About Medialyzer
Medialyzer is a company based in Istanbul (Turkey) founded in 2019 by Mustafa Gullu and Emre Gonultas. Medialyzer has raised $2 million across 2 funding rounds from investors including TechOne Venture Capital, twozero Ventures and Kultepe Investment. Medialyzer offers products and services including TV Attribution, TV Tracking, and TV Remarketing. Medialyzer operates in a competitive market with competitors including Vizu, Thorndyke, Barometric, Spot Trender and CasterStats, among others.
- Headquarter Istanbul, Turkey
- Founders Mustafa Gullu, Emre Gonultas
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$2 M (USD)
in 2 rounds
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Latest Funding Round
$2 M (USD), Seed
Jan 05, 2022
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Investors
TechOne Venture Capital
& 4 more
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Employee Count
Not available
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Products & Services of Medialyzer
Medialyzer offers a comprehensive portfolio of products and services, including TV Attribution, TV Tracking, and TV Remarketing.
Measures impact of TV ads on online activities for optimization
Tracks TV ads and competitors in real-time for quick responses
Enables retargeting of audiences based on TV ad exposure
People of Medialyzer
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Funding Insights of Medialyzer
Medialyzer has successfully raised a total of $2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Medialyzer
Medialyzer has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include TechOne Venture Capital, twozero Ventures and Kultepe Investment.
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Venture capital is provided for sports, media, and entertainment startups.
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Investor details for Medialyzer
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Investments & Acquisitions by Medialyzer
Investment portfolio details for Medialyzer
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Financial Statements - Medialyzer
Detailed financials for Medialyzer
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Medialyzer Comparisons
Peer comparison for Medialyzer
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Competitors of Medialyzer
Medialyzer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vizu, Thorndyke, Barometric, Spot Trender and CasterStats, among others.
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Multi-channel ad analytics are provided for campaign measurement and optimization.
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Independent verification services for digital out-of-home advertising and media owners.
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Attribution intelligence software is provided for media impact analysis.
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Offers AI-powered services for ad optimization, brand insights, and business data collection.
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Media analytics software is developed for broadcasters and streamers.
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Detailed competitors of Medialyzer
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Latest news on Medialyzer
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Frequently Asked Questions about Medialyzer
Medialyzer was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Medialyzer is headquartered in Istanbul, Turkey.
Mustafa Gullu is the current CEO of Medialyzer. They have also founded this company.
Medialyzer is a funded company, having raised a total of $2M across 2 funding rounds to date.
Medialyzer provides a media measurement platform. It enables marketers to measure offline media impact. The platform provides features to analyze television campaigns and their impact on online consumer behavior. This is utilized to increase ROI. The solution is also used to generate actionable insights.
Medialyzer's top competitors include Vizu, Barometric and CasterStats.
Medialyzer offers TV Attribution, TV Tracking, and TV Remarketing.
Medialyzer has 5 investors. Key investors include TechOne Venture Capital, twozero Ventures, Kultepe Investment, Behic Pektas, and Unal Cem Sungur.