About MERIT
MERIT is a company based in Los Angeles (United States) founded in 2021. MERIT has raised $20 million across 2 funding rounds from investors including L Catterton, Sonoma Brands Capital and Marcy Venture Partners. MERIT offers products and services including The Minimalist Perfecting Complexion Stick, Flush Balm Cheek Color, Signature Lip Liner, Great Skin Instant Glow Serum, and Bronze Balm Sheer Bronzer. MERIT operates in a competitive market with competitors including Mented Cosmetics, LIVETINTED, Subtl Beauty, HAUS LABORATORIES and Saie, among others.
- Headquarter Los Angeles, United States
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Website meritbeauty.com
- Social LinkedIn Instagram YouTube
- Total Equity Funding$20M (USD)
in 2 rounds
- InvestorsL Catterton
& 3 more
Products & Services of MERIT
MERIT offers a comprehensive portfolio of products and services, including The Minimalist Perfecting Complexion Stick, Flush Balm Cheek Color, Signature Lip Liner, Great Skin Instant Glow Serum, and Bronze Balm Sheer Bronzer.
Product for perfecting and moisturizing skin daily
Balm providing natural cheek color and glow
Liner for defining and enhancing lips easily
Serum that delivers instant skin hydration
Bronzer for a subtle, natural sun-kissed effect
Apps and channels of MERIT
its YouTube channel MERIT has 3.56K subscribers and 30 videos.
Videos from MERIT
The most watched videos on MERIT's YouTube channel, MERIT (3.56K subscribers). Click a video to play it here.
More on MERIT.
Funding Insights of MERIT
MERIT has successfully raised a total of $20M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $20M
- Total Rounds 2
- First Round $20M
(Sep 2021)
- Investors Count 4
All 2 funding rounds of MERIT with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2026 | – | Series A | – | – | |
| Sep 2021 | $20M | Series A | – | L Catterton |
4 investors in total: 4 institutional.
Investors in MERIT
MERIT has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include L Catterton, Sonoma Brands Capital and Marcy Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | – | lcatterton.com | Greenwich, United States | |
- | – | sonomabrands.com | - | |
Venture capital firm investing in consumer businesses | – | marcyvp.com | San Francisco, United States | |
- | – | semcap.com | - |
Investor details for MERIT
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of MERIT
48 people are tracked at MERIT (26 in leadership, 22 in team).
| Name | Role | Group |
|---|---|---|
Monica Boateng | Director of Customer Experience | Leadership |
Nancy Wu | Co-Founder | Leadership |
Amrita Khare | Senior Director, Global Supply Chain And Strategic Planning | Leadership |
Katherine Power | Founder & Chairman | Leadership |
Kate Brooks | Director Of Direct To Consumer - EMEA | Leadership |
Vanessa Krooss | Senior Director Of Brand | Leadership |
Philippe Pinatel | Chief Executive Officer | Leadership |
Stephanie Ficchi | Director Of Creative Production | Leadership |
Tanisha Shenoy | Brand Partner | Leadership |
Randi N. Gray | Director Of IT | Leadership |
Natalia Obolensky | International Managing Director | Leadership |
Lindsay Behar | Director Of Influencer Marketing And VIP Relations | Leadership |
Michael Giordano | Founding Chief Operating Officer And Chief Financial Officer | Leadership |
Mutya Briones | Director of CRM & Data Analytics | Leadership |
Elizabeth Tortoso, MBA | Senior Director Of Accounting | Leadership |
Geraldine Molina | Vice President of Product Development & Innovation | Leadership |
Annie Greenfield | Director, Global Visual Merchandising | Leadership |
Carlie Spencer | Director Of Complexion Product Development | Leadership |
Kelly Wilbur | Director Product Development & Innovation | Leadership |
Robin Bouweiri | Art Director | Leadership |
28 more people are available in the full profile.
Complete people profiles for MERIT
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of MERIT
3 dated milestones of MERIT across 5 years, from founding to its latest funding, stage changes and deals.
- Founded MERIT is founded.
- Funding First funding round of $20.0M.
- Funding Latest funding round, Series A,.
Competitors of MERIT
MERIT operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mented Cosmetics, LIVETINTED, Subtl Beauty, HAUS LABORATORIES and Saie, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mentedcosmetics.com | 2016 | New York, United States | $9M | – | Internet first brand offering cosmetic products | |
| livetinted.com | 2017 | Los Angeles, United States | $21.36M | – | Internet-first brand offering apparel and beauty products for women | |
| subtlbeauty.com | 2017 | Pittsburgh, United States | $5.5M | – | Makeup products are sold online with customization options. | |
| hauslabs.com | 2012 | Manhattan Beach, United States | – | – | Private label makeup products are provided in a cruelty-free range. | |
| saiehello.com | 2019 | New York, United States | – | – | Multi-category makeup products are offered by internet-first brand Saie. | |
| kjaerweis.com | 2007 | New York, United States | – | – | Multi-category vegan makeup products are offered online. | |
| deckofscarlet.com | 2017 | Manhattan, United States | – | 69 | Vegan makeup products are offered online by this brand. | |
| katherinecosmetics.com | 2013 | Rancho Santa Fe, United States | $3.26M | 4 | Private label brand of makeup products |
Detailed competitors of MERIT
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of MERIT
The website of MERIT (meritbeauty.com) receives about 970.2K visits a month and ranks #40,869 among all websites worldwide, #1,984 in Beauty and Cosmetics.
- Monthly visits970.2K
▼ 22.4% vs previous month
- Unique visitors523.8K
per month
- Global rank#40,869
among all websites
- Category rank#1,984
Lifestyle · Beauty and Cosmetics
- Bounce rate35%
- Pages per visit3.7
- Average visit3 min 00 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with MERIT. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rhodeskin.com | 100% | 1.6M | #24,870 | View details | |
| saiehello.com | 94% | 317.7K | #114,382 | View details | |
| westman-atelier.com | 92% | 247.5K | #132,261 | View details | |
| sephora.com | 90% | 54.5M | #494 | View details | |
| jonesroadbeauty.com | 90% | 2.7M | #23,581 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for MERIT
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Merit
Complete news archive for MERIT
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to MERIT
10 companies that operate in the same segment as MERIT (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about MERIT
MERIT was founded in 2021.
MERIT is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
MERIT is a funded company, having raised a total of $20M across 2 funding rounds to date. The company's 1st funding round was a Series A of $20M, raised on Sep 2021.
MERIT was founded in 2021 in Los Angeles, United States, as an internet-first brand in the beauty care sector. A range of products, including lipsticks, mascara, blushes, and cheek balms, is provided through its online platform. These items are made from plant-based ingredients, with packaging designed to be recyclable, reusable, and biodegradable. Operations focus on sustainable practices within the cosmetics industry.
MERIT's top competitors include Mented Cosmetics, Subtl Beauty and Saie.
MERIT offers The Minimalist Perfecting Complexion Stick, Flush Balm Cheek Color, Signature Lip Liner, Great Skin Instant Glow Serum, and Bronze Balm Sheer Bronzer.
MERIT has 4 investors. Key investors include L Catterton, Sonoma Brands Capital, Marcy Venture Partners, and SEMCAP.
The website of MERIT receives about 970 thousand visits a month and ranks #40,869 among all websites worldwide.