Vizu

San Francisco, United States Founded: 2005 • Age: 21 yrs Acquired By Nielsen
Multi-channel ad analytics are provided for campaign measurement and optimization.
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About Vizu

Vizu is a company based in San Francisco (United States) founded in 2005 was acquired by Nielsen in July 2012.. Vizu has raised $23.25 million across 7 funding rounds from investors including Nielsen, Edventure Holdings and DFJ. Vizu operates in a competitive market with competitors including Medialyzer, Thorndyke, Barometric, Adlook and Drishte, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Vizu Corporation
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $23.25 M (USD)

    in 7 rounds

  • Latest Funding Round
    $2.43 M (USD), Series C

    Apr 09, 2012

  • Investors
    Nielsen

    & 10 more

  • Employee Count
    Employee Count
  • Acquired by
    Nielsen

    (Jul 02, 2012)

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People of Vizu
Headcount 10000+
Employee Profiles 446
Board Members and Advisors 8
Employee Profiles
People
Cathy Lykins
Revenue Operations Lead - Local Tv, Audio, National And Digital
People
Sunok Pak
Svp, Global Marketing
People
Nicolina Marzicola
Chief People Officer
People
Sumeet Singh
Sr. Analyst Executive

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Board Members and Advisors
people
Nancy Tellem
Director
people
Thomas H. Castro
Director
people
Stephanie Plaines
Director
people
Jonathan Miller
Director

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Funding Insights of Vizu

Vizu has successfully raised a total of $23.25M across 7 strategic funding rounds. The most recent funding activity was a Series C round of $2.43 million completed in April 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 7
  • Last Round Series C — $2.4M
  • First Round

    (20 Feb 2006)

  • Investors Count 10
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2012 Amount Series C - Vizu Valuation

investors

Mar, 2011 Amount Series B - Vizu Valuation

investors

Dec, 2009 Amount Series C - Vizu Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Vizu

Vizu has secured backing from 11 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Nielsen, Edventure Holdings and DFJ. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Investments are focused by Edventure Holdings on US tech startups.
Founded Year Domain Location
US focused VC firm
Founded Year Domain Location
Investments are made in early-stage technology companies by Inovia Capital.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Vizu

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Vizu

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Vizu Comparisons

Employees
+
Add Comparison
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Competitors of Vizu

Vizu operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Medialyzer, Thorndyke, Barometric, Adlook and Drishte, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Provides a media measurement platform
domain founded_year HQ Location
Independent verification services for digital out-of-home advertising and media owners.
domain founded_year HQ Location
Attribution intelligence software is provided for media impact analysis.
domain founded_year HQ Location
Provides cookieless ads using deep learning technology for advertisers.
domain founded_year HQ Location
Computer vision APIs for detection and recognition tasks are provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Vizu

Frequently Asked Questions about Vizu

When was Vizu founded?

Vizu was founded in 2005 and raised its 1st funding round 1 year after it was founded.

Where is Vizu located?

Vizu is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Vizu a funded company?

Vizu is a funded company, having raised a total of $23.25M across 7 funding rounds to date. The company's 1st funding round was a Series C of $6.75M, raised on Feb 20, 2006.

What does Vizu do?

Founded in 2005 in San Francisco, United States, Vizu operates in the advertising technology sector. A platform is offered for real-time measurement and optimization of brand advertising campaigns. Ad impressions and exposure data are tracked and translated into usable formats. Audience measurement is conducted across audio and TV channels, with data verified using deduplicated sources.

Who are the top competitors of Vizu?

Vizu's top competitors include Medialyzer, Barometric and Drishte.

Who are Vizu's investors?

Vizu has 11 investors. Key investors include Nielsen, Edventure Holdings, DFJ, Inovia Capital, and Greycroft.

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