About Rhode
Rhode is a company based in Los Angeles (United States) founded in 2021 by Hailey Rhode Bieber was acquired by e.l.f. Beauty in May 2025.. Rhode offers products and services including Barrier Butter, Glazing Milk, Peptide Lip Tint, Pocket Blush, and The Travel Set. Rhode operates in a competitive market with competitors including TULA, PROVEN, True Botanicals, Kopari and JUNO & Co, among others.
- Headquarter Los Angeles, United States
- Founders Hailey Rhode Bieber
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Sectors
Healthcare
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Phone
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Website
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Social
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- Legal Name Hrbeauty Llc
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Employee Count
Employee Count
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Acquired by
e.l.f. Beauty
(May 29, 2025)
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Products & Services of Rhode
Rhode offers a comprehensive portfolio of products and services, including Barrier Butter, Glazing Milk, Peptide Lip Tint, Pocket Blush, and The Travel Set. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Intensive moisture balm for skin hydration and barrier protection
Essential prep layer for daily skin hydration routines
Tinted lip layer for nourishing and coloring lips
Natural flush blush for everyday cheek enhancement
Four essentials for convenient on-the-go skincare needs
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Funding Insights of Rhode
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Rhode
Rhode has secured backing from 1 investor. Prominent investors backing the company include e.l.f. Beauty. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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e.l.f. Beauty is recognized as a disruptive beauty company focused on inclusivity and accessibility.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Rhode
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Rhode
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Rhode Comparisons
Competitors of Rhode
Rhode operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TULA, PROVEN, True Botanicals, Kopari and JUNO & Co, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Private label skincare products for women are offered by TULA.
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| domain | founded_year | HQ Location |
Customized skin care products are provided via an online platform.
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| domain | founded_year | HQ Location |
Natural luxury skincare products are offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Internet-first brand offering skincare and body care products
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| domain | founded_year | HQ Location |
Organic skincare products are offered online by JUNO & Co.
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| domain | founded_year | HQ Location |
Natural skincare products are offered through an internet-first brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Rhode
Frequently Asked Questions about Rhode
When was Rhode founded?
Rhode was founded in 2021.
Where is Rhode located?
Rhode is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
What does Rhode do?
Rhode was founded in 2021 in Los Angeles, United States, as an internet-first brand in the skincare sector. Products are formulated to address different skin types and are intended to nourish the skin barrier, with improvements in skin appearance observed over time. Operations focus on direct-to-consumer sales through the domain rhodeskin.com, led by founder Hailey Rhode Bieber.
Who are the top competitors of Rhode?
Rhode's top competitors include PROVEN, Youth to the People and True Botanicals.
What products or services does Rhode offer?
Rhode offers Barrier Butter, Glazing Milk, Peptide Lip Tint, Pocket Blush, and The Travel Set.
Who are Rhode's investors?
Rhode has 1 investor. Key investors include e.l.f. Beauty.