About Markwins Beauty Brands
Markwins Beauty Brands is a company based in California City (United States) founded in 1984 by Eric Chen. It operates as a B2C, and D2C. The company has 174 employees as of December 31, 2021. Markwins Beauty Brands has completed 4 acquisitions, including AM Cosmetics, LORAC and Lip Smacker. Markwins Beauty Brands offers products and services including wet n wild, Lip Smacker, Physicians Formula, LORAC, and Black Radiance. Markwins Beauty Brands operates in a competitive market with competitors including Procter & Gamble, Glossier, Colgate Palmolive, Douglas and L'Oréal, among others.
- Headquarter California City, United States
- Employees 174 as on 31 Dec, 2021
- Founders Eric Chen
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Sectors
Consumer
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Phone
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Website
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Social
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- Legal Name Markwins International Corp.
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
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Employee Count
174
as on Dec 31, 2021
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Investments & Acquisitions
AM Cosmetics
& 3 more
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Products & Services of Markwins Beauty Brands
Markwins Beauty Brands offers a comprehensive portfolio of products and services, including wet n wild, Lip Smacker, Physicians Formula, LORAC, and Black Radiance. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Affordable makeup brand offering colorful and innovative beauty products.
Flavored lip balms and cosmetics for everyday use and fun.
Hypoallergenic cosmetics designed for sensitive skin types.
High-performance makeup with soothing ingredients for all skin.
Makeup tailored for darker complexions with quality coverage.
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Funding Insights of Markwins Beauty Brands
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investments & Acquisitions by Markwins Beauty Brands
Markwins Beauty Brands has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include AM Cosmetics, LORAC and Lip Smacker. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Multi-category makeup products are offered online by LORAC.
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1995 | ||||
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Fragrances and beauty products are wholesaled to various markets.
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1977 | ||||
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Manufacturer and brand of skin care products
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1973 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Markwins Beauty Brands
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Markwins Beauty Brands Comparisons
Competitors of Markwins Beauty Brands
Markwins Beauty Brands operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Glossier, Colgate Palmolive, Douglas and L'Oréal, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Provider of FMCG conglomerate products
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| domain | founded_year | HQ Location |
Multicategory beauty products are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Manufacturer of personal care, home care and pet nutrition products
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| domain | founded_year | HQ Location |
Fragrances and beauty products are retailed by Douglas.
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| domain | founded_year | HQ Location |
Internet first brand of skin & hair care, and makeup products for men and women
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| domain | founded_year | HQ Location |
Luxury brand and manufacturer of beauty and personal care products and foundation focused on women-led development investments
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Markwins Beauty Brands
Frequently Asked Questions about Markwins Beauty Brands
When was Markwins Beauty Brands founded?
Markwins Beauty Brands was founded in 1984.
Where is Markwins Beauty Brands located?
Markwins Beauty Brands is headquartered in California City, United States. It is registered at California City, California, United States.
Who is the current CEO of Markwins Beauty Brands?
Eric Chen is the current CEO of Markwins Beauty Brands. They have also founded this company.
How many employees does Markwins Beauty Brands have?
As of Dec 31, 2021, the latest employee count at Markwins Beauty Brands is 174.
What does Markwins Beauty Brands do?
Markwins Beauty Brands is a leading indie beauty company that innovates and produces cosmetics, focusing on cruelty-free products and diversity. It operates through brands like wet n wild and Physicians Formula, offering affordable, high-quality makeup for various skin types. Headquartered in Los Angeles, it has global distribution in over 80 countries, partnering with vendors and nurturing employees for ethical practices. The company emphasizes product purity and accessibility to consumers.
Who are the top competitors of Markwins Beauty Brands?
Markwins Beauty Brands's top competitors include Procter & Gamble, Glossier and L'Oréal.
What products or services does Markwins Beauty Brands offer?
Markwins Beauty Brands offers wet n wild, Lip Smacker, Physicians Formula, LORAC, and Black Radiance.
How many acquisitions has Markwins Beauty Brands made?
Markwins Beauty Brands has made 4 acquisitions, including AM Cosmetics, LORAC, and Lip Smacker.