Markwins Beauty Brands

California City, United States Founded: 1984 • Age: 42 yrs
Manufactures and distributes beauty brands like makeup and skincare worldwide.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees 174 Tracked headcount
Investors - Known backers
Products 5 Services tracked
Competitors 11 Brand Intelligence

About Markwins Beauty Brands

Markwins Beauty Brands is a company based in California City (United States) founded in 1984 by Eric Chen. It operates as a B2C and D2C. The company has 174 employees as of December 31, 2021. Markwins Beauty Brands has completed 4 acquisitions, including AM Cosmetics, LORAC and Lip Smacker. Markwins Beauty Brands offers products and services including wet n wild, Lip Smacker, Physicians Formula, LORAC, and Black Radiance. Markwins Beauty Brands operates in a competitive market with competitors including Procter & Gamble, Glossier, Colgate Palmolive, Douglas and L'Oréal, among others.

  • Headquarter California City, United States
  • Employees 174 as on 31 Dec, 2021
  • Founders Eric Chen
  • Sectors
    Consumer
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Markwins International Corp.
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
    Not available
  • Employee Count
    174

    as on Dec 31, 2021

  • Investments & Acquisitions
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Products & Services of Markwins Beauty Brands

Markwins Beauty Brands offers a comprehensive portfolio of products and services, including wet n wild, Lip Smacker, Physicians Formula, LORAC, and Black Radiance.

Product name locked
Category locked
Primary

Affordable makeup brand offering colorful and innovative beauty products.

Product name locked
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Flavored lip balms and cosmetics for everyday use and fun.

Product name locked
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Hypoallergenic cosmetics designed for sensitive skin types.

Product name locked
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High-performance makeup with soothing ingredients for all skin.

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Makeup tailored for darker complexions with quality coverage.

People of Markwins Beauty Brands

Headcount 1000-5000
Employee Profiles 28
Employee Profiles
People
Sarah Schneider
Chief Commercial Officer (cco)
People
Elaine Chen
Senior Vice President Marketing
People
Adriana Padilla Kuri
Vice President Marketing
People
Teresa Terrone
Brand Director Of International

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Funding Insights of Markwins Beauty Brands

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Detailed funding history for Markwins Beauty Brands

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Investments & Acquisitions by Markwins Beauty Brands

Markwins Beauty Brands has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AM Cosmetics, LORAC and Lip Smacker.

Investments
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Investment portfolio details for Markwins Beauty Brands

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Multi-category makeup products are offered online by LORAC.
Locked Locked 1995 Locked
Fragrances and beauty products are wholesaled to various markets.
Locked Locked 1977 Locked
Manufacturer and brand of skin care products
Locked Locked 1973 Locked
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Financial Statements - Markwins Beauty Brands

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Markwins Beauty Brands Comparisons

Markwins Beauty Brands Primary company
Description
Manufactures and distributes beauty brands like makeup and s...
Location
California City, United States
Founded Year
1984
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
174
As of 2021
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Peer comparison for Markwins Beauty Brands

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Competitors of Markwins Beauty Brands

Markwins Beauty Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Glossier, Colgate Palmolive, Douglas and L'Oréal, among others.

Company Name Domain Founded year HQ Location Description
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Provider of FMCG conglomerate products
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Multicategory beauty products are offered via an internet-first brand.
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Manufacturer of personal care, home care and pet nutrition products
Locked Locked Locked
Fragrances and beauty products are retailed by Douglas.
Locked Locked Locked
Internet first brand of skin & hair care, and makeup products for men and women
Locked Locked Locked
Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
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Detailed competitors of Markwins Beauty Brands

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Latest news on Markwins Beauty Brands

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Complete news archive for Markwins Beauty Brands

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Frequently Asked Questions about Markwins Beauty Brands

Markwins Beauty Brands was founded in 1984.

Markwins Beauty Brands is headquartered in California City, United States. It is registered at California City, California, United States.

Eric Chen is the current CEO of Markwins Beauty Brands. They have also founded this company.

As of Dec 31, 2021, the latest employee count at Markwins Beauty Brands is 174.

Markwins Beauty Brands is a leading indie beauty company that innovates and produces cosmetics, focusing on cruelty-free products and diversity. It operates through brands like wet n wild and Physicians Formula, offering affordable, high-quality makeup for various skin types. Headquartered in Los Angeles, it has global distribution in over 80 countries, partnering with vendors and nurturing employees for ethical practices. The company emphasizes product purity and accessibility to consumers.

Markwins Beauty Brands's top competitors include Procter & Gamble, Glossier and L'Oréal.

Markwins Beauty Brands offers wet n wild, Lip Smacker, Physicians Formula, LORAC, and Black Radiance.

Markwins Beauty Brands has made 4 acquisitions, including AM Cosmetics, LORAC, and Lip Smacker.

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