About MascotSecret
MascotSecret is a Media & Entertainment company based in Cleveland (United States) founded in 2012, and was acquired by Cox Enterprises in September 2014. Fan engagement platform for celebrities. It operates in the Media & Entertainment and Technology sectors. MascotSecret has raised $510 thousand across 1 funding round from investors including Toba Capital and Cox Enterprises. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Influencer Marketing and Influencer Media Kit. Its legal entity is MascotSecret LLC. Its competitors include LTK, Klout and Adly; 3 of its 3 listed competitors have raised funding.
Company details
MascotSecret was founded in 2012 in Cleveland, United States, as a platform in the entertainment sector. Events are promoted directly to fans by celebrities and businesses. Tickets are booked and seats are adjusted during live programs by users. The company was acquired by Cox Enterprises in 2014. Operations center on facilitating interactions between fans and promoters in the digital space.
- Headquarters Cleveland, United States
- Stage Acquired
- SectorsMedia & EntertainmentTechnology
- Email••••••••
- Website mascotsecret.com
- Social LinkedIn X Facebook
- Acquired by Cox Enterprises (Sep 2014)
- Legal Name Mascotsecret Llc
- Total Equity Funding$510K (USD)
in 1 rounds
- Latest Funding Round$510K (USD), Seed
Aug 2013
- InvestorsToba Capital
& 1 more
- Acquired byCox Enterprises
(Sep 2014)
Funding Insights of MascotSecret
MascotSecret has successfully raised a total of $510K through 1 strategic funding round. The most recent funding activity was a Seed round of $510 thousand completed in August 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $510,000
- Total Rounds 1
- Last Round Seed — $510,000
- First Round $510,000
(Aug 2013)
- Investors Count 1
All 1 funding rounds of MascotSecret with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2013 | $510,000 | Seed | – | Toba Capital | – |
2 investors in total: 2 institutional.
Investors in MascotSecret
MascotSecret has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Toba Capital and Cox Enterprises.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Stage-agnostic investments are conducted by Toba Capital in US companies. | tobacapital.com | Newport Beach, United States | ||
Communications, automotive, and sustainability services offered by Cox Enterprises. | coxenterprises.com |
Investor details for MascotSecret
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of MascotSecret
1 people are tracked at MascotSecret (1 in leadership).
| Name | Role | Group |
|---|---|---|
Donna Lee | Co-Founder | Leadership |
Complete people profiles for MascotSecret
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of MascotSecret
3 dated milestones of MascotSecret across 2 years, from founding to its latest funding, stage changes and deals.
- Founded MascotSecret is founded.
- Funding First funding round of $510K.
- Exit Acquired by Cox Enterprises.
Competitors of MascotSecret
MascotSecret has 3 listed competitors in our database, 3 of them funded. They include LTK, Klout and Adly.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shopltk.com | 2011 | Dallas, United States | $315M | 389 | Multi-category products are aggregated online for shopping. | |
| klout.com | 2008 | San Francisco, United States | $40.07M | Social media influence is measured via data from multiple networks. | ||
| adly.com | 2009 | Los Angeles, United States | $13.51M | 13 | Brands are matched with influencers for targeted marketing campaigns. |
Detailed competitors of MascotSecret
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as MascotSecret (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about MascotSecret
MascotSecret was founded in 2012 and raised its 1st funding round 1 year after it was founded.
MascotSecret is headquartered in Cleveland, United States. It is registered at Cleveland, Ohio, United States.
MascotSecret is a funded company, having raised a total of $510K across 1 funding round to date. The company's 1st funding round was a Seed of $510K, raised on Aug 2013.
MascotSecret was founded in 2012 in Cleveland, United States, as a platform in the entertainment sector. Events are promoted directly to fans by celebrities and businesses. Tickets are booked and seats are adjusted during live programs by users. The company was acquired by Cox Enterprises in 2014. Operations center on facilitating interactions between fans and promoters in the digital space.
MascotSecret has 2 investors. Key investors include Toba Capital, and Cox Enterprises.
MascotSecret operates through Mascotsecret Llc.
Yes. MascotSecret was acquired by Cox Enterprises in September 2014.