About Westman Atelier
Westman Atelier is a Consumer company based in New York (United States) founded in 2016. Makeup products are branded and distributed by Westman Atelier. Westman Atelier has raised $36.9 million across 5 funding rounds. Its website westman-atelier.com draws about 248 thousand monthly visits. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Makeup and Face. Its competitors include Glossier, E.L.F Cosmetics and Function of Beauty; 2 of its 3 listed competitors have raised funding.
Company details
Westman Atelier was founded in 2016 in New York, United States, as a brand focused on makeup products within the beauty sector. Operations are centered in the United States, with products offered through the domain westman-atelier.com. Development and sales of cosmetics are managed from this location, targeting consumers in the personal care industry. No additional services beyond product branding and distribution are specified.
- Headquarters New York, United States
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Website westman-atelier.com
- Social Facebook Instagram YouTube
- Total Equity Funding$36.9M (USD)
in 5 rounds
- Latest Funding Round$15M (USD), Series C
Jan 2026
Apps and channels of Westman Atelier
its YouTube channel Westman Atelier has 47.2K subscribers and 30 videos.
Videos from Westman Atelier
The most watched videos on Westman Atelier's YouTube channel, Westman Atelier (47.2K subscribers). Click a video to play it here.
More on Westman Atelier.
Funding Insights of Westman Atelier
Westman Atelier has successfully raised a total of $36.9M across 5 strategic funding rounds. The most recent funding activity was a Series C round of $15 million completed in January 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $36.9M
- Total Rounds 5
- Last Round Series C — $15M
- First Round $4.9M
(Apr 2019)
All 5 funding rounds of Westman Atelier with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2026 | $15M | Series C | – | – | – |
| Jul 2022 | $7M | Series B | – | – | – |
| Nov 2021 | $5M | Series A | – | – | – |
| Dec 2020 | $5M | Series A | – | – | – |
| Apr 2019 | $4.9M | Series A | – | – | – |
People of Westman Atelier
51 people are tracked at Westman Atelier (16 in leadership, 35 in team).
| Name | Role | Group |
|---|---|---|
Thomas Jonchere | COO / CFO | Leadership |
Catherine Wedemeier | Vice President of Global Business Planning | Leadership |
Diana Lendzion | Senior Global Director, Education And Events | Leadership |
Elda Hadajian | Senior Art Director | Leadership |
Mia Swikard | Director, Sales and Marketing | Leadership |
Kate Weizman | Chief Marketing Officer/Chief Digital Officer | Leadership |
Peg Kaleniecki | Head of Global Supply Chain | Leadership |
Sarah Rhatigan | Senior Director, Global Supply Chain | Leadership |
Mary Secondo | Vp, Digital | Leadership |
Dharti Patel | VP, People | Leadership |
Tanya Cropsey | Global Head Of Sales And Education | Leadership |
Hollie Lawlor | Vp, Global Head Of Store Design And Visual Merchandising | Leadership |
Danielle Lopes | Senior Director Sales And Trade Marketing | Leadership |
Katherine Edris | Director Of Global Business Planning | Leadership |
Kelly Quinn | Senior Director Global Marketing | Leadership |
Tiffany (Ly) Xu | Sr. Director Of Digital Marketing | Leadership |
Brian Lorenz | Regional Manager, Sales And Education | East & Canada | Team |
Melanie Becicka | Senior Design Manager | Team |
Dawn Matos | Sr. Manager - Supply Chain | Team |
Alyna Zimmerman | Brand Manager | Team |
31 more people are available in the full profile.
Complete people profiles for Westman Atelier
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Westman Atelier
3 dated milestones of Westman Atelier across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Westman Atelier is founded.
- Funding First funding round of $4.9M.
- Funding Latest funding round, Series C, of $15.0M.
Competitors of Westman Atelier
Westman Atelier has 3 listed competitors in our database, 2 of them funded. They include Glossier, E.L.F Cosmetics and Function of Beauty.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| elfcosmetics.com | 2004 | Oakland, United States | 339 | Multi-category color cosmetics are provided by an internet-first brand. | ||
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. |
Detailed competitors of Westman Atelier
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Westman Atelier
The website of Westman Atelier (westman-atelier.com) receives about 247.5K visits a month and ranks #132,261 among all websites worldwide, #6,785 in Beauty and Cosmetics.
- Monthly visits247.5K
▼ 11.3% vs previous month
- Unique visitors133.3K
per month
- Global rank#132,261
among all websites
- Category rank#6,785
Lifestyle · Beauty and Cosmetics
- Bounce rate34%
- Pages per visit4.1
- Average visit2 min 16 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Westman Atelier. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| meritbeauty.com | 100% | 970.2K | #40,869 | View details | |
| rhodeskin.com | 94% | 1.6M | #24,870 | View details | |
| victoriabeckhambeauty.com | 93% | 900K | #35,577 | View details | |
sarahcrealbeauty.com | sarahcrealbeauty.com | 92% | #676,742 | – | |
| sephora.com | 92% | 54.5M | #494 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Westman Atelier
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Westman Atelier (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Westman Atelier
Complete news archive for Westman Atelier
Full article history, source details, and older brand coverage require an active premium plan.
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- Brand-specific news history
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Frequently Asked Questions about Westman Atelier
Westman Atelier was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Westman Atelier is headquartered in New York, United States. It is registered at New York, New York, United States.
Westman Atelier is a funded company, having raised a total of $36.9M across 5 funding rounds to date. The company's 1st funding round was a Series A of $4.9M, raised on Apr 2019.
Westman Atelier was founded in 2016 in New York, United States, as a brand focused on makeup products within the beauty sector. Operations are centered in the United States, with products offered through the domain westman-atelier.com. Development and sales of cosmetics are managed from this location, targeting consumers in the personal care industry. No additional services beyond product branding and distribution are specified.
Westman Atelier's top competitors include Glossier, E.L.F Cosmetics and Function of Beauty.
The website of Westman Atelier receives about 248 thousand visits a month and ranks #132,261 among all websites worldwide.