About Mented Cosmetics
Mented Cosmetics is a company based in New York (United States) founded in 2016 was acquired by West Lane Capital Partners in April 2024.. Mented Cosmetics has raised $9 million across 3 funding rounds from investors including CircleUp, Corazon Capital and iSeed Ventures. Mented Cosmetics offers products and services including Foundation, Lipstick, and Brushes. Mented Cosmetics operates in a competitive market with competitors including MERIT, LIVETINTED, Subtl Beauty, HAUS LABORATORIES and Saie, among others.
- Headquarter New York, United States
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Sectors
Healthcare
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Email
***********
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Phone
*********
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$9 M (USD)
in 3 rounds
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Latest Funding Round
$5 M (USD), Series A
Jan 17, 2022
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Investors
CircleUp
& 5 more
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Employee Count
Employee Count
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Acquired by
West Lane Capital Partners
(Apr 22, 2024)
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Products & Services of Mented Cosmetics
Mented Cosmetics offers a comprehensive portfolio of products and services, including Foundation, Lipstick, and Brushes. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Provides even coverage for diverse skin tones
Offers pigmented color for lip enhancement
Facilitates precise makeup application
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Funding Insights of Mented Cosmetics
Mented Cosmetics has successfully raised a total of $9M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $5.0M
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First Round
First Round
(18 Oct 2017)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan, 2022 | Amount | Series A - Mented Cosmetics | Valuation | Corazon Capital | |
| May, 2018 | Amount | Seed - Mented Cosmetics | Valuation | CircleUp |
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| Oct, 2017 | Amount | Seed - Mented Cosmetics | Valuation | iSeed Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Mented Cosmetics
Mented Cosmetics has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include CircleUp, Corazon Capital and iSeed Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Venture capital firm investing in AI and digital health startups based in San Francisco.
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Founded Year | Domain | Location | |
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Outbound Ventures is focused on investing in millennial and Gen Z consumer brands.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mented Cosmetics
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mented Cosmetics
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mented Cosmetics Comparisons
Competitors of Mented Cosmetics
Mented Cosmetics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MERIT, LIVETINTED, Subtl Beauty, HAUS LABORATORIES and Saie, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Eco-friendly beauty products are offered online by MERIT.
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| domain | founded_year | HQ Location |
Internet-first brand offering apparel and beauty products for women
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| domain | founded_year | HQ Location |
Makeup products are sold online with customization options.
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| domain | founded_year | HQ Location |
Private label makeup products are provided in a cruelty-free range.
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| domain | founded_year | HQ Location |
Multi-category makeup products are offered by internet-first brand Saie.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Mented Cosmetics
Frequently Asked Questions about Mented Cosmetics
When was Mented Cosmetics founded?
Mented Cosmetics was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Where is Mented Cosmetics located?
Mented Cosmetics is headquartered in New York, United States. It is registered at New York, New York, United States.
Is Mented Cosmetics a funded company?
Mented Cosmetics is a funded company, having raised a total of $9M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Oct 18, 2017.
What does Mented Cosmetics do?
Mented Cosmetics was founded in 2016 in New York, United States. As an internet-first brand in the cosmetics sector, a variety of products is provided, including lip care, face care, nail care, and accessories such as brushes and bags. Operations focus on direct-to-consumer sales through the domain mentedcosmetics.com, serving customers primarily in the United States.
Who are the top competitors of Mented Cosmetics?
Mented Cosmetics's top competitors include MERIT, Subtl Beauty and Saie.
What products or services does Mented Cosmetics offer?
Mented Cosmetics offers Foundation, Lipstick, and Brushes.
Who are Mented Cosmetics's investors?
Mented Cosmetics has 6 investors. Key investors include CircleUp, Corazon Capital, iSeed Ventures, Outbound Ventures, and BBG Ventures.