About Max Factor
Max Factor is a Consumer company based in Hunt Valley (United States) founded in 1909, and was acquired by Procter & Gamble in June 1991. Makeup products are manufactured and distributed worldwide by Max Factor. Its chief executive, as recorded, is Camillo Pane. Its website maxfactor.com draws about 90 thousand monthly visits. Max Factor offers products and services including False Lash Effect Supreme Recharge Mascara, Facefinity All Day Flawless Foundation, Colour Elixir Lipstick, and Masterpiece Waterproof Matte Liquid Eyeliner. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Makeup and Multi-Category. Its competitors include Procter & Gamble, Glossier and Colgate Palmolive; 1 of its 3 listed competitors has raised funding.
Company details
Max Factor was founded in 1909 and is headquartered in Hunt Valley, United States. Operations focus on the cosmetics sector, where a range of face, eye, lip, and nail products is manufactured and distributed. Both classic and new items are included in the lineup. Tutorials and virtual try-on tools are provided to support product selection by customers.
- Headquarters Hunt Valley, United States
- Stage Acquired
- SectorsConsumer
- Website maxfactor.com/en-gb
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Procter & Gamble (Jun 1991)
- Investors
- Acquired byProcter & Gamble
(Jun 1991)
Products & Services of Max Factor
Max Factor offers a comprehensive portfolio of products and services, including False Lash Effect Supreme Recharge Mascara, Facefinity All Day Flawless Foundation, Colour Elixir Lipstick, and Masterpiece Waterproof Matte Liquid Eyeliner.
Mascara for enhanced lash volume and length
Foundation for long-lasting, airbrushed skin finish
Lipstick providing vibrant color and moisture
Eyeliner for precise, smudge-resistant application
Apps and channels of Max Factor
its YouTube channel Max Factor has 85.7K subscribers and 20 videos.
Videos from Max Factor
The most watched videos on Max Factor's YouTube channel, Max Factor (85.7K subscribers). Click a video to play it here.
More on Max Factor.
Investors in Max Factor
Max Factor has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Procter & Gamble.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of FMCG conglomerate products | 1837 | pg.com | United States |
Investor details for Max Factor
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People of Max Factor
1 people are tracked at Max Factor (1 in leadership).
| Name | Role | Group |
|---|---|---|
Camillo Pane | CEO | Leadership |
Complete people profiles for Max Factor
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Timeline of Max Factor
2 dated milestones of Max Factor across 82 years, from founding to its latest funding, stage changes and deals.
- Founded Max Factor is founded.
- Exit Acquired by Procter & Gamble.
Competitors of Max Factor
Max Factor has 3 listed competitors in our database, 1 of them funded. They include Procter & Gamble, Glossier and Colgate Palmolive.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pg.com | 1837 | United States | 108,000 | Provider of FMCG conglomerate products | ||
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| colgatepalmolive.com | 1806 | New York, United States | 683 | Manufacturer of personal care, home care and pet nutrition products |
Detailed competitors of Max Factor
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Web traffic of Max Factor
The website of Max Factor (maxfactor.com) receives about 89.8K visits a month.
- Monthly visits89.8K
▲ 14.9% vs previous month
Websites whose visitors overlap most with Max Factor. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| maybelline.com | 100% | 1.2M | #38,352 | View details | |
| loreal.com | 95% | 1.8M | #33,501 | View details | |
maxfactorarabia.com | maxfactorarabia.com | 94% | – | ||
maccosmetics.it | maccosmetics.it | 94% | #225,917 | – | |
| revlon.com | 94% | 458.3K | #89,867 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Max Factor
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Max Factor (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Max Factor
Complete news archive for Max Factor
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Frequently Asked Questions about Max Factor
Max Factor was founded in 1909.
Max Factor is headquartered in Hunt Valley, United States. It is registered at Hunt Valley, Maryland, United States.
Camillo Pane is the CEO of Max Factor, as recorded in our data.
Max Factor was founded in 1909 and is headquartered in Hunt Valley, United States. Operations focus on the cosmetics sector, where a range of face, eye, lip, and nail products is manufactured and distributed. Both classic and new items are included in the lineup. Tutorials and virtual try-on tools are provided to support product selection by customers.
Max Factor's top competitors include Procter & Gamble, Glossier and Colgate Palmolive.
Max Factor offers False Lash Effect Supreme Recharge Mascara, Facefinity All Day Flawless Foundation, Colour Elixir Lipstick, and Masterpiece Waterproof Matte Liquid Eyeliner.
Max Factor has 1 investor. Key investors include Procter & Gamble.
Yes. Max Factor was acquired by Procter & Gamble in June 1991.