About MadPow
MadPow is a Business Services company based in Portsmouth (United States) founded in 2000 by Amy Heymans, and was acquired by Tech Mahindra in July 2019. Marketing and application development services are provided. It operates in the Business Services and Technology sectors. MadPow has completed 1 acquisition, including Hotseat. Its chief executive, as recorded, is Amy Heymans. Its focus areas include IT Services, Application Development, Horizontal and Marketing Services. Its competitors include Townsquare Media, Prophet and Tinuiti; 3 of its 3 listed competitors have raised funding.
Company details
MadPow was founded in 2000 and is based in Portsmouth, United States. Services in marketing and application development are offered to clients. Operations center on digital solutions for various sectors, including web and mobile applications. The company is led by founder and CEO Amy Heymans. Focus remains on practical implementation of marketing strategies and software development projects across the region.
- Headquarters Portsmouth, United States
- Founders Amy Heymans
- Stage Acquired
- SectorsBusiness ServicesTechnology
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website madpow.com
- Social LinkedIn X Facebook
- Acquired by Tech Mahindra (Jul 2019)
- Latest Funding Round$225K (USD), Grant
Aug 2014
- InvestorsTech Mahindra
& 1 more
- Investments & Acquisitions
- Acquired byTech Mahindra
(Jul 2019)
Funding Insights of MadPow
- Total Rounds 1
- Last Round Grant β $224,999
- First Round $224,999
(Aug 2014)
- Investors Count 1
All 1 funding rounds of MadPow with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2014 | $224,999 | Grant | β | β |
2 investors in total: 2 institutional.
Investors in MadPow
MadPow has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Tech Mahindra and HHS.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Public health and human services are overseen by HHS. | 1953 | hhs.gov | ||
Provider of data analytics, cloud management, and business process outsourcing services | 1986 | techmahindra.com | Pune, India |
Investor details for MadPow
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of MadPow
1 people are tracked at MadPow (1 in leadership).
| Name | Role | Group |
|---|---|---|
Amy Heymans | Founder & CEO | Leadership |
Complete people profiles for MadPow
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by MadPow
MadPow has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Hotseat.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
HR management services are delivered via a dedicated application platform. | gethotseatapp.com | Portsmouth, United States | 2012 | Mar 2016 | β’β’β’β’ |
Complete acquisition details for MadPow
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
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- Exports
Verified entity values are shown only after access is granted.
Timeline of MadPow
4 dated milestones of MadPow across 19 years, from founding to its latest funding, stage changes and deals.
- Founded MadPow is founded.
- Funding First funding round of $225K.
- Acquisition Acquires Hotseat.
- Exit Acquired by Tech Mahindra.
Competitors of MadPow
MadPow has 3 listed competitors in our database, 3 of them funded. They include Townsquare Media, Prophet and Tinuiti.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| prophet.com | 1992 | San Francisco, United States | $94.33M | Brand and marketing consulting solutions provider | ||
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. |
Detailed competitors of MadPow
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of MadPow
Websites that share an audience with MadPow (madpow.com).
Websites whose visitors overlap most with MadPow. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| adaptivepath.com | 100% | View details | |||
sapient.com | sapient.com | 56% | #440,359 | β | |
timkadlec.com | timkadlec.com | 35% | #10,008,830 | β | |
nicolasgallagher.com | nicolasgallagher.com | 34% | #2,434,830 | β | |
| zipcar.com | 24% | 998.6K | #45,894 | View details |
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as MadPow (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Madpow
Complete news archive for MadPow
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Frequently Asked Questions about MadPow
MadPow was founded in 2000 and raised its 1st funding round 14 years after it was founded.
MadPow is headquartered in Portsmouth, United States. It is registered at Portsmouth, Virginia, United States.
Amy Heymans is the CEO of MadPow, as recorded in our data. They have also founded this company.
MadPow was founded in 2000 and is based in Portsmouth, United States. Services in marketing and application development are offered to clients. Operations center on digital solutions for various sectors, including web and mobile applications. The company is led by founder and CEO Amy Heymans. Focus remains on practical implementation of marketing strategies and software development projects across the region.
MadPow's top competitors include Townsquare Media, Tinuiti and Prophet.
MadPow has made 1 acquisition, including Hotseat.
MadPow has 2 investors. Key investors include Tech Mahindra, and HHS.
Yes. MadPow was acquired by Tech Mahindra in July 2019.

