About Marmalade
Marmalade is a Transportation, Automotive & Logistics company based in Peterborough (United Kingdom) founded in 2007, and was acquired by Atlanta Group in April 2021. Usage-based car insurance is provided for learner and new drivers. It operates on a Subscription Services, Pay-per-Use / Usage-Based, and InsurTech model in Transportation, Automotive & Logistics and Financial Services sectors. Its website wearemarmalade.co.uk draws about 180 thousand monthly visits. Marmalade offers products and services including Learner Driver Insurance, Young Driver Insurance, Black Box Insurance, Student Car Insurance, and Experienced Driver Insurance. Its focus areas include Insurance and Automotive Insurance. Its legal entity is Atlanta Insurance Intermediaries Limited. Its competitors include Zego, Marshmallow and Cuvva; 3 of its 3 listed competitors have raised funding.
Company details
Car insurance is offered by Marmalade for learner, young, and experienced drivers. Coverage is provided across various stages of driving, from provisional to full license holders. Specialized policies are designed for students and drivers over 30, 40, and 50 years old. Solutions include black box telematics for monitoring driving behavior and pay-as-you-go options for flexible usage. The company operates within the financial services sector, focusing on automotive insurance in the United Kingdom.
- Headquarters Peterborough, United Kingdom
- Stage Acquired
- SectorsTransportation, Automotive & LogisticsFinancial Services
- Website category Finance · Insurance
- Website wearemarmalade.co.uk
- Social LinkedIn X Facebook YouTube
- Acquired by Atlanta Group (Apr 2021)
- Legal Name Atlanta Insurance Intermediaries Limited
- Investors
- Acquired byAtlanta Group
(Apr 2021)
Products & Services of Marmalade
Marmalade offers a comprehensive portfolio of products and services, including Learner Driver Insurance, Young Driver Insurance, Black Box Insurance, Student Car Insurance, and Experienced Driver Insurance.
Insurance is provided for learners driving various cars.
Insurance is offered for young drivers aged 17-21.
Telematics-based insurance is provided for driving monitoring.
Temporary insurance is available for student drivers.
Insurance is tailored for drivers over 30 years.
Apps and channels of Marmalade
its YouTube channel Marmalade Insurance has 1.19K subscribers and 30 videos.
Videos from Marmalade
The most watched videos on Marmalade's YouTube channel, Marmalade Insurance (1.19K subscribers). Click a video to play it here.
More on Marmalade Insurance.
Investors in Marmalade
Marmalade has secured backing from 1 investor. Prominent investors backing the company include Atlanta Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Atlanta Group is recognized as a leading UK insurance broker. | atlantagroup.co.uk | Salford, United Kingdom |
Investor details for Marmalade
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Timeline of Marmalade
2 dated milestones of Marmalade across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Marmalade is founded.
- Exit Acquired by Atlanta Group.
Competitors of Marmalade
Marmalade has 3 listed competitors in our database, 3 of them funded. They include Zego, Marshmallow and Cuvva.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zego.com | 2016 | London, United Kingdom | $309.7M | Motor insurance is provided for personal and work driving. | ||
| marshmallow.com | 2017 | London, United Kingdom | $161.3M | 310 | Auto insurance is delivered via app to individual drivers. | |
| cuvva.com | 2014 | London, United Kingdom | $27.19M | 198 | Online usage-based car insurance solutions |
Detailed competitors of Marmalade
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Web traffic of Marmalade
The website of Marmalade (wearemarmalade.co.uk) receives about 180.3K visits a month and ranks #262,342 among all websites worldwide, #1,410 in Insurance.
- Monthly visits180.3K
▲ 22.6% vs previous month
- Unique visitors68.4K
per month
- Global rank#262,342
among all websites
- Category rank#1,410
Finance · Insurance
- Bounce rate47%
- Pages per visit2.6
- Average visit1 min 09 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Marmalade. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
veygo.com | veygo.com | 100% | #61,994 | – | |
| collingwood.co.uk | 98% | 111.3K | #326,773 | View details | |
| gocompare.com | 78% | 3.4M | #14,026 | View details | |
confused.com | confused.com | 76% | #9,728 | – | |
| comparethemarket.com | 75% | #3,408 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Marmalade
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Automotive Retail & Aftersales
2 companies that operate in the same segment as Marmalade (Automotive Retail & Aftersales) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Auto insurance is delivered via app to individual drivers. | 2017 | London, England, United Kingdom | USD 161.3 M | USD 369.88 M | 625 | |
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M |
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Related news about Marmalade
Complete news archive for Marmalade
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Frequently Asked Questions about Marmalade
Marmalade was founded in 2007.
Marmalade is headquartered in Peterborough, United Kingdom.
Car insurance is offered by Marmalade for learner, young, and experienced drivers. Coverage is provided across various stages of driving, from provisional to full license holders. Specialized policies are designed for students and drivers over 30, 40, and 50 years old. Solutions include black box telematics for monitoring driving behavior and pay-as-you-go options for flexible usage. The company operates within the financial services sector, focusing on automotive insurance in the United Kingdom.
Marmalade's top competitors include Marshmallow, Cuvva and Zego.
Marmalade offers Learner Driver Insurance, Young Driver Insurance, Black Box Insurance, Student Car Insurance, and Experienced Driver Insurance.
Marmalade has 1 investor. Key investors include Atlanta Group.
Marmalade operates through Atlanta Insurance Intermediaries Limited.
Yes. Marmalade was acquired by Atlanta Group in April 2021.
The website of Marmalade receives about 180 thousand visits a month and ranks #262,342 among all websites worldwide.