About Marketron
Marketron is a company based in Hailey (United States) founded in 1969 was acquired by Imagine Communications in January 2024.. Marketron has completed 3 acquisitions, including Emmis Interactive, RadioTraffic.com and mSnap. Marketron offers products and services including Marketron NXT, PayNow, and Marketron Traffic. Marketron operates in a competitive market with competitors including Reveal Mobile, BuyerLink, Phun, Yillio and SmartReach, among others.
- Headquarter Hailey, United States
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Sectors
TechnologyMedia & Entertainment
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Email
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Phone
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Website
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Social
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- Legal Name Marketron Broadcast Solutions, Llc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Imagine Communications
& 1 more
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Employee Count
Employee Count
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Investments & Acquisitions
Emmis Interactive
& 2 more
- Acquired by
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Products & Services of Marketron
Marketron offers a comprehensive portfolio of products and services, including Marketron NXT, PayNow, and Marketron Traffic. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for managing digital sales and advertising campaigns.
System for efficient payment processing and accounts receivable.
Software for automating broadcast inventory and billing.
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Funding Insights of Marketron
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Marketron
Marketron has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Imagine Communications and Diversis Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments in tech startups are made by Diversis Capital.
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Digital video processing and edge multiplexing solutions are provided.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Marketron
Marketron has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Emmis Interactive, RadioTraffic.com and mSnap. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Hardwood flooring topics are explored through dedicated blogs.
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2018 | ||||
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Mobile campaigns are delivered via SMS for media audience growth.
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2005 | ||||
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Cloud-based traffic and billing software is offered for radio broadcasting.
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2004 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Marketron
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Marketron Comparisons
Competitors of Marketron
Marketron operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Reveal Mobile, BuyerLink, Phun, Yillio and SmartReach, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Location-based audience segments are created and targeted for mobile users.
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Performance marketing platform connecting businesses with targeted consumers via auctions.
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Provides cloud-based proximity marketing and loyalty solutions for businesses.
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Provider of location based advertising platform
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| domain | founded_year | HQ Location |
AI-powered email automation for personalized campaigns is provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Marketron
Frequently Asked Questions about Marketron
When was Marketron founded?
Marketron was founded in 1969.
Where is Marketron located?
Marketron is headquartered in Hailey, United States. It is registered at Hailey, Idaho, United States.
Who is the current CEO of Marketron?
Pete DAcosta is the current CEO of Marketron.
What does Marketron do?
Founded in 1969 and headquartered in Hailey, United States, operations focus on the media and broadcast sector. Radio management solutions are delivered under brands such as Marketron Traffic, Visual Traffic, and DeltaFlex, while TV sales tools are provided via TvSCAN and REP-PAK. Over 7,000 media organizations have been served, including clients like Bell Media, ESPN Radio, Sinclair Broadcast Group, and Adams Radio Group.
Who are the top competitors of Marketron?
Marketron's top competitors include Reveal Mobile, SmartReach and Yillio.
What products or services does Marketron offer?
Marketron offers Marketron NXT, PayNow, and Marketron Traffic.
How many acquisitions has Marketron made?
Marketron has made 3 acquisitions, including Emmis Interactive, RadioTraffic.com, and mSnap.
Who are Marketron's investors?
Marketron has 2 investors. Key investors include Imagine Communications, and Diversis Capital.
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