About Made In Cookware
Made In Cookware is a Consumer company based in Austin (United States) founded in 2016. Internet-first brand of kitchenware products. Made In Cookware has raised $6.33 million across 3 funding rounds from investors including Brian Spaly, Grant Achatz and Nick Kokonas. Its website madeincookware.com draws about 2.4 million monthly visits. Made In Cookware offers products and services including Stainless Clad Frying Pan, Carbon Steel Griddle, and Knife Set. Its focus areas include Retail, Home Improvements, B2C Commerce and Kitchen Supplies. Its competitors include Great Jones, Caraway and Juicero; 3 of its 3 listed competitors have raised funding.
Company details
Made In Cookware was founded in 2016 in Austin, United States, as an internet-first brand in the kitchenware sector. Products including knives, lids, and other cookware items are designed with stainless steel and aluminum materials. Operations focus on direct-to-consumer sales while also supplying restaurant chains, with distribution handled primarily through the companys domain, madeincookware.com.
- Total Equity Funding$6.33M (USD)
in 3 rounds
- Latest Funding Round$5M (USD), Seed
Apr 2019
- InvestorsLabora
& 14 more
Products & Services of Made In Cookware
Made In Cookware offers a comprehensive portfolio of products and services, including Stainless Clad Frying Pan, Carbon Steel Griddle, and Knife Set.
Durable pan for frying and sauteing in home kitchens.
Griddle for even heat control on stovetop or grill.
Set of knives for precise cutting and preparation.
Apps and channels of Made In Cookware
its YouTube channel Made In® has 75.5K subscribers and 30 videos.
Videos from Made In Cookware
The most watched videos on Made In Cookware's YouTube channel, Made In® (75.5K subscribers). Click a video to play it here.
More on Made In®.
Funding Insights of Made In Cookware
Made In Cookware has successfully raised a total of $6.33M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $5 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.33M
- Total Rounds 3
- Last Round Seed — $5M
- First Round $1.33M
(Oct 2017)
- Investors Count 15
All 3 funding rounds of Made In Cookware with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $5M | Seed | – | Brian Spaly, Ezra Galston | |
| Aug 2018 | Seed | – | Fabulous Brands, Finn Capital Partners | ||
| Oct 2017 | $1.33M | Seed | – | KarpReilly | – |
15 investors in total: 8 institutional and 7 angel.
Investors in Made In Cookware
Made In Cookware has secured backing from 15 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Brian Spaly, Grant Achatz and Nick Kokonas.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Labora is engaged in investments and distribution businesses. | 1951 | labora.com | Dallas, USA | |
Early-stage investments are directed toward consumer brands by this fund. | startingline.vc | Chicago, United States | ||
Early-stage startups across sectors are invested in by Hammerstone Capital. | hammerstonecapital.com | Arlington, United States | ||
Fabulous Brands is focused on private equity investments in luxury brands. | fabulousbrands.com | |||
Early-stage investments are made in consumer brand startups. | finncapitalpartners.com | |||
Early-stage venture capital investments are made in US tech sectors. | socialstarts.com | San Francisco, United States | ||
Private equity investments are provided by KarpReilly for growth companies. | karpreilly.com | Greenwich, United States | ||
Operates restaurants, offers cooking classes, and sells products in Seattle area. | 1996 | tomdouglas.com | Seattle, United States | |
BS Brian Spaly | Co-founder of Bonobos and Trunk Club, active angel investor in consumer brands. | unknown_a0213517109c49f29 | ||
GA Grant Achatz | unknown_bc02134c8d2141a4a |
Investor details for Made In Cookware
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Made In Cookware
34 people are tracked at Made In Cookware (17 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
Bradford Malt | CEO & co-Founder | Leadership |
Jake Kalick | President & co-Founder | Leadership |
Mike Carmody | Vice President, Performance Marketing | Leadership |
Annie Haun | Director, Product And Merchandising | Leadership |
Kara Strasser | Senior Director of Supply Chain | Leadership |
Jenna Seco | Associate Director, Hospitality Sales | Leadership |
Katie Nelson | Planning Director | Leadership |
Lindsay Jackson | CMO | Leadership |
Katrina Montgomery | Head Of Public Relations | Leadership |
Janai Martinez | Senior Director, Commercial Sales & Partnerships | Leadership |
Jimmy Du | Vp, Finance & Strategy | Leadership |
Lenin Bala | Senior Director of Marketing Analytics | Leadership |
Paige DeLeon, SHRM-CP | Head of People | Leadership |
Scott Shackleton, PMP | VP, Product & Sourcing | Leadership |
Kyle Koenig | Associate Director | Wholesale | Leadership |
Krista Sherman | Associate Director, Product | Leadership |
Jeff O'Neal | Director Of Brand Design | Leadership |
Gianluca Keeler | Independent Hospitality Lead | Team |
Dan O'Reilly | Controller | Team |
Timothy Singleton | Service Operations Manager | Team |
14 more people are available in the full profile.
