About MERIT
MERIT is a company based in Los Angeles (United States) founded in 2021. MERIT has raised $20 million across 2 funding rounds from investors including L Catterton, Sonoma Brands Capital and Marcy Venture Partners. MERIT offers products and services including The Minimalist Perfecting Complexion Stick, Flush Balm Cheek Color, Signature Lip Liner, Great Skin Instant Glow Serum, and Bronze Balm Sheer Bronzer. MERIT operates in a competitive market with competitors including Mented Cosmetics, LIVETINTED, Subtl Beauty, HAUS LABORATORIES and Saie, among others.
- Headquarter Los Angeles, United States
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Sectors
Healthcare
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
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EBITDA
Not available
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Total Equity Funding
$20 M (USD)
in 2 rounds
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Latest Funding Round
Not available
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Investors
L Catterton
& 3 more
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Employee Count
Not available
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Products & Services of MERIT
MERIT offers a comprehensive portfolio of products and services, including The Minimalist Perfecting Complexion Stick, Flush Balm Cheek Color, Signature Lip Liner, Great Skin Instant Glow Serum, and Bronze Balm Sheer Bronzer.
Product for perfecting and moisturizing skin daily
Balm providing natural cheek color and glow
Liner for defining and enhancing lips easily
Serum that delivers instant skin hydration
Bronzer for a subtle, natural sun-kissed effect
People of MERIT
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Funding Insights of MERIT
MERIT has successfully raised a total of $20M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in MERIT
MERIT has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include L Catterton, Sonoma Brands Capital and Marcy Venture Partners.
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L Catterton is recognized as a leading consumer-focused private equity group.
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Venture capital firm investing in consumer businesses
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Investor details for MERIT
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Investments & Acquisitions by MERIT
Investment portfolio details for MERIT
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Financial Statements - MERIT
Detailed financials for MERIT
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Merit Comparisons
Peer comparison for MERIT
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Competitors of MERIT
MERIT operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mented Cosmetics, LIVETINTED, Subtl Beauty, HAUS LABORATORIES and Saie, among others.
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Internet first brand offering cosmetic products
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Internet-first brand offering apparel and beauty products for women
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Makeup products are sold online with customization options.
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Private label makeup products are provided in a cruelty-free range.
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Multi-category makeup products are offered by internet-first brand Saie.
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Detailed competitors of MERIT
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Latest news on Merit
Complete news archive for MERIT
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Frequently Asked Questions about MERIT
MERIT was founded in 2021.
MERIT is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
MERIT is a funded company, having raised a total of $20M across 2 funding rounds to date.
MERIT was founded in 2021 in Los Angeles, United States, as an internet-first brand in the beauty care sector. A range of products, including lipsticks, mascara, blushes, and cheek balms, is provided through its online platform. These items are made from plant-based ingredients, with packaging designed to be recyclable, reusable, and biodegradable. Operations focus on sustainable practices within the cosmetics industry.
MERIT's top competitors include Mented Cosmetics, Subtl Beauty and Saie.
MERIT offers The Minimalist Perfecting Complexion Stick, Flush Balm Cheek Color, Signature Lip Liner, Great Skin Instant Glow Serum, and Bronze Balm Sheer Bronzer.
MERIT has 4 investors. Key investors include L Catterton, Sonoma Brands Capital, Marcy Venture Partners, and SEMCAP.