About Mass Relevance
Mass Relevance is a company based in Austin (United States) founded in 2010 by Sam Decker was acquired by Spredfast in April 2014.. Mass Relevance has raised $5.88 million across 2 funding rounds from investors including Spredfast, Austin Ventures and Battery Ventures. Mass Relevance operates in a competitive market with competitors including Brand Networks, Addressable, Salesforce Buddy Media, Spredfast and Archive, among others.
- Headquarter Austin, United States
- Founders Sam Decker
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Sectors
Technology
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Phone
*********
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Website
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Social
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- Legal Name Mass Relevance Inc
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Funding Insights of Mass Relevance
Mass Relevance has successfully raised a total of $5.88M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.63 million completed in May 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $3.6M
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First Round
First Round
(23 Mar 2011)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| May, 2012 | Amount | Series A - Mass Relevance | Valuation | Battery Ventures , Allegro Investment Fund | |
| Mar, 2011 | Amount | Seed - Mass Relevance | Valuation | Floodgate , Austin Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Mass Relevance
Mass Relevance has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Spredfast, Austin Ventures and Battery Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital investments in Texas-based companies.
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Founded Year | Domain | Location | |
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Investments in technology companies are conducted globally by Battery Ventures.
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Founded Year | Domain | Location | |
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Early-stage investments are focused on by Floodgate in US startups.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Mass Relevance
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Mass Relevance
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Mass Relevance Comparisons
Competitors of Mass Relevance
Mass Relevance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brand Networks, Addressable, Salesforce Buddy Media, Spredfast and Archive, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Brand Networks is recognized for employee influencer marketing technology.
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| domain | founded_year | HQ Location |
Web3 intelligence solutions are provided for marketers by Addressable.
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| domain | founded_year | HQ Location |
Social media marketing solutions
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| domain | founded_year | HQ Location |
Social media programs are managed, monitored, and measured at scale.
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| domain | founded_year | HQ Location |
Archive is recognized as an influencer marketing and UGC management platform.
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| domain | founded_year | HQ Location |
Social media content value is quantified and optimized for enterprises.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Mass Relevance
When was Mass Relevance founded?
Mass Relevance was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Where is Mass Relevance located?
Mass Relevance is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Who is the current CEO of Mass Relevance?
Sam Decker is the current CEO of Mass Relevance. They have also founded this company.
Is Mass Relevance a funded company?
Mass Relevance is a funded company, having raised a total of $5.88M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.25M, raised on Mar 23, 2011.
What does Mass Relevance do?
Mass Relevance was founded in 2010 in Austin, United States, as a SaaS platform focused on social media engagement. Social content from various networks is aggregated, filtered, and re-displayed in real time to digital properties including TV, web, mobile, and jumbotrons. Operations center on enabling consumer interactions through this technology. A merger with Spredfast occurred in April 2014, integrating their capabilities in the social experience sector.
Who are the top competitors of Mass Relevance?
Mass Relevance's top competitors include Addressable, Brand Networks and Salesforce Buddy Media.
Who are Mass Relevance's investors?
Mass Relevance has 6 investors. Key investors include Spredfast, Austin Ventures, Battery Ventures, Floodgate, and Allegro Investment Fund.
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