About MERIT
MERIT is a company based in Los Angeles (United States) founded in 2021.. MERIT has raised $20 million across 1 funding round from investors including L Catterton, Sonoma Brands Capital and Marcy Venture Partners. MERIT offers products and services including The Minimalist Perfecting Complexion Stick, Flush Balm Cheek Color, Signature Lip Liner, Great Skin Instant Glow Serum, and Bronze Balm Sheer Bronzer. MERIT operates in a competitive market with competitors including Mented Cosmetics, LIVETINTED, Subtl Beauty, HAUS LABORATORIES and Saie, among others.
- Headquarter Los Angeles, United States
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Sectors
Healthcare
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$20 M (USD)
in 1 rounds
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Latest Funding Round
$20 M (USD), Series A
Sep 14, 2021
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Investors
L Catterton
& 2 more
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Employee Count
Employee Count
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Products & Services of MERIT
MERIT offers a comprehensive portfolio of products and services, including The Minimalist Perfecting Complexion Stick, Flush Balm Cheek Color, Signature Lip Liner, Great Skin Instant Glow Serum, and Bronze Balm Sheer Bronzer. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Product for perfecting and moisturizing skin daily
Balm providing natural cheek color and glow
Liner for defining and enhancing lips easily
Serum that delivers instant skin hydration
Bronzer for a subtle, natural sun-kissed effect
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Funding Insights of MERIT
MERIT has successfully raised a total of $20M through 1 strategic funding round. The most recent funding activity was a Series A round of $20 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series A — $20.0M
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First Round
First Round
(14 Sep 2021)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2021 | Amount | Series A - MERIT | Valuation | L Catterton |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in MERIT
MERIT has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include L Catterton, Sonoma Brands Capital and Marcy Venture Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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L Catterton is recognized as a leading consumer-focused private equity group.
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Venture capital firm investing in consumer businesses
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by MERIT
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - MERIT
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Merit Comparisons
Competitors of MERIT
MERIT operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mented Cosmetics, LIVETINTED, Subtl Beauty, HAUS LABORATORIES and Saie, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand offering cosmetic products
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| domain | founded_year | HQ Location |
Internet-first brand offering apparel and beauty products for women
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| domain | founded_year | HQ Location |
Makeup products are sold online with customization options.
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| domain | founded_year | HQ Location |
Private label makeup products are provided in a cruelty-free range.
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| domain | founded_year | HQ Location |
Multi-category makeup products are offered by internet-first brand Saie.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Merit
Frequently Asked Questions about MERIT
When was MERIT founded?
MERIT was founded in 2021.
Where is MERIT located?
MERIT is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Is MERIT a funded company?
MERIT is a funded company, having raised a total of $20M across 1 funding round to date. The company's 1st funding round was a Series A of $20M, raised on Sep 14, 2021.
What does MERIT do?
MERIT was founded in 2021 in Los Angeles, United States, as an internet-first brand in the beauty care sector. A range of products, including lipsticks, mascara, blushes, and cheek balms, is provided through its online platform. These items are made from plant-based ingredients, with packaging designed to be recyclable, reusable, and biodegradable. Operations focus on sustainable practices within the cosmetics industry.
Who are the top competitors of MERIT?
MERIT's top competitors include Mented Cosmetics, Subtl Beauty and Saie.
What products or services does MERIT offer?
MERIT offers The Minimalist Perfecting Complexion Stick, Flush Balm Cheek Color, Signature Lip Liner, Great Skin Instant Glow Serum, and Bronze Balm Sheer Bronzer.
Who are MERIT's investors?
MERIT has 3 investors. Key investors include L Catterton, Sonoma Brands Capital, and Marcy Venture Partners.