About LORAC
LORAC is a Healthcare company based in Santa Clarita (United States) founded in 1995, and was acquired by Markwins Beauty Brands in June 2018. Multi-category makeup products are offered online by LORAC. LORAC offers products and services including Makeup Palettes, Eyes Products, Lips Products, Cheeks Products, and Bronzer. Its focus areas include Retail, Beauty Tech, Ecommerce and Color Cosmetics. Its competitors include Glossier, Function of Beauty and E.L.F Cosmetics; 2 of its 3 listed competitors have raised funding.
Company details
LORAC was founded in 1995 in Santa Clarita, United States, as an internet-first brand in the cosmetics sector. A variety of makeup items, including palettes, primers, foundations, concealers, face powders, mascaras, eyeliners, eye shadows, lip gloss, lipsticks, and lip liners, is provided through its online platform. A makeup guide is also made available to users on the site.
- Headquarters Santa Clarita, United States
- Stage Acquired
- SectorsHealthcare
- Email••••••••
- Phone•••• ••••
- Website lorac.com
- Social X Facebook
- Acquired by Markwins Beauty Brands (Jun 2018)
- InvestorsMarkwins Beauty Brands
& 1 more
- Acquired by
Products & Services of LORAC
LORAC offers a comprehensive portfolio of products and services, including Makeup Palettes, Eyes Products, Lips Products, Cheeks Products, and Bronzer.
Professional palettes for eye and face makeup creation and application.
Items for enhancing and defining eye makeup with various shades and finishes.
Lipsticks and glosses for color, hydration, and long-lasting lip care.
Blushes and highlighters for adding contour and glow to facial features.
Products for achieving a sun-kissed tan and dimensional skin tone.
Investors in LORAC
LORAC has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Markwins Beauty Brands and Encore Consumer Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Encore Consumer Capital is engaged in private equity investments for consumer brands. | 2005 | encoreconsumercapital.com | San Francisco, USA | |
Manufactures and distributes beauty brands like makeup and skincare worldwide. | 1984 | markwinsbeauty.com | California City, United States |
Investor details for LORAC
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of LORAC
3 dated milestones of LORAC across 23 years, from founding to its latest funding, stage changes and deals.
- Founded LORAC is founded.
- Exit Acquired by Encore Consumer Capital.
- Exit Acquired by Markwins Beauty Brands.
Competitors of LORAC
LORAC has 3 listed competitors in our database, 2 of them funded. They include Glossier, Function of Beauty and E.L.F Cosmetics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| elfcosmetics.com | 2004 | Oakland, United States | 339 | Multi-category color cosmetics are provided by an internet-first brand. |
Detailed competitors of LORAC
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of LORAC
The website of LORAC (lorac.com) receives about 6.8K visits a month.
- Monthly visits6.8K
▼ 47% vs previous month
Websites whose visitors overlap most with LORAC. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| loraccosmetics.com | 100% | View details | |||
| ulta.com | 89% | 47.7M | #504 | View details | |
drbaileyskincare.com | drbaileyskincare.com | 87% | #574,710 | – | |
| stilacosmetics.com | 85% | 144.8K | #200,040 | View details | |
| laurageller.com | 83% | 4.2M | #7,839 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for LORAC
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Skin Care Platforms
3 companies that operate in the same segment as LORAC (Beauty & Skin Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 | ||
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | 247 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Lorac
Complete news archive for LORAC
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about LORAC
LORAC was founded in 1995.
LORAC is headquartered in Santa Clarita, United States. It is registered at Santa Clarita, California, United States.
LORAC was founded in 1995 in Santa Clarita, United States, as an internet-first brand in the cosmetics sector. A variety of makeup items, including palettes, primers, foundations, concealers, face powders, mascaras, eyeliners, eye shadows, lip gloss, lipsticks, and lip liners, is provided through its online platform. A makeup guide is also made available to users on the site.
LORAC's top competitors include Glossier, E.L.F Cosmetics and Function of Beauty.
LORAC offers Makeup Palettes, Eyes Products, Lips Products, Cheeks Products, and Bronzer.
LORAC has 2 investors. Key investors include Markwins Beauty Brands, and Encore Consumer Capital.
Yes. LORAC was acquired by Markwins Beauty Brands in June 2018.