Marketron

Hailey, United States Founded: 1969 • Age: 57 yrs Acquired By Imagine Communications
Media software and services for broadcast industry are offered.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 9 Brand Intelligence

About Marketron

Marketron is a company based in Hailey (United States) founded in 1969 was acquired by Imagine Communications in January 2024. Marketron has completed 3 acquisitions, including Emmis Interactive, RadioTraffic.com and mSnap. Marketron offers products and services including Marketron NXT, PayNow, and Marketron Traffic. Marketron operates in a competitive market with competitors including Reveal Mobile, BuyerLink, Phun, Yillio and SmartReach, among others.

  • Headquarter Hailey, United States
  • Sectors
    Technology
    Media & Entertainment
  • Email
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  • Phone
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  • Website
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  • Legal Name Marketron Broadcast Solutions, Llc
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
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Products & Services of Marketron

Marketron offers a comprehensive portfolio of products and services, including Marketron NXT, PayNow, and Marketron Traffic.

Product name locked
Category locked
Primary

Platform for managing digital sales and advertising campaigns.

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System for efficient payment processing and accounts receivable.

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Software for automating broadcast inventory and billing.

People of Marketron

Headcount 50-200
Employee Profiles 27
Employee Profiles
People
Mallory L. Bouslog
Senior Account Executive
People
Alecia Shuler
Data & Business Systems Analyst/director Of Sales Operations
People
Bill Homan
Software Engineering Manager
People
Jessica Cool
Sales Engineering Manager

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Funding Insights of Marketron

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Detailed funding history for Marketron

Round names, dates, amounts, investors, and valuation history require an active premium plan.

  • Round names and dates
  • Funding amounts
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Verified entity values are shown only after access is granted.

Investors in Marketron

Marketron has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Imagine Communications and Diversis Capital.

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Venture Fund
Investor Description Founded Year Domain Location
Investments in tech startups are made by Diversis Capital.
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Digital video processing and edge multiplexing solutions are provided.
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Investor details for Marketron

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Marketron

Marketron has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Emmis Interactive, RadioTraffic.com and mSnap.

Investments
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Investment portfolio details for Marketron

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  • Portfolio identities
  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
Hardwood flooring topics are explored through dedicated blogs.
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Mobile campaigns are delivered via SMS for media audience growth.
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Cloud-based traffic and billing software is offered for radio broadcasting.
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Complete acquisition details for Marketron

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  • Acquired stakes
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  • Domains and locations

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Financial Statements - Marketron

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Detailed financials for Marketron

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  • Profit trends
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Marketron Comparisons

Marketron Primary company
Description
Media software and services for broadcast industry are offer...
Location
Hailey, United States
Founded Year
1969
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Marketron

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Competitors of Marketron

Marketron operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reveal Mobile, BuyerLink, Phun, Yillio and SmartReach, among others.

Company Name Domain Founded year HQ Location Description
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Location-based audience segments are created and targeted for mobile users.
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Performance marketing platform connecting businesses with targeted consumers via auctions.
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Provides cloud-based proximity marketing and loyalty solutions for businesses.
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Provider of location based advertising platform
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AI-powered email automation for personalized campaigns is provided.
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Detailed competitors of Marketron

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Latest news on Marketron

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Complete news archive for Marketron

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Frequently Asked Questions about Marketron

Marketron was founded in 1969.

Marketron is headquartered in Hailey, United States. It is registered at Hailey, Idaho, United States.

Pete DAcosta is the current CEO of Marketron.

Founded in 1969 and headquartered in Hailey, United States, operations focus on the media and broadcast sector. Radio management solutions are delivered under brands such as Marketron Traffic, Visual Traffic, and DeltaFlex, while TV sales tools are provided via TvSCAN and REP-PAK. Over 7,000 media organizations have been served, including clients like Bell Media, ESPN Radio, Sinclair Broadcast Group, and Adams Radio Group.

Marketron's top competitors include Reveal Mobile, SmartReach and Yillio.

Marketron offers Marketron NXT, PayNow, and Marketron Traffic.

Marketron has made 3 acquisitions, including Emmis Interactive, RadioTraffic.com, and mSnap.

Marketron has 2 investors. Key investors include Imagine Communications, and Diversis Capital.

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