Complete people profiles for Made In Cookware
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Made In Cookware
3 dated milestones of Made In Cookware across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Made In Cookware is founded.
- Funding First funding round of $1.3M.
- Funding Latest funding round, Seed, of $5.0M.
Competitors of Made In Cookware
Made In Cookware has 3 listed competitors in our database, 3 of them funded. They include Great Jones, Caraway and Juicero.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| greatjonesgoods.com | 2018 | New York, United States | $5.1M | Private label kitchenware products are offered by Great Jones. | ||
| carawayhome.com | 2017 | New York, United States | $40.3M | Non-toxic cooking utensils are provided by an internet-first brand. | ||
| juicero.com | 2013 | San Francisco, United States | $90.5M | Delivers IoT-enabled kitchen juicers for efficient home juicing. |
Detailed competitors of Made In Cookware
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Made In Cookware
The website of Made In Cookware (madeincookware.com) receives about 2.4M visits a month and ranks #23,550 among all websites worldwide, #665 in Groceries.
- Monthly visits2.4M
▼ 16.9% vs previous month
- Unique visitors1.2M
per month
- Global rank#23,550
among all websites
- Category rank#665
Food and Drink · Groceries
- Bounce rate54%
- Pages per visit2.4
- Average visit4 min 10 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Made In Cookware. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| hexclad.com | 100% | 1.9M | #15,483 | View details | |
| carawayhome.com | 91% | 1.3M | #21,082 | View details | |
| wholefoodsmarket.com | 80% | #6,218 | View details | ||
greenpan.us | greenpan.us | 75% | #67,952 | – | |
| zwilling.com | 74% | 2.8M | #13,534 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Made In Cookware
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Top companies in Home & Living Products
3 companies that operate in the same segment as Made In Cookware (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Related news about Made In Cookware
Complete news archive for Made In Cookware
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Frequently Asked Questions about Made In Cookware
Made In Cookware was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Made In Cookware is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Made In Cookware is a funded company, having raised a total of $6.33M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.33M, raised on Oct 2017.
Made In Cookware was founded in 2016 in Austin, United States, as an internet-first brand in the kitchenware sector. Products including knives, lids, and other cookware items are designed with stainless steel and aluminum materials. Operations focus on direct-to-consumer sales while also supplying restaurant chains, with distribution handled primarily through the companys domain, madeincookware.com.
Made In Cookware's top competitors include Caraway, Great Jones and Juicero.
Made In Cookware offers Stainless Clad Frying Pan, Carbon Steel Griddle, and Knife Set.
Made In Cookware has 15 investors. Key investors include Brian Spaly, Grant Achatz, Nick Kokonas, Labora, and Tom Douglas.
The website of Made In Cookware receives about 2.4 million visits a month and ranks #23,550 among all websites worldwide.