About Markwins Beauty Brands
Markwins Beauty Brands is a Consumer company based in California City (United States) founded in 1984 by Eric Chen. It manufactures and distributes beauty brands like makeup and skincare worldwide. It operates on a B2C and D2C model. The company has 174 employees. Markwins Beauty Brands has completed 4 acquisitions, including AM Cosmetics, LORAC and Lip Smacker. Its chief executive, as recorded, is Eric Chen. Markwins Beauty Brands offers products and services including wet n wild, Lip Smacker, Physicians Formula, LORAC, and Black Radiance. Its focus areas include Beauty and Personal Care, Skincare, Hypoallergenic Formulas and Cosmetics. Its legal entity is MARKWINS INTERNATIONAL CORP. Similar companies include Procter & Gamble, Glossier and Colgate Palmolive; 1 of its 3 listed similar companies has raised funding.
Company details
Markwins Beauty Brands is a leading indie beauty company that innovates and produces cosmetics, focusing on cruelty-free products and diversity. It operates through brands like wet n wild and Physicians Formula, offering affordable, high-quality makeup for various skin types. Headquartered in Los Angeles, it has global distribution in over 80 countries, partnering with vendors and nurturing employees for ethical practices. The company emphasizes product purity and accessibility to consumers.
- Headquarters California City, United States
- Employees 174
- Founders Eric Chen
- SectorsConsumer
- Phone•••• ••••
- Website markwinsbeauty.com
- Social LinkedIn Facebook Instagram
- Legal Name Markwins International Corp.
- Employee Count174
- Investments & AcquisitionsAM Cosmetics
& 3 more
Products & Services of Markwins Beauty Brands
Markwins Beauty Brands offers a comprehensive portfolio of products and services, including wet n wild, Lip Smacker, Physicians Formula, LORAC, and Black Radiance.
Affordable makeup brand offering colorful and innovative beauty products.
Flavored lip balms and cosmetics for everyday use and fun.
Hypoallergenic cosmetics designed for sensitive skin types.
High-performance makeup with soothing ingredients for all skin.
Makeup tailored for darker complexions with quality coverage.
People of Markwins Beauty Brands
29 people are tracked at Markwins Beauty Brands (14 in leadership, 15 in team); the tracked headcount is 174.
| Name | Role | Group |
|---|---|---|
Eric Chen | Founder, CEO | Leadership |
Sarah Schneider | Chief Commercial Officer (cco) | Leadership |
Elaine Chen | Senior Vice President Marketing | Leadership |
Adriana Padilla Kuri | Vice President Marketing | Leadership |
Teresa Terrone | Brand Director Of International | Leadership |
Melissa Lauren Paramo | Director Of Retail Marketing & DTC | Leadership |
Linda Chen | Chairman & CEO | Leadership |
Monica Tu | Director Of Product Development - Wet N Wild | Leadership |
Julie Hsu | SR VP Finance | Leadership |
Reema Kolo | Director Of Product Marketing | Leadership |
Mat Rashidi | Global Vice President Of R&d And Innovation | Leadership |
Alice Chen | CMO & Head Of Corporate Communications | Leadership |
Michelle McIntyre Hudy | Director Of Sales | Leadership |
Luis Morales | Director Of Sales - Canada | Leadership |
Misty Yap | Marketing Manager | Team |
Claire Dennis | Sr Brand Manager | Team |
Tina Bidgoli | Retail Marketing Coordinator | Wet N Wild Beauty | Team |
Ashleigh Yu | Senior Brand Manager | Team |
Regina Mendoza | Avp, Product Marketing | Team |
Lindsey Mikulance (Haddix) | SVP Commercial & Category Strategy | Team |
9 more people are available in the full profile.
Complete people profiles for Markwins Beauty Brands
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Investments & Acquisitions by Markwins Beauty Brands
Markwins Beauty Brands has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AM Cosmetics, LORAC and Lip Smacker.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category makeup products are offered online by LORAC. | lorac.com | Santa Clarita, United States | 1995 | Jun 2018 | •••• | |
Manufacturer and brand of skin care products | lipsmacker.com | Los Angeles, United States | 1973 | Feb 2015 | •••• | |
Manufacturer of high-speed digital test and measurement equipment | physiciansformula.com | Walnut, United States | 1937 | Sep 2012 | $75M | |
Fragrances and beauty products are wholesaled to various markets. | amcosmetics.com | Oakham, United Kingdom | 1977 | Apr 2003 | •••• |
Complete acquisition details for Markwins Beauty Brands
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Timeline of Markwins Beauty Brands
5 dated milestones of Markwins Beauty Brands across 34 years, from founding to its latest funding, stage changes and deals.
- Founded Markwins Beauty Brands is founded.
- Acquisition Acquires AM Cosmetics.
- Acquisition Acquires Physicians Formula.
- Acquisition Acquires Lip Smacker.
- Acquisition Acquires LORAC.
Similar companies to Markwins Beauty Brands
Markwins Beauty Brands has 3 listed similar companies in our database, 1 of them funded. They include Procter & Gamble, Glossier and Colgate Palmolive.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pg.com | 1837 | United States | 108,000 | Provider of FMCG conglomerate products | ||
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| colgatepalmolive.com | 1806 | New York, United States | 683 | Manufacturer of personal care, home care and pet nutrition products |
Detailed similar companies of Markwins Beauty Brands
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Web traffic of Markwins Beauty Brands
Websites that share an audience with Markwins Beauty Brands (markwinsbeauty.com).
Websites whose visitors overlap most with Markwins Beauty Brands. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| thirteenlune.com | 79% | 16.1K | #1,343,485 | View details |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Markwins Beauty Brands (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Markwins Beauty Brands
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Frequently Asked Questions about Markwins Beauty Brands
Markwins Beauty Brands was founded in 1984.
Markwins Beauty Brands is headquartered in California City, United States. It is registered at California City, California, United States.
Eric Chen is the CEO of Markwins Beauty Brands, as recorded in our data. They have also founded this company.
Markwins Beauty Brands has 174 employees.
Markwins Beauty Brands is a leading indie beauty company that innovates and produces cosmetics, focusing on cruelty-free products and diversity. It operates through brands like wet n wild and Physicians Formula, offering affordable, high-quality makeup for various skin types. Headquartered in Los Angeles, it has global distribution in over 80 countries, partnering with vendors and nurturing employees for ethical practices. The company emphasizes product purity and accessibility to consumers.
Markwins Beauty Brands's top competitors include Procter & Gamble, Glossier and Colgate Palmolive.
Markwins Beauty Brands offers wet n wild, Lip Smacker, Physicians Formula, LORAC, and Black Radiance.
Markwins Beauty Brands has made 4 acquisitions, including AM Cosmetics, LORAC, and Lip Smacker.
Markwins Beauty Brands operates through Markwins International Corp..