About True Botanicals
True Botanicals is a Consumer company based in San Francisco (United States) founded in 2014 by Hillary Peterson. Natural luxury skincare products are offered by an internet-first brand. It operates in the Consumer and Healthcare sectors. True Botanicals has raised $21.59 million across 5 funding rounds from investors including NextWorld Evergreen, Sonoma Brands Capital and Unilever Ventures. Its chief executive, as recorded, is Hillary Peterson. Its website truebotanicals.com draws about 102 thousand monthly visits. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Skin Care and Multi-Category. Its legal entity is Botanic Shop OÜ. Its competitors include Function of Beauty, TULA and Kopari; 3 of its 3 listed competitors have raised funding.
Company details
True Botanicals is an internet first brand of luxury skincare products. Provides anti-aging skin care products which use bio-active formulations. Their products are certified Made Safe. Provides an online quiz to provide personalised product recommendations based on skin concerns and characteristics. Their products are handcrafted in California with free shipping on domestic orders over 35. The companys products are also available at Barneys New York and natural beauty retailer Follain. As of March 2017, they provide about 50 products priced in the range of 34 to 375, including collections for normal and acne prone skin, as well as rosacea. It expanded into haircare products such as shampoo, conditioner etc. in 2016.
- Total Equity Funding$21.59M (USD)
in 5 rounds
- InvestorsNextWorld Evergreen
& 4 more
Apps and channels of True Botanicals
its YouTube channel True Botanicals has 1.59K subscribers and 30 videos.
Videos from True Botanicals
The most watched videos on True Botanicals's YouTube channel, True Botanicals (1.59K subscribers). Click a video to play it here.
More on True Botanicals.
Funding Insights of True Botanicals
True Botanicals has successfully raised a total of $21.59M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.59M
- Total Rounds 5
- Investors Count 5
All 5 funding rounds of True Botanicals with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | Series B | – | NextWorld Evergreen | – | |
| Jul 2020 | $4.52M | Series A | – | – | – |
| Mar 2018 | $14.07M | Series A | – | Sonoma Brands Capital | |
| Mar 2017 | $3M | Seed | – | Unilever Ventures | – |
| Jan 2017 | Seed | – | – |
5 investors in total: 5 institutional.
Investors in True Botanicals
True Botanicals has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include NextWorld Evergreen, Sonoma Brands Capital and Unilever Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| nextworldevergreen.com | ||||
| sonomabrands.com | ||||
Corporate-backed venture capital firm focused on consumer tech and multiple sectors | unileverventures.com | London, United Kingdom | ||
Cue Ball is engaged in venture capital investments. | cueball.com | Boston, United States | ||
| magichour.vc |
Investor details for True Botanicals
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People of True Botanicals
20 people are tracked at True Botanicals (10 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Hillary Peterson | Co-Founder & CEO | Leadership |
Sandy Saputo | CEO | Leadership |
Charlotte Ronemus | Vice President, Brand and Integrated Marketing | Leadership |
Sarina Godin | Chief Product Officer and SVP of Operations and Wholesale | Leadership |
Franco Serafini | Sr. Director, Finance | Leadership |
Jana Kleemeier | Director Of Creative & Brand Marketing | Leadership |
Ben Fineberg | Chief Financial Officer | Leadership |
Navneet Kaur Singh | Head Of Affiliate Marketing | Leadership |
Margit Vait | Vice President, Wholesale | Leadership |
Linley Shaw | Director Of Ecommerce | Leadership |
Nagmeh Hamidian | Sales & Education/market Trainer | Team |
Julianne Laplante | Marketing | Team |
Kelly Honts | Senior Manager - Ecommerce | Team |
Lucy Ebers | Ecommerce Coordinator | Team |
Kaitlyn Dix | Sr Manager National Sales And Education | Team |
Trinina Hebert | Senior Product Innovation Manager | Team |
Jayme Isaacs | Senior Manager, Influencer And Brand Partnerships | Team |
Amanda Tarantino | Manager, Consumer Experience | Team |
Janet Riley | Senior Account Executive | Team |
Lulu Neville | Associate Operations Manager | Team |
Complete people profiles for True Botanicals
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- Full employee list
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Timeline of True Botanicals
3 dated milestones of True Botanicals across 9 years, from founding to its latest funding, stage changes and deals.
- Founded True Botanicals is founded.
- Funding First funding round.
- Funding Latest funding round, Series B,.
Competitors of True Botanicals
True Botanicals has 3 listed competitors in our database, 3 of them funded. They include Function of Beauty, TULA and Kopari.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| tula.com | 2014 | New York, United States | $12.66M | Private label skincare products for women are offered by TULA. | ||
| koparibeauty.com | 2015 | San Diego, United States | $35.03M | 31 | Internet-first brand offering skincare and body care products |
Detailed competitors of True Botanicals
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of True Botanicals
The website of True Botanicals (truebotanicals.com) receives about 102.5K visits a month.
- Monthly visits102.5K
▼ 10.7% vs previous month
Websites whose visitors overlap most with True Botanicals. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| thedetoxmarket.com | 95% | 114.8K | #299,599 | View details | |
vintnersdaughter.com | vintnersdaughter.com | 94% | #2,042,813 | – | |
| tataharperskincare.com | 93% | 85.4K | #365,065 | View details | |
shop.beauty-heroes.com | shop.beauty-heroes.com | 93% | #856,611 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for True Botanicals
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as True Botanicals (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about True Botanicals
Complete news archive for True Botanicals
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Frequently Asked Questions about True Botanicals
True Botanicals was founded in 2014 and raised its 1st funding round 3 years after it was founded.
True Botanicals is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Hillary Peterson is the CEO of True Botanicals, as recorded in our data. They have also founded this company.
True Botanicals is a funded company, having raised a total of $21.59M across 5 funding rounds to date.
True Botanicals is an internet first brand of luxury skincare products. Provides anti-aging skin care products which use bio-active formulations. Their products are certified Made Safe. Provides an online quiz to provide personalised product recommendations based on skin concerns and characteristics. Their products are handcrafted in California with free shipping on domestic orders over 35. The companys products are also available at Barneys New York and natural beauty retailer Follain. As of March 2017, they provide about 50 products priced in the range of 34 to 375, including collections for normal and acne prone skin, as well as rosacea. It expanded into haircare products such as shampoo, conditioner etc. in 2016.
True Botanicals's top competitors include Kopari, Function of Beauty and TULA.
True Botanicals has 5 investors. Key investors include NextWorld Evergreen, Sonoma Brands Capital, Unilever Ventures, Cue Ball, and Magic Hour.
True Botanicals operates through Botanic Shop Oü.
The website of True Botanicals receives about 102 thousand visits a month.