True Botanicals

San Francisco, United States Founded: 2014 • Age: 12 yrs
Natural luxury skincare products are offered by an internet-first brand.
Annual revenue - Latest available
Total funding $21.6M 5 rounds
Employees - Tracked headcount
Investors 5 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About True Botanicals

True Botanicals is a company based in San Francisco (United States) founded in 2014 by Hillary Peterson. True Botanicals has raised $21.59 million across 5 funding rounds from investors including NextWorld Evergreen, Sonoma Brands Capital and Unilever Ventures. True Botanicals operates in a competitive market with competitors including Function of Beauty, TULA, Kopari, Tatcha and JUNO & Co, among others.

  • Headquarter San Francisco, United States
  • Founders Hillary Peterson
  • Sectors
    Consumer
    Healthcare
  • Email
    Locked
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Botanic Shop Oü
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $21.59 M (USD)

    in 5 rounds

  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
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People of True Botanicals

Headcount 10-50
Employee Profiles 19
Employee Profiles
People
Nagmeh Hamidian
Sales & Education/market Trainer
People
Kelly Honts
Senior Manager - Ecommerce
People
Charlotte Ronemus
Vice President, Brand and Integrated Marketing
People
Lucy Ebers
Ecommerce Coordinator

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Funding Insights of True Botanicals

True Botanicals has successfully raised a total of $21.59M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in True Botanicals

True Botanicals has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include NextWorld Evergreen, Sonoma Brands Capital and Unilever Ventures.

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Venture Fund
Investor Description Founded Year Domain Location
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Corporate-backed venture capital firm focused on consumer tech and multiple sectors
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Investor details for True Botanicals

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  • Investor domains
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Investments & Acquisitions by True Botanicals

Investments
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Investment portfolio details for True Botanicals

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Financial Statements - True Botanicals

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Detailed financials for True Botanicals

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True Botanicals Comparisons

True Botanicals Primary company
Description
Natural luxury skincare products are offered by an internet-...
Location
San Francisco, United States
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for True Botanicals

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Competitors of True Botanicals

True Botanicals operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Function of Beauty, TULA, Kopari, Tatcha and JUNO & Co, among others.

Company Name Domain Founded year HQ Location Description
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Customized skin and hair care products are provided online.
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Private label skincare products for women are offered by TULA.
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Internet-first brand offering skincare and body care products
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Natural skincare products are offered through an internet-first brand.
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Organic skincare products are offered online by JUNO & Co.
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Detailed competitors of True Botanicals

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Latest news on True Botanicals

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Complete news archive for True Botanicals

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Frequently Asked Questions about True Botanicals

True Botanicals was founded in 2014 and raised its 1st funding round 3 years after it was founded.

True Botanicals is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Hillary Peterson is the current CEO of True Botanicals. They have also founded this company.

True Botanicals is a funded company, having raised a total of $21.59M across 5 funding rounds to date.

True Botanicals is an internet first brand of luxury skincare products. Provides anti-aging skin care products which use bio-active formulations. Their products are certified Made Safe. Provides an online quiz to provide personalised product recommendations based on skin concerns and characteristics. Their products are handcrafted in California with free shipping on domestic orders over 35. The companys products are also available at Barneys New York and natural beauty retailer Follain. As of March 2017, they provide about 50 products priced in the range of 34 to 375, including collections for normal and acne prone skin, as well as rosacea. It expanded into haircare products such as shampoo, conditioner etc. in 2016.

True Botanicals's top competitors include Youth to the People, Kopari and Tatcha.

True Botanicals has 5 investors. Key investors include NextWorld Evergreen, Sonoma Brands Capital, Unilever Ventures, Cue Ball, and Magic Hour.

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