About Mented Cosmetics
Mented Cosmetics is a company based in New York (United States) founded in 2016 was acquired by West Lane Capital Partners in April 2024. Mented Cosmetics has raised $9 million across 3 funding rounds from investors including CircleUp, Corazon Capital and iSeed Ventures. Mented Cosmetics offers products and services including Foundation, Lipstick, and Brushes. Mented Cosmetics operates in a competitive market with competitors including MERIT, LIVETINTED, Subtl Beauty, HAUS LABORATORIES and Saie, among others.
- Headquarter New York, United States
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Sectors
Healthcare
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Email
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Phone
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Website
Locked
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$9 M (USD)
in 3 rounds
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Latest Funding Round
$5 M (USD), Series A
Jan 17, 2022
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Investors
CircleUp
& 5 more
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Employee Count
Not available
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Acquired by
West Lane Capital Partners
(Apr 22, 2024)
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Products & Services of Mented Cosmetics
Mented Cosmetics offers a comprehensive portfolio of products and services, including Foundation, Lipstick, and Brushes.
Provides even coverage for diverse skin tones
Offers pigmented color for lip enhancement
Facilitates precise makeup application
People of Mented Cosmetics
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Funding Insights of Mented Cosmetics
Mented Cosmetics has successfully raised a total of $9M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Mented Cosmetics
Mented Cosmetics has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include CircleUp, Corazon Capital and iSeed Ventures.
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Venture capital firm investing in AI and digital health startups based in San Francisco.
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Outbound Ventures is focused on investing in millennial and Gen Z consumer brands.
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Investor details for Mented Cosmetics
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Investments & Acquisitions by Mented Cosmetics
Investment portfolio details for Mented Cosmetics
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Financial Statements - Mented Cosmetics
Detailed financials for Mented Cosmetics
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Mented Cosmetics Comparisons
Peer comparison for Mented Cosmetics
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Competitors of Mented Cosmetics
Mented Cosmetics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MERIT, LIVETINTED, Subtl Beauty, HAUS LABORATORIES and Saie, among others.
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Eco-friendly beauty products are offered online by MERIT.
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Internet-first brand offering apparel and beauty products for women
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Makeup products are sold online with customization options.
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Private label makeup products are provided in a cruelty-free range.
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Multi-category makeup products are offered by internet-first brand Saie.
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Detailed competitors of Mented Cosmetics
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Latest news on Mented Cosmetics
Complete news archive for Mented Cosmetics
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Frequently Asked Questions about Mented Cosmetics
Mented Cosmetics was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Mented Cosmetics is headquartered in New York, United States. It is registered at New York, New York, United States.
Mented Cosmetics is a funded company, having raised a total of $9M across 3 funding rounds to date.
Mented Cosmetics was founded in 2016 in New York, United States. As an internet-first brand in the cosmetics sector, a variety of products is provided, including lip care, face care, nail care, and accessories such as brushes and bags. Operations focus on direct-to-consumer sales through the domain mentedcosmetics.com, serving customers primarily in the United States.
Mented Cosmetics's top competitors include MERIT, Subtl Beauty and Saie.
Mented Cosmetics offers Foundation, Lipstick, and Brushes.
Mented Cosmetics has 6 investors. Key investors include CircleUp, Corazon Capital, iSeed Ventures, Outbound Ventures, and BBG Ventures.