About Mass Relevance
Mass Relevance is a Technology company based in Austin (United States) founded in 2010 by Sam Decker, and was acquired by Spredfast in April 2014. Social content is aggregated, filtered, and displayed across digital platforms. Mass Relevance has raised $5.88 million across 2 funding rounds from investors including Spredfast, Austin Ventures and Battery Ventures. Its chief executive, as recorded, is Sam Decker. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech and Social Media Marketing. Its legal entity is Mass Relevance Inc. Its competitors include Brand Networks, Salesforce Buddy Media and Spredfast; 3 of its 3 listed competitors have raised funding.
Company details
Mass Relevance was founded in 2010 in Austin, United States, as a SaaS platform focused on social media engagement. Social content from various networks is aggregated, filtered, and re-displayed in real time to digital properties including TV, web, mobile, and jumbotrons. Operations center on enabling consumer interactions through this technology. A merger with Spredfast occurred in April 2014, integrating their capabilities in the social experience sector.
- Headquarters Austin, United States
- Founders Sam Decker
- Stage Acquired
- SectorsTechnology
- Website massrelevance.com
- Social LinkedIn X Facebook
- Acquired by Spredfast (Apr 2014)
- Legal Name Mass Relevance Inc
Funding Insights of Mass Relevance
Mass Relevance has successfully raised a total of $5.88M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $3.63 million completed in May 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.88M
- Total Rounds 2
- Last Round Series A — $3.63M
- First Round $2.25M
(Mar 2011)
- Investors Count 5
All 2 funding rounds of Mass Relevance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2012 | $3.63M | Series A | – | Battery Ventures, Allegro Investment Fund | |
| Mar 2011 | $2.25M | Seed | – | Floodgate, Austin Ventures | – |
6 investors in total: 6 institutional.
Investors in Mass Relevance
Mass Relevance has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Spredfast, Austin Ventures and Battery Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in Texas-based companies. | austinventures.com | |||
Investments in technology companies are conducted globally by Battery Ventures. | battery.com | |||
Early-stage investments are focused on by Floodgate in US startups. | floodgate.com | Menlo Park, United States | ||
Allegro Investment Fund is involved in investment activities. | allegroinvestmentfund.com | |||
Compound is recognized as a thesis-driven investment firm. | compound.vc | New York, United States | ||
Social media programs are managed, monitored, and measured at scale. | 2008 | spredfast.com | Austin, United States |
Investor details for Mass Relevance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Mass Relevance
1 people are tracked at Mass Relevance (1 in leadership).
| Name | Role | Group |
|---|---|---|
Sam Decker | Co-Founder & CEO | Leadership |
Complete people profiles for Mass Relevance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Mass Relevance
4 dated milestones of Mass Relevance across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Mass Relevance is founded.
- Funding First funding round of $2.3M.
- Funding Latest funding round, Series A, of $3.6M.
- Exit Acquired by Spredfast.
Competitors of Mass Relevance
Mass Relevance has 3 listed competitors in our database, 3 of them funded. They include Brand Networks, Salesforce Buddy Media and Spredfast.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bn.co | 2006 | Saint Paul, United States | $97.04M | 62 | Brand Networks is recognized for employee influencer marketing technology. | |
| buddymedia.com | 2007 | New York, United States | $92.02M | Social media marketing solutions | ||
| spredfast.com | 2008 | Austin, United States | $116.24M | 507 | Social media programs are managed, monitored, and measured at scale. |
Detailed competitors of Mass Relevance
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Mass Relevance
Websites that share an audience with Mass Relevance (massrelevance.com).
Websites whose visitors overlap most with Mass Relevance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| spredfast.com | 35% | View details |
Top companies in MarketingTech
3 companies that operate in the same segment as Mass Relevance (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Mass Relevance
Mass Relevance was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Mass Relevance is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Sam Decker is the CEO of Mass Relevance, as recorded in our data. They have also founded this company.
Mass Relevance is a funded company, having raised a total of $5.88M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.25M, raised on Mar 2011.
Mass Relevance was founded in 2010 in Austin, United States, as a SaaS platform focused on social media engagement. Social content from various networks is aggregated, filtered, and re-displayed in real time to digital properties including TV, web, mobile, and jumbotrons. Operations center on enabling consumer interactions through this technology. A merger with Spredfast occurred in April 2014, integrating their capabilities in the social experience sector.
Mass Relevance's top competitors include Brand Networks, Salesforce Buddy Media and Spredfast.
Mass Relevance has 6 investors. Key investors include Spredfast, Austin Ventures, Battery Ventures, Floodgate, and Allegro Investment Fund.
Mass Relevance operates through Mass Relevance Inc.
Yes. Mass Relevance was acquired by Spredfast in April 2014.