About LORAC
LORAC is a company based in Santa Clarita (United States) founded in 1995 was acquired by Markwins Beauty Brands in June 2018.. LORAC offers products and services including Makeup Palettes, Eyes Products, Lips Products, Cheeks Products, and Bronzer. LORAC operates in a competitive market with competitors including Glossier, Function of Beauty, E.L.F Cosmetics, IL Makiage and Beautycounter, among others.
- Headquarter Santa Clarita, United States
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Sectors
Healthcare
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Markwins Beauty Brands
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Employee Count
Employee Count
- Acquired by
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Products & Services of LORAC
LORAC offers a comprehensive portfolio of products and services, including Makeup Palettes, Eyes Products, Lips Products, Cheeks Products, and Bronzer. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Professional palettes for eye and face makeup creation and application.
Items for enhancing and defining eye makeup with various shades and finishes.
Lipsticks and glosses for color, hydration, and long-lasting lip care.
Blushes and highlighters for adding contour and glow to facial features.
Products for achieving a sun-kissed tan and dimensional skin tone.
Funding Insights of LORAC
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in LORAC
LORAC has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Markwins Beauty Brands and Encore Consumer Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Encore Consumer Capital is engaged in private equity investments for consumer brands.
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Manufactures and distributes beauty brands like makeup and skincare worldwide.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by LORAC
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - LORAC
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Lorac Comparisons
Competitors of LORAC
LORAC operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Function of Beauty, E.L.F Cosmetics, IL Makiage and Beautycounter, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multicategory beauty products are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Customized skin and hair care products are provided online.
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| domain | founded_year | HQ Location |
Multi-category color cosmetics are provided by an internet-first brand.
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| domain | founded_year | HQ Location |
Makeup products are recommended online based on personal quizzes.
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| domain | founded_year | HQ Location |
Multi-category beauty products are offered online by Beautycounter.
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| domain | founded_year | HQ Location |
Manufacturer of beauty care products for women
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Lorac
Frequently Asked Questions about LORAC
When was LORAC founded?
LORAC was founded in 1995.
Where is LORAC located?
LORAC is headquartered in Santa Clarita, United States. It is registered at Santa Clarita, California, United States.
What does LORAC do?
LORAC was founded in 1995 in Santa Clarita, United States, as an internet-first brand in the cosmetics sector. A variety of makeup items, including palettes, primers, foundations, concealers, face powders, mascaras, eyeliners, eye shadows, lip gloss, lipsticks, and lip liners, is provided through its online platform. A makeup guide is also made available to users on the site.
Who are the top competitors of LORAC?
LORAC's top competitors include Glossier, E.L.F Cosmetics and PAT McGRATH LABS.
What products or services does LORAC offer?
LORAC offers Makeup Palettes, Eyes Products, Lips Products, Cheeks Products, and Bronzer.
Who are LORAC's investors?
LORAC has 2 investors. Key investors include Markwins Beauty Brands, and Encore Consumer Capital.