About Rare Beauty
Rare Beauty is a company based in El Segundo (United States) founded in 2001. It operates as a D2C and B2C. Rare Beauty offers products and services including Soft Pinch Bouncy Blush, Liquid Touch Brightening Concealer, and Kind Words Matte Lipstick. Rare Beauty operates in a competitive market with competitors including Glossier, Minimalist, E.L.F Cosmetics, Beautycounter and Too Faced, among others.
- Headquarter El Segundo, United States
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Website rarebeauty.com
- Social X Facebook Instagram YouTube
Products & Services of Rare Beauty
Rare Beauty offers a comprehensive portfolio of products and services, including Soft Pinch Bouncy Blush, Liquid Touch Brightening Concealer, and Kind Words Matte Lipstick.
Matte blush that blends like a cream for natural cheek color.
Brightening formula for covering blemishes and under-eye areas.
Matte lipstick providing long-lasting, comfortable wear.
Apps and channels of Rare Beauty
its YouTube channel Rare Beauty has 21 subscribers and 30 videos.
Videos from Rare Beauty
The most watched videos on Rare Beauty's YouTube channel, Rare Beauty (21 subscribers). Click a video to play it here.
More on Rare Beauty.
People of Rare Beauty
65 people are tracked at Rare Beauty (32 in leadership, 1 in board & advisors, 32 in team).
| Name | Role | Group |
|---|---|---|
MacKenzie Kassab | Director Of Creative Strategy | Leadership |
Mehdi Mehdi | Chief Operating Officer | Leadership |
Joyce Kim | Chief Product Officer | Leadership |
Phoebe Yoo | Creative Director | Leadership |
Elyse Cohen | VP, Social Impact | Leadership |
Kim Magee | Chief Sales Officer | Leadership |
Scott Friedman | CEO | Leadership |
Selin Bozkaya Ketchum | Director, Global Consumer Marketing | Leadership |
Karina Jarzec-Giunipero | Chief Supply Chain Officer | Leadership |
Carol Noda | Director Of Product Development | Leadership |
Angela Grigoryan | Director Of Product Management | Leadership |
Helen Leung | Vice President Of Product Development | Leadership |
Shay Haghee | Director Of Fulfillment Operations | Leadership |
Colleen Ghaul | Director Of Creative Operations | Leadership |
Lindsay Roberts | Head Of Ecommerce | Leadership |
Karina Jarzec | Chief Supply Chain Officer | Leadership |
Layal Atherah | Associate Art Director | Leadership |
Jamie Burns | Financial Director | Leadership |
Stefanie Boucher | Senior Director, Visual Merchandising | Leadership |
Maulik Desai | Senior Director, Supply | Leadership |
45 more people are available in the full profile.
Complete people profiles for Rare Beauty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Competitors of Rare Beauty
Rare Beauty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Glossier, Minimalist, E.L.F Cosmetics, Beautycounter and Too Faced, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns | |
| elfcosmetics.com | 2004 | Oakland, United States | – | 339 | Multi-category color cosmetics are provided by an internet-first brand. | |
| beautycounter.com | 2012 | Santa Monica, United States | $41.94M | 253 | Multi-category beauty products are offered online by Beautycounter. | |
| toofaced.com | 1998 | Orange, United States | $71.38M | 233 | A variety of makeup products is offered by Too Faced. | |
| ilmakiage.com | 1972 | New York, United States | $130M | 51 | Makeup products are recommended online based on personal quizzes. | |
| patmcgrath.com | 2016 | New York, United States | $60M | 1,800 | Manufacturer of beauty care products for women | |
| mentedcosmetics.com | 2016 | New York, United States | $9M | – | Internet first brand offering cosmetic products | |
| wanderbeauty.com | 2014 | New York, United States | $8.28M | 16 | Cruelty-free travel makeup and accessories are offered by Wander Beauty. |
Detailed competitors of Rare Beauty
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Rare Beauty
The website of Rare Beauty (rarebeauty.com) receives about 680.7K visits a month and ranks #40,653 among all websites worldwide, #1,970 in Beauty and Cosmetics.
- Monthly visits680.7K
▼ 6.7% vs previous month
- Unique visitors488.9K
per month
- Global rank#40,653
among all websites
- Category rank#1,970
Lifestyle · Beauty and Cosmetics
- Bounce rate43%
- Pages per visit4.6
- Average visit1 min 37 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Rare Beauty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Rare Beauty
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Rare Beauty
Complete news archive for Rare Beauty
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Rare Beauty
10 companies that operate in the same segment as Rare Beauty (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Rare Beauty
Rare Beauty was founded in 2001.
Rare Beauty is headquartered in El Segundo, United States. It is registered at El Segundo, California, United States.
Rare Beauty is a cosmetics company that produces and sells vegan, cruelty-free makeup products such as blushes, lipsticks, and tools. It operates an online store for direct purchases, emphasizing mental health initiatives through the Rare Impact Fund. The brand focuses on accessibility and sustainability, shipping to various countries from its base in the United States, and serves global consumers seeking ethical beauty options.
Rare Beauty's top competitors include Glossier, Minimalist and E.L.F Cosmetics.
Rare Beauty offers Soft Pinch Bouncy Blush, Liquid Touch Brightening Concealer, and Kind Words Matte Lipstick.
The website of Rare Beauty receives about 681 thousand visits a month and ranks #40,653 among all websites worldwide.