About Mads
Mads is a company based in Amsterdam (Netherlands) founded in 2006. Mads has raised $1.16 million across 1 funding round from investors including OTM Investments and henQ vc. Mads offers products and services including Advertising Campaigns and Marketing Strategies. Mads operates in a competitive market with competitors including Smaato, Mobile Posse, Start.io, Chocolate and Marfeel, among others.
- Total Equity Funding$1.16M (USD)
in 1 rounds
- Latest Funding Round$1.16M (USD), Series B
Nov 2011
- InvestorsOTM Investments
& 1 more
Products & Services of Mads
Mads offers a comprehensive portfolio of products and services, including Advertising Campaigns and Marketing Strategies.
Develops creative ads to engage audiences and enhance brand visibility
Provides data-driven plans to improve business competitiveness
Funding Insights of Mads
Mads has successfully raised a total of $1.16M through 1 strategic funding round. The most recent funding activity was a Series B round of $1.16 million completed in November 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.16M
- Total Rounds 1
- Last Round Series B — $1.16M
- First Round $1.16M
(Nov 2011)
- Investors Count 2
All 1 funding rounds of Mads with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2011 | $1.16M | Series B | – | OTM Investments, henQ | – |
2 investors in total: 2 institutional.
Investors in Mads
Mads has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include OTM Investments and henQ vc.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | otminvestments.com | - | |
Venture capital funding is provided to B2B software startups. | – | henq.vc | - |
Investor details for Mads
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Mads
2 dated milestones of Mads across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Mads is founded.
- Funding First funding round of $1.2M.
Competitors of Mads
Mads operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Smaato, Mobile Posse, Start.io, Chocolate and Marfeel, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| smaato.com | 2005 | San Francisco, United States | $40M | – | Mobile RTB ad exchange and SSP are provided for publishers. | |
| mobileposse.com | 2005 | Mclean, United States | $26.51M | 19 | App monetization is enabled via home and lock screen messaging. | |
| start.io | 2010 | New York, United States | $4.3M | – | Platform offering software for mobile marketing | |
| chocolateplatform.com | 2007 | Fremont, United States | $3.4M | – | Video SSP software is provided for programmatic advertising platforms. | |
| marfeel.com | 2011 | Barcelona, Spain | $5.5M | – | RTB-enabled supply-side platform for mobile web optimization is offered. | |
| fusepowered.com | 2010 | Toronto, Canada | $8.4M | – | Mobile app publishing and ad mediation platforms are provided. | |
| ad-maker.net | 2009 | Tokyo, Japan | $1.72M | – | Mobile ad optimization is provided via SDK for app developers. | |
| aerserv.com | 2012 | Los Angeles, United States | – | 75 | Mobile ad-serving and mediation platform for publishers is operated. | |
| pubnative.net | 2014 | Berlin, Germany | – | 51 | Native mobile advertising is enabled through an API-based supply-side platform. |
Detailed competitors of Mads
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Mads
The website of Mads (mads.com) receives about 1K visits a month and ranks #14,011,289 among all websites worldwide, #1,447 in Advertising Networks.
- Monthly visits1K
▼ 4.3% vs previous month
- Global rank#14,011,289
among all websites
- Category rank#1,447
Computers Electronics and Technology · Advertising Networks
- Bounce rate35%
- Pages per visit1.0
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Mads. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| epom.com | 100% | 62.3K | #654,536 | View details | |
| mojiva.com | 82% | – | – | View details | |
| mopub.com | 71% | – | – | View details | |
| telliant.com | 56% | – | #2,172,470 | View details | |
m.google.com | m.google.com | 54% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 14 similar websites and full traffic analytics for Mads
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 14 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to Mads
10 companies that operate in the same segment as Mads (Mobile Advertising), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 1,074 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.29 B | – | – | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – | |
Cloud-based software for mobile marketing analytics is provided. | 2012 | Berlin, Berlin, Germany | USD 256.1 M | – | – | |
Cloud-based mobile advertising data management platform is provided. | 2014 | London, England, United Kingdom | USD 116.39 M | USD 182.71 M | – | |
Mobile apps are promoted and monetized via in-app video trailers. | 2011 | San Francisco, California, United States | USD 25.62 M | – | – | |
Game publishing solutions are provided by Supersonic for developers. | 2009 | Tel Aviv, Israel | USD 23.2 M | – | – | |
Customer data is collected and connected via API-based platform. | 2012 | New York, New York, United States | USD 266.6 M | – | 151 |
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Frequently Asked Questions about Mads
Mads was founded in 2006 and raised its 1st funding round 5 years after it was founded.
Mads is headquartered in Amsterdam, Netherlands.
Mads is a funded company, having raised a total of $1.16M across 1 funding round to date. The company's 1st funding round was a Series B of $1.16M, raised on Nov 2011.
Mads was established in 2006 in Amsterdam, Netherlands, within the ad technology sector. A unified cloud-based Supply Side Platform is operated to support publishers in monetizing digital inventory. Automation of ad campaigns is facilitated through integrated tools. Services encompass optimization and reporting for direct-sold campaigns, configuration of real-time bidding from demand-side platforms, and user profiling and segmentation across devices.
Mads's top competitors include Start.io, Smaato and Mobile Posse.
Mads offers Advertising Campaigns and Marketing Strategies.
Mads has 2 investors. Key investors include OTM Investments, and henQ vc.