About E.L.F Cosmetics
E.L.F Cosmetics is a company based in Oakland (United States) founded in 2004 was acquired by TPG in February 2014.. The company has 633 employees as of March 31, 2024. E.L.F Cosmetics has completed 1 acquisition, including W3LL PEOPLE. E.L.F Cosmetics offers products and services including Makeup Products, Skincare Products, and Brushes and Tools. E.L.F Cosmetics operates in a competitive market with competitors including Glossier, Minimalist, Function of Beauty, Beautycounter and Too Faced, among others.
- Headquarter Oakland, United States
- Employees 633 as on 31 Mar, 2024
- Stage Public
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Sectors
ConsumerHealthcare
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name E.L.F. Beauty, Inc.
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IPO & Listings of E.L.F Cosmetics
E.L.F Cosmetics is a publicly listed company on the NYSE with ticker symbol ELF in USA, operating in the Consumer non-durables sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of E.L.F Cosmetics
E.L.F Cosmetics offers a comprehensive portfolio of products and services, including Makeup Products, Skincare Products, and Brushes and Tools. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Range of eyes, lips, and face makeup for everyday use
Moisturizers, serums, and sunscreens for skin care routines
Application brushes and sponges for makeup application
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Leadership Team
24 people
Software Development Team
23 people
Sales and Marketing
20 people
Senior Team
10 people
Finance and Accounting
10 people
Product Management Team
8 people
Human Resources and Administration
7 people
Creative and Marketing Team
6 people
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Funding Insights of E.L.F Cosmetics
- Total Funding Total Funding
- Total Rounds 1
- Last Round Last Round
- First Round First Round
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2011 | Amount | Series A - E.L.F Cosmetics | Valuation | TSG Consumer Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in E.L.F Cosmetics
E.L.F Cosmetics has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include TPG and TSG Consumer Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Consumer-focused investing in various sectors including Food and Beverage and Health and Wellness.
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Founded Year | Domain | Location | |
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Fund of funds focused on pre-seed and seed-stage companies
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by E.L.F Cosmetics
E.L.F Cosmetics has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include W3LL PEOPLE. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Natural makeup products are developed and marketed by W3LL PEOPLE.
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2007 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - E.L.F Cosmetics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
E.L.F Cosmetics Comparisons
Competitors of E.L.F Cosmetics
E.L.F Cosmetics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Minimalist, Function of Beauty, Beautycounter and Too Faced, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multicategory beauty products are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
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| domain | founded_year | HQ Location |
Customized skin and hair care products are provided online.
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| domain | founded_year | HQ Location |
Multi-category beauty products are offered online by Beautycounter.
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| domain | founded_year | HQ Location |
A variety of makeup products is offered by Too Faced.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on E.L.F Cosmetics
Frequently Asked Questions about E.L.F Cosmetics
When was E.L.F Cosmetics founded?
E.L.F Cosmetics was founded in 2004 and raised its 1st funding round 7 years after it was founded.
Where is E.L.F Cosmetics located?
E.L.F Cosmetics is headquartered in Oakland, United States. It is registered at Oakland, California, United States.
How many employees does E.L.F Cosmetics have?
As of Mar 31, 2024, the latest employee count at E.L.F Cosmetics is 633.
What is the annual revenue of E.L.F Cosmetics?
Annual revenue of E.L.F Cosmetics is $1.31B as on Mar 31, 2024.
What does E.L.F Cosmetics do?
E.L.F. Cosmetics was founded in 2004 and is headquartered in Oakland, United States. Operations focus on the beauty sector through an internet-first model, with products encompassing eyebrow enhancers, eyeshadows, mascaras, lipsticks, lip glosses, moisturizers, face masks, cleansers, and related items. Educational resources such as lookbooks and tutorials are also made available to support consumer engagement in cosmetics application.
Who are the top competitors of E.L.F Cosmetics?
E.L.F Cosmetics's top competitors include Glossier, Minimalist and PAT McGRATH LABS.
What products or services does E.L.F Cosmetics offer?
E.L.F Cosmetics offers Makeup Products, Skincare Products, and Brushes and Tools.
Is E.L.F Cosmetics publicly traded?
Yes, E.L.F Cosmetics is publicly traded on NYSE under the ticker symbol ELF.
How many acquisitions has E.L.F Cosmetics made?
E.L.F Cosmetics has made 1 acquisition, including W3LL PEOPLE.
Who are E.L.F Cosmetics's investors?
E.L.F Cosmetics has 2 investors. Key investors include TPG, and TSG Consumer Partners.
What is E.L.F Cosmetics's ticker symbol?
The ticker symbol of E.L.F Cosmetics is ELF on NYSE.
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