About Medialyzer
Medialyzer is a company based in Istanbul (Turkey) founded in 2019 by Mustafa Gullu and Emre Gonultas.. Medialyzer has raised $2 million across 2 funding rounds from investors including TechOne Venture Capital, twozero Ventures and Kultepe Investment. Medialyzer offers products and services including TV Attribution, TV Tracking, and TV Remarketing. Medialyzer operates in a competitive market with competitors including Vizu, Thorndyke, Barometric, Spot Trender and CasterStats, among others.
- Headquarter Istanbul, Turkey
- Founders Mustafa Gullu, Emre Gonultas
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2 M (USD)
in 2 rounds
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Latest Funding Round
$2 M (USD), Seed
Jan 05, 2022
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Investors
TechOne Venture Capital
& 4 more
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Employee Count
Employee Count
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Products & Services of Medialyzer
Medialyzer offers a comprehensive portfolio of products and services, including TV Attribution, TV Tracking, and TV Remarketing. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Measures impact of TV ads on online activities for optimization
Tracks TV ads and competitors in real-time for quick responses
Enables retargeting of audiences based on TV ad exposure
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Funding Insights of Medialyzer
Medialyzer has successfully raised a total of $2M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $2.0M
- First Round First Round
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2022 | Amount | Seed - Medialyzer | Valuation | Kultepe Investment | |
| Aug, 2020 | Amount | Seed - Medialyzer | Valuation | twozero Ventures , TechOne Venture Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Medialyzer
Medialyzer has secured backing from 5 investors, including venture fund and angel investors. Prominent investors backing the company include TechOne Venture Capital, twozero Ventures and Kultepe Investment. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture capital is provided for sports, media, and entertainment startups.
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Medialyzer
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Medialyzer
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Medialyzer Comparisons
Competitors of Medialyzer
Medialyzer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Vizu, Thorndyke, Barometric, Spot Trender and CasterStats, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multi-channel ad analytics are provided for campaign measurement and optimization.
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Independent verification services for digital out-of-home advertising and media owners.
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Attribution intelligence software is provided for media impact analysis.
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| domain | founded_year | HQ Location |
Offers AI-powered services for ad optimization, brand insights, and business data collection.
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| domain | founded_year | HQ Location |
Media analytics software is developed for broadcasters and streamers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Medialyzer
Frequently Asked Questions about Medialyzer
When was Medialyzer founded?
Medialyzer was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Where is Medialyzer located?
Medialyzer is headquartered in Istanbul, Turkey.
Who is the current CEO of Medialyzer?
Mustafa Gullu is the current CEO of Medialyzer. They have also founded this company.
Is Medialyzer a funded company?
Medialyzer is a funded company, having raised a total of $2M across 2 funding rounds to date.
What does Medialyzer do?
Medialyzer provides a media measurement platform. It enables marketers to measure offline media impact. The platform provides features to analyze television campaigns and their impact on online consumer behavior. This is utilized to increase ROI. The solution is also used to generate actionable insights.
Who are the top competitors of Medialyzer?
Medialyzer's top competitors include Vizu, Barometric and CasterStats.
What products or services does Medialyzer offer?
Medialyzer offers TV Attribution, TV Tracking, and TV Remarketing.
Who are Medialyzer's investors?
Medialyzer has 5 investors. Key investors include TechOne Venture Capital, twozero Ventures, Kultepe Investment, Behic Pektas, and Unal Cem Sungur.