W3LL PEOPLE

Austin, United States Founded: 2007 • Age: 19 yrs Acquired By E.L.F Cosmetics
Natural makeup products are developed and marketed by W3LL PEOPLE.
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About W3LL PEOPLE

W3LL PEOPLE is a company based in Austin (United States) founded in 2007 was acquired by E.L.F Cosmetics in February 2020.. W3LL PEOPLE has raised $2 million across 2 funding rounds from investors including E.L.F Cosmetics and NextWorld Evergreen. W3LL PEOPLE operates in a competitive market with competitors including Sol de Janeiro, Juice Beauty, Mented Cosmetics, Winky Lux and MERIT, among others.

  • Headquarter Austin, United States
  • Sectors
    Consumer
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Consumer → Beauty, Personal & Household Care
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $2 M (USD)

    in 2 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    E.L.F Cosmetics

    (Feb 24, 2020)

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Funding Insights of W3LL PEOPLE

W3LL PEOPLE has successfully raised a total of $2M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round
  • First Round

    (11 Oct 2017)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2018 Amount Series A - W3LL PEOPLE Valuation

investors

Oct, 2017 Amount Seed - W3LL PEOPLE Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in W3LL PEOPLE

W3LL PEOPLE has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include E.L.F Cosmetics and NextWorld Evergreen. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Multi-category color cosmetics are provided by an internet-first brand.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by W3LL PEOPLE

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - W3LL PEOPLE

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

W3ll People Comparisons

Employees
+
Add Comparison
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Competitors of W3LL PEOPLE

W3LL PEOPLE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sol de Janeiro, Juice Beauty, Mented Cosmetics, Winky Lux and MERIT, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Brand of body care products
domain founded_year HQ Location
Clean skincare and makeup solutions are offered by Juice Beauty.
domain founded_year HQ Location
Internet first brand offering cosmetic products
domain founded_year HQ Location
Clean, cruelty-free beauty products including makeup and skincare are developed.
domain founded_year HQ Location
Eco-friendly beauty products are offered online by MERIT.
domain founded_year HQ Location
Internet-first brand offering apparel and beauty products for women
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on W3ll People

Frequently Asked Questions about W3LL PEOPLE

When was W3LL PEOPLE founded?

W3LL PEOPLE was founded in 2007 and raised its 1st funding round 10 years after it was founded.

Where is W3LL PEOPLE located?

W3LL PEOPLE is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

Is W3LL PEOPLE a funded company?

W3LL PEOPLE is a funded company, having raised a total of $2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Oct 11, 2017.

What does W3LL PEOPLE do?

W3LL PEOPLE was established in 2007 in Austin, United States, as a brand within the beauty sector. Natural makeup products are produced and distributed by the company, focusing on cosmetics made from plant-based ingredients. Operations are centered on product formulation and online sales via w3llpeople.com. The brand serves the natural personal care market, with distribution primarily in the United States.

Who are the top competitors of W3LL PEOPLE?

W3LL PEOPLE's top competitors include Sol de Janeiro, Winky Lux and MERIT.

Who are W3LL PEOPLE's investors?

W3LL PEOPLE has 2 investors. Key investors include E.L.F Cosmetics, and NextWorld Evergreen.

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