | HQ Location |
Simple is recognized as a weight loss and health coaching app.
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| domain | founded_year | HQ Location |
An online app for diet and nutrition tracking is offered.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Macrofactor
Frequently Asked Questions about MacroFactor
When was MacroFactor founded?
MacroFactor was founded in 2021.
Where is MacroFactor located?
MacroFactor is headquartered in Raleigh, United States. It is registered at Raleigh, North Carolina, United States.
What does MacroFactor do?
MacroFactor is a mobile application that provides macro tracking and personalized diet coaching through AI algorithms adapting to users metabolism. It offers features like fast food logging, energy calculators, and evidence-based nutrition recommendations. The app includes articles, case studies, and tools for weight management, serving individuals seeking fitness goals based on scientific principles.
Who are the top competitors of MacroFactor?
MacroFactor's top competitors include MyFitnessPal, Nutrisense and Foodvisor.
What products or services does MacroFactor offer?
MacroFactor offers MacroFactor App, AI Food Logger, and Nutrition Coach.