About True Botanicals
True Botanicals is a company based in San Francisco (United States) founded in 2014 by Hillary Peterson.. True Botanicals has raised $21.59 million across 4 funding rounds from investors including NextWorld Evergreen, Sonoma Brands Capital and Unilever Ventures. True Botanicals operates in a competitive market with competitors including Function of Beauty, TULA, Kopari, Tatcha and JUNO & Co, among others.
- Headquarter San Francisco, United States
- Founders Hillary Peterson
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Sectors
ConsumerHealthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Botanic Shop Oü
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$21.59 M (USD)
in 4 rounds
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Latest Funding Round
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Investors
NextWorld Evergreen
& 3 more
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Employee Count
Employee Count
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Funding Insights of True Botanicals
True Botanicals has successfully raised a total of $21.59M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Last Round
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First Round
First Round
(30 Mar 2017)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2023 | Amount | Series B - True Botanicals | Valuation | NextWorld Evergreen |
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| Jul, 2020 | Amount | Series A - True Botanicals | Valuation |
investors |
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| Mar, 2018 | Amount | Series A - True Botanicals | Valuation | Sonoma Brands Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in True Botanicals
True Botanicals has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include NextWorld Evergreen, Sonoma Brands Capital and Unilever Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Corporate-backed venture capital firm focused on consumer tech and multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by True Botanicals
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - True Botanicals
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
True Botanicals Comparisons
Competitors of True Botanicals
True Botanicals operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Function of Beauty, TULA, Kopari, Tatcha and JUNO & Co, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Customized skin and hair care products are provided online.
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| domain | founded_year | HQ Location |
Private label skincare products for women are offered by TULA.
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| domain | founded_year | HQ Location |
Internet-first brand offering skincare and body care products
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| domain | founded_year | HQ Location |
Natural skincare products are offered through an internet-first brand.
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| domain | founded_year | HQ Location |
Organic skincare products are offered online by JUNO & Co.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on True Botanicals
Frequently Asked Questions about True Botanicals
When was True Botanicals founded?
True Botanicals was founded in 2014 and raised its 1st funding round 3 years after it was founded.
Where is True Botanicals located?
True Botanicals is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of True Botanicals?
Hillary Peterson is the current CEO of True Botanicals. They have also founded this company.
Is True Botanicals a funded company?
True Botanicals is a funded company, having raised a total of $21.59M across 4 funding rounds to date. The company's 1st funding round was a Series A of $14.07M, raised on Mar 30, 2017.
What does True Botanicals do?
True Botanicals is an internet first brand of luxury skincare products. Provides anti-aging skin care products which use bio-active formulations. Their products are certified Made Safe. Provides an online quiz to provide personalised product recommendations based on skin concerns and characteristics. Their products are handcrafted in California with free shipping on domestic orders over 35. The companys products are also available at Barneys New York and natural beauty retailer Follain. As of March 2017, they provide about 50 products priced in the range of 34 to 375, including collections for normal and acne prone skin, as well as rosacea. It expanded into haircare products such as shampoo, conditioner etc. in 2016.
Who are the top competitors of True Botanicals?
True Botanicals's top competitors include Youth to the People, Kopari and Tatcha.
Who are True Botanicals's investors?
True Botanicals has 4 investors. Key investors include NextWorld Evergreen, Sonoma Brands Capital, Unilever Ventures, and Cue Ball.
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