About Rhode
Rhode is a company based in Los Angeles (United States) founded in 2021 by Hailey Rhode Bieber was acquired by e.l.f. Beauty in May 2025. Rhode offers products and services including Barrier Butter, Glazing Milk, Peptide Lip Tint, Pocket Blush, and The Travel Set. Rhode operates in a competitive market with competitors including TULA, PROVEN, True Botanicals, Kopari and JUNO & Co, among others.
- Headquarter Los Angeles, United States
- Founders Hailey Rhode Bieber
- SectorsHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Website rhodeskin.com
- Social Instagram YouTube
- Acquired by e.l.f. Beauty (May 2025)
- Legal Name Hrbeauty Llc
- Investors
- Acquired bye.l.f. Beauty
(May 2025)
Products & Services of Rhode
Rhode offers a comprehensive portfolio of products and services, including Barrier Butter, Glazing Milk, Peptide Lip Tint, Pocket Blush, and The Travel Set.
Intensive moisture balm for skin hydration and barrier protection
Essential prep layer for daily skin hydration routines
Tinted lip layer for nourishing and coloring lips
Natural flush blush for everyday cheek enhancement
Four essentials for convenient on-the-go skincare needs
Apps and channels of Rhode
its YouTube channel Hailey Rhode Bieber has 2.57M subscribers and 30 videos.
Videos from Rhode
The most watched videos on Rhode's YouTube channel, Hailey Rhode Bieber (2.57M subscribers). Click a video to play it here.
More on Hailey Rhode Bieber.
Investors in Rhode
Rhode has secured backing from 1 investor. Prominent investors backing the company include e.l.f. Beauty.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
e.l.f. Beauty is recognized as a disruptive beauty company focused on inclusivity and accessibility. | – | elfbeauty.com | Oakland, USA |
Investor details for Rhode
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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People of Rhode
26 people are tracked at Rhode (16 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Hailey Rhode Bieber | Founder | Leadership |
Samantha Busch | Office of the CEO & CBO | Leadership |
Nick Vlahos | CEO | Leadership |
Jessica Chi | Senior Global Marketing Director | Leadership |
Abby Wilson | Vice President Human Resources | Leadership |
Elliott Berger | Senior Vice President, Operations | Leadership |
Elizabeth Cromelin | Senior Director Of Product Marketing | Leadership |
Tayler Blackman | Senior Art Director, Social | Leadership |
Danielle Enns | Vice President Of Global Sales | Leadership |
Lauren Ratner | Co-founder, President and Chief Brand Officer | Leadership |
Kelsey B. | Vice President Of Global Marketing | Leadership |
Robert Connell | Chief Financial Officer | Leadership |
Oriana Pumphrey | Director Of Commercialization | Leadership |
Jane Zhao | Head Of Global Retail | Leadership |
Mary Ann Sin | Director | Leadership |
Brad Williams | Director Of Operations, Fulfillment | Leadership |
Kambiz Taher | Senior Manager, Growth Marketing | Team |
Caroline Murre | Senior Demand Planning Manager | Team |
Kate Sangova | Senior Operations Manager | Team |
Sarah Hellman | Avp, Strategic Finance | Team |
6 more people are available in the full profile.
Complete people profiles for Rhode
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Rhode
2 dated milestones of Rhode across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Rhode is founded.
- Exit Acquired by e.l.f. Beauty.
Competitors of Rhode
Rhode operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as TULA, PROVEN, True Botanicals, Kopari and JUNO & Co, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tula.com | 2014 | New York, United States | $12.66M | – | Private label skincare products for women are offered by TULA. | |
| provenskincare.com | 2005 | San Francisco, United States | $23.32M | – | Customized skin care products are provided via an online platform. | |
| truebotanicals.com | 2014 | San Francisco, United States | $21.59M | – | Natural luxury skincare products are offered by an internet-first brand. | |
| koparibeauty.com | 2015 | San Diego, United States | $35.03M | 31 | Internet-first brand offering skincare and body care products | |
| junoco.com | 2016 | Burlingame, United States | $6.3M | – | Organic skincare products are offered online by JUNO & Co. | |
| tatcha.com | 2009 | San Francisco, United States | $21.28M | 133 | Natural skincare products are offered through an internet-first brand. | |
| starface.world | 2019 | United States | $3M | 56 | Private label brand of pimple care stickers | |
| supergoop.com | 2007 | New York, United States | – | – | Sunscreen products are provided by Supergoop as a prestige brand. | |
| irisandromeo.com | 2017 | Sunnyvale, United States | $9.09M | – | Natural skincare products are offered online by Iris&Romeo. | |
| youthtothepeople.com | 2015 | Los Angeles, United States | $12M | 64 | Manufacturer of natural skin care products |
Detailed competitors of Rhode
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Rhode
The website of Rhode (rhodeskin.com) receives about 1.6M visits a month and ranks #24,870 among all websites worldwide, #1,189 in Beauty and Cosmetics.
- Monthly visits1.6M
▼ 17.3% vs previous month
- Unique visitors940.1K
per month
- Global rank#24,870
among all websites
- Category rank#1,189
Lifestyle · Beauty and Cosmetics
- Bounce rate39%
- Pages per visit4.1
- Average visit2 min 14 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Rhode. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| rarebeauty.com | 100% | 680.7K | #40,653 | View details | |
| sephora.com | 98% | 54.5M | #494 | View details | |
| saiehello.com | 94% | 317.7K | #114,382 | View details | |
| meritbeauty.com | 92% | 970.2K | #40,869 | View details | |
| shopmy.us | 90% | 6.5M | #9,355 | View details | |
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| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rhode
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Rhode
Complete news archive for Rhode
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Rhode
10 companies that operate in the same segment as Rhode (Beauty & Skin Care Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cosmetics, skincare, haircare, and wellness products are retailed online. | 2012 | Mumbai, Maharashtra, India | USD 103.18 M | USD 1.07 B | 10,990 | |
Beauty and cosmetic products are retailed through an online platform. | 2011 | Mumbai, Maharashtra, India | USD 559.95 M | – | – | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Hair coloring kits are provided via an internet-first brand. | 2013 | San Francisco, California, United States | USD 248.9 M | – | 247 | |
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 | |
Online brand offering multi-category natural skin care and makeup products | 2016 | Gurugram, Haryana, India | USD 141.36 M | USD 182.2 M | 864 | |
Multi-category organic grooming products for men are offered online. | 2015 | Gurugram, Haryana, India | USD 10.98 M | USD 13.91 M | 264 |
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Frequently Asked Questions about Rhode
Rhode was founded in 2021.
Rhode is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Rhode was founded in 2021 in Los Angeles, United States, as an internet-first brand in the skincare sector. Products are formulated to address different skin types and are intended to nourish the skin barrier, with improvements in skin appearance observed over time. Operations focus on direct-to-consumer sales through the domain rhodeskin.com, led by founder Hailey Rhode Bieber.
Rhode's top competitors include PROVEN, Youth to the People and True Botanicals.
Rhode offers Barrier Butter, Glazing Milk, Peptide Lip Tint, Pocket Blush, and The Travel Set.
Rhode has 1 investor. Key investors include e.l.f. Beauty.
Rhode operates through Hrbeauty Llc.
Yes. Rhode was acquired by e.l.f. Beauty in May 2025.
The website of Rhode receives about 1.6 million visits a month and ranks #24,870 among all websites worldwide.