True Botanicals

San Francisco, United States Founded: 2014 • Age: 12 yrs
Natural luxury skincare products are offered by an internet-first brand.
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About True Botanicals

True Botanicals is a company based in San Francisco (United States) founded in 2014 by Hillary Peterson.. True Botanicals has raised $21.59 million across 4 funding rounds from investors including NextWorld Evergreen, Sonoma Brands Capital and Unilever Ventures. True Botanicals operates in a competitive market with competitors including Function of Beauty, TULA, Kopari, Tatcha and JUNO & Co, among others.

  • Headquarter San Francisco, United States
  • Founders Hillary Peterson
  • Sectors
    Consumer
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Botanic Shop Oü
Operational Areas
Consumer → Beauty, Personal & Household Care
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $21.59 M (USD)

    in 4 rounds

  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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People of True Botanicals
Headcount 10-50
Employee Profiles 19
Employee Profiles
People
Nagmeh Hamidian
Sales & Education/market Trainer
People
Kelly Honts
Senior Manager - Ecommerce
People
Charlotte Ronemus
Vice President, Brand and Integrated Marketing
People
Lucy Ebers
Ecommerce Coordinator

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Funding Insights of True Botanicals

True Botanicals has successfully raised a total of $21.59M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round
  • First Round

    (30 Mar 2017)

  • Investors Count 4
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2023 Amount Series B - True Botanicals Valuation NextWorld Evergreen
Jul, 2020 Amount Series A - True Botanicals Valuation

investors

Mar, 2018 Amount Series A - True Botanicals Valuation Sonoma Brands Capital
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in True Botanicals

True Botanicals has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include NextWorld Evergreen, Sonoma Brands Capital and Unilever Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
-
Founded Year Domain Location
Corporate-backed venture capital firm focused on consumer tech and multiple sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by True Botanicals

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - True Botanicals

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

True Botanicals Comparisons

Employees
+
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Competitors of True Botanicals

True Botanicals operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Function of Beauty, TULA, Kopari, Tatcha and JUNO & Co, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Customized skin and hair care products are provided online.
domain founded_year HQ Location
Private label skincare products for women are offered by TULA.
domain founded_year HQ Location
Internet-first brand offering skincare and body care products
domain founded_year HQ Location
Natural skincare products are offered through an internet-first brand.
domain founded_year HQ Location
Organic skincare products are offered online by JUNO & Co.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on True Botanicals

CEO Sandy Saputo’s $100M Vision For True Botanicals
Beautyindependent12 months ago
True Botanicals’ Series B Investment
Globallegalchronicle2 years ago

Frequently Asked Questions about True Botanicals

When was True Botanicals founded?

True Botanicals was founded in 2014 and raised its 1st funding round 3 years after it was founded.

Where is True Botanicals located?

True Botanicals is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of True Botanicals?

Hillary Peterson is the current CEO of True Botanicals. They have also founded this company.

Is True Botanicals a funded company?

True Botanicals is a funded company, having raised a total of $21.59M across 4 funding rounds to date. The company's 1st funding round was a Series A of $14.07M, raised on Mar 30, 2017.

What does True Botanicals do?

True Botanicals is an internet first brand of luxury skincare products. Provides anti-aging skin care products which use bio-active formulations. Their products are certified Made Safe. Provides an online quiz to provide personalised product recommendations based on skin concerns and characteristics. Their products are handcrafted in California with free shipping on domestic orders over 35. The companys products are also available at Barneys New York and natural beauty retailer Follain. As of March 2017, they provide about 50 products priced in the range of 34 to 375, including collections for normal and acne prone skin, as well as rosacea. It expanded into haircare products such as shampoo, conditioner etc. in 2016.

Who are the top competitors of True Botanicals?

True Botanicals's top competitors include Youth to the People, Kopari and Tatcha.

Who are True Botanicals's investors?

True Botanicals has 4 investors. Key investors include NextWorld Evergreen, Sonoma Brands Capital, Unilever Ventures, and Cue Ball.

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