About Market Wagon
Market Wagon is a Retail company based in Indianapolis (United States) founded in 2016 by Daniel Brunner and Nick Carter. Groceries from farmers are offered through an online marketplace. It operates on a Two-Sided Marketplace model. Market Wagon has raised $14.71 million across 6 funding rounds from investors including Impact Engine, Tapas Capital and Village Global. Market Wagon has completed 2 acquisitions, including FarmersMarket and Find Your Farmer. Its chief executive, as recorded, is Nick Carter. Its website marketwagon.com draws about 99 thousand monthly visits. Market Wagon offers products and services including Online Farmers Market. Its focus areas include E-Commerce and Online Food Delivery. Its legal entity is Market Wagon, Inc. Its competitors include Instacart, DoorDash and Postmates; 3 of its 3 listed competitors have raised funding.
Company details
Market Wagon is operated as an online platform connecting local farmers and artisans with consumers across the United States. Delivery networks and fulfillment hubs are managed to ensure fresh produce and goods are brought directly to over 45,000 doorsteps. Support is provided to more than 2,500 food producers to thrive in local and regional markets. Solutions are offered for one-time purchases and subscription-based orders, enhancing accessibility to unique, locally sourced products.
- Headquarters Indianapolis, United States
- Founders Daniel Brunner, Nick Carter
- SectorsRetail
- Website marketwagon.com
- Social LinkedIn X
- Legal Name Market Wagon, Inc.
- Total Equity Funding$14.71M (USD)
in 6 rounds
- Latest Funding Round$2.84M (USD), Series A
Sep 2023
- InvestorsImpact Engine
& 5 more
- Investments & AcquisitionsFarmersMarket
& 1 more
Products & Services of Market Wagon
Market Wagon offers a comprehensive portfolio of products and services, including Online Farmers Market.
Local food is delivered from farmers to doorsteps.
Funding Insights of Market Wagon
Market Wagon has successfully raised a total of $14.71M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $2.84 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $14.71M
- Total Rounds 6
- Last Round Series A — $2.84M
- First Round $1M
(Jul 2020)
- Investors Count 6
All 6 funding rounds of Market Wagon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | $2.84M | Series A | – | – | – |
| Aug 2022 | $1.21M | Series A | – | – | – |
| May 2021 | $5M | Series A | – | Hyde Park Venture Partners | |
| Mar 2021 | Series A | – | Impact Engine | – | |
| Nov 2020 | $4.66M | Series A | – | – | – |
| Jul 2020 | $1M | Seed | – | Tapas Capital |
6 investors in total: 6 institutional.
Investors in Market Wagon
Market Wagon has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Impact Engine, Tapas Capital and Village Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is provided to economic, sustainability, and health sectors. | theimpactengine.com | Chicago, United States | ||
Tapas Capital is engaged in venture capital investment management. | tapas.capital | |||
Early-stage venture capital investing, network building, and founder support services. | villageglobal.vc | |||
Early-stage venture capital investments are made in innovative startups. | 2014 | newstack.com | Chicago, United States | |
Early-stage venture capital is invested in Midwest technology startups. | hydeparkvp.com | Chicago, United States | ||
Early-stage startups are funded through venture capital investments. | hpa.vc | Chicago, United States |
Investor details for Market Wagon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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People of Market Wagon
4 people are tracked at Market Wagon (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Daniel Brunner | Co-Founder & COO | Leadership |
Nick Carter | Co-Founder & CEO | Leadership |
Mehran Einakchi | VP Of Software Engineering | Leadership |
Karen Himes | Market Coordinator | Team |
Complete people profiles for Market Wagon
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Investments & Acquisitions by Market Wagon
Market Wagon has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include FarmersMarket and Find Your Farmer.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Fruits and vegetables are traded via an online marketplace platform. | find-your-farmer.com | St. Louis, United States | 2020 | Jan 2024 | •••• | |
Online farmer marketplace | farmersmarket.com | Indianapolis, United States | 2011 | May 2017 | •••• |
Complete acquisition details for Market Wagon
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Timeline of Market Wagon
5 dated milestones of Market Wagon across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Market Wagon is founded.
- Acquisition Acquires FarmersMarket.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $2.8M.
- Acquisition Acquires Find Your Farmer.
Competitors of Market Wagon
Market Wagon has 3 listed competitors in our database, 3 of them funded. They include Instacart, DoorDash and Postmates.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| instacart.com | 2012 | San Francisco, United States | $2.93B | 3,380 | Online marketplace platform offering multi-category grocery products | |
| doordash.com | 2013 | San Francisco, United States | $2.5B | 23,700 | Food and grocery deliveries are facilitated through an app-based platform. | |
| postmates.com | 2011 | San Francisco, United States | $902.75M | 1,317 | Online platform providing on-demand hyperlocal delivery services |
Detailed competitors of Market Wagon
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- Full competitor set
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Web traffic of Market Wagon
The website of Market Wagon (marketwagon.com) receives about 99.2K visits a month.
- Monthly visits99.2K
▲ 22.5% vs previous month
Websites whose visitors overlap most with Market Wagon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mayfielddairy.com | 100% | 680.7K | #1,680,931 | View details | |
| kyproud.com | 100% | 2.2K | #7,293,220 | View details | |
| fullharvest.com | 100% | 4.9K | #3,957,788 | View details | |
steaksandgame.com | steaksandgame.com | 98% | #1,465,950 | – | |
| watsonfarmsbeef.com | 83% | 10.8K | #1,254,578 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Market Wagon
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- 21 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Food & Grocery Retail
3 companies that operate in the same segment as Market Wagon (Food & Grocery Retail) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | |||
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 |
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Related news about Market Wagon
Complete news archive for Market Wagon
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Frequently Asked Questions about Market Wagon
Market Wagon was founded in 2016 and raised its 1st funding round 4 years after it was founded.
Market Wagon is headquartered in Indianapolis, United States. It is registered at Indianapolis, Indiana, United States.
Nick Carter is the CEO of Market Wagon, as recorded in our data. They have also founded this company.
Market Wagon is a funded company, having raised a total of $14.71M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Jul 2020.
Market Wagon is operated as an online platform connecting local farmers and artisans with consumers across the United States. Delivery networks and fulfillment hubs are managed to ensure fresh produce and goods are brought directly to over 45,000 doorsteps. Support is provided to more than 2,500 food producers to thrive in local and regional markets. Solutions are offered for one-time purchases and subscription-based orders, enhancing accessibility to unique, locally sourced products.
Market Wagon offers Online Farmers Market.
Market Wagon has made 2 acquisitions, including FarmersMarket, and Find Your Farmer.
Market Wagon has 6 investors. Key investors include Impact Engine, Tapas Capital, Village Global, New Stack Ventures, and Hyde Park Venture Partners.
Market Wagon operates through Market Wagon, Inc..