About Mars Fishcare
Mars Fishcare is a Consumer company based in Washington (United States) founded in 2004, and was acquired by Mars in September 2006. Aquarium products are manufactured and distributed by Mars Fishcare. Its chief executive, as recorded, is Grant Reid. Its website apifishcare.com draws about 63 thousand monthly visits. Mars Fishcare offers products and services including Nutrition, Filtration, Treatments, Water Testing, and Aquaspin. Its focus areas include Consumer Goods, Pet Care Products, Durables & Accessories and Aquariums & Terrariums_OLD.
Company details
Aquarium products are manufactured by Mars Fishcare, established in 2004 as a division under the API brand. Operations focus on developing and supplying items under brands including API Fishcare, Rena, Pondcare, and Aquarian. Products are distributed through partnered retailers such as Amazon, Petco, and Chewy, serving the pet care sector without specified geographic limitations.
- Headquarters Washington, United States
- Stage Acquired
- SectorsConsumer
- Website category Pets and Animals · Fish and Aquaria
- Website apifishcare.com
- Social Facebook Instagram YouTube
- Acquired by Mars (Sep 2006)
Products & Services of Mars Fishcare
Mars Fishcare offers a comprehensive portfolio of products and services, including Nutrition, Filtration, Treatments, Water Testing, and Aquaspin.
Supplements for fish health and maintenance
Systems to maintain clean water environments
Solutions for disease and water quality issues
Tools to monitor and analyze water parameters
App for tracking aquarium conditions and advice
Apps and channels of Mars Fishcare
its YouTube channel API Fishcare has 4.4K subscribers and 25 videos.
Videos from Mars Fishcare
The most watched videos on Mars Fishcare's YouTube channel, API Fishcare (4.4K subscribers). Click a video to play it here.
More on API Fishcare.
Investors in Mars Fishcare
Mars Fishcare has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Mars.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Grains, legumes, snacks, pet care, and confectionery products are produced. | 1911 | mars.com | Mclean, United States |
Investor details for Mars Fishcare
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- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Mars Fishcare
1 people are tracked at Mars Fishcare (1 in leadership).
| Name | Role | Group |
|---|---|---|
Grant Reid | CEO | Leadership |
Complete people profiles for Mars Fishcare
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Mars Fishcare
2 dated milestones of Mars Fishcare across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Mars Fishcare is founded.
- Exit Acquired by Mars.
Web traffic of Mars Fishcare
The website of Mars Fishcare (apifishcare.com) receives about 62.5K visits a month and ranks #494,575 among all websites worldwide, #3,899 in Fish and Aquaria.
- Monthly visits62.5K
- Unique visitors29.8K
per month
- Global rank#494,575
among all websites
- Category rank#3,899
Pets and Animals · Fish and Aquaria
- Bounce rate45%
- Pages per visit2.8
- Average visit59 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Mars Fishcare. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
americanaquariumproducts.com | americanaquariumproducts.com | 100% | #2,715,788 | – | |
| tetra-fish.com | 90% | 45.8K | #769,916 | View details | |
marinedepot.com | marinedepot.com | 86% | #12,769,573 | – | |
| seachem.com | 84% | #412,062 | View details | ||
microbelift.com | microbelift.com | 78% | #3,272,626 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Mars Fishcare
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet Care Products & Services
3 companies that operate in the same segment as Mars Fishcare (Pet Care Products & Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Pet food products are provided through an internet-first brand. | 1894 | St. Louis, Missouri, United States | ||||
Birdbuddy is recognized for its AI-powered smart bird feeders. | 2002 | Wilmington, Delaware, United States | USD 30.97 M | |||
Manufacturer and distributor of health and wellness products for dogs and cats | 2010 | Eagle, Idaho, United States | USD 2 M | USD 1.1 B | 1,933 |
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Frequently Asked Questions about Mars Fishcare
Mars Fishcare was founded in 2004.
Mars Fishcare is headquartered in Washington, United States. It is registered at Washington, District Of Columbia, United States.
Grant Reid is the CEO of Mars Fishcare, as recorded in our data.
Aquarium products are manufactured by Mars Fishcare, established in 2004 as a division under the API brand. Operations focus on developing and supplying items under brands including API Fishcare, Rena, Pondcare, and Aquarian. Products are distributed through partnered retailers such as Amazon, Petco, and Chewy, serving the pet care sector without specified geographic limitations.
Mars Fishcare offers Nutrition, Filtration, Treatments, Water Testing, and Aquaspin.
Mars Fishcare has 1 investor. Key investors include Mars.
Yes. Mars Fishcare was acquired by Mars in September 2006.