MerchantCircle

Mountain View, United States Founded: 2005 • Age: 21 yrs Acquired By Breed Reply
Local businesses are networked for listings, marketing, and advice.
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About MerchantCircle

MerchantCircle is a company based in Mountain View (United States) founded in 2005 was acquired by Breed Reply in May 2011.. MerchantCircle has raised $14.3 million across 2 funding rounds from investors including Breed Reply, Square 1 Bank and IAC. MerchantCircle has completed 1 acquisition, including Timebridge. MerchantCircle offers products and services including Business Listing Service, Article Publishing, and Merchant Support. MerchantCircle operates in a competitive market with competitors including Yelp, Judy's Book, Citysearch, Locality and Midwich, among others.

  • Headquarter Mountain View, United States
  • Sectors
    Business Services
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Business Services → Event, Translation & Local Services
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $14.3 M (USD)

    in 2 rounds

  • Latest Funding Round
    $10 M (USD), Series B

    Sep 01, 2007

  • Investors
    Breed Reply

    & 5 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    Breed Reply

    (May 26, 2011)

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Products & Services of MerchantCircle

MerchantCircle offers a comprehensive portfolio of products and services, including Business Listing Service, Article Publishing, and Merchant Support. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform for merchants to list and manage business profiles

Tool for sharing advice and guides on various topics

Assistance for businesses through contact and resources

People of MerchantCircle
Headcount 10-50
Employee Profiles 12
Employee Profiles
People
Lesley Pofscher
Administrative Officer
People
Edward Mangini
Chief Financial Officer
People
Ben (Buddy) Smith III
Executive Assistant to the CEO
People
Media Mogul
Executive Director

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Funding Insights of MerchantCircle

MerchantCircle has successfully raised a total of $14.3M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in September 2007. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $10.0M
  • First Round

    (05 Jun 2006)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2007 Amount Series B - MerchantCircle Valuation

investors

Jun, 2006 Amount Series A - MerchantCircle Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in MerchantCircle

MerchantCircle has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include Breed Reply, Square 1 Bank and IAC. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Early-stage venture capital investments are focused on US companies.
Founded Year Domain Location
Early-stage venture capital is invested in US and China.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by MerchantCircle

MerchantCircle has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Timebridge. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Offers software for scheduling meetings, managing calendars, and enhancing productivity.
2005
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - MerchantCircle

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Merchantcircle Comparisons

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Competitors of MerchantCircle

MerchantCircle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Yelp, Judy's Book, Citysearch, Locality and Midwich, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Platform for discovering and sharing local businesses
domain founded_year HQ Location
Social platform for local communities
domain founded_year HQ Location
Online listings platform for local businesses
domain founded_year HQ Location
Local services information is searched and aggregated by Locality.
domain founded_year HQ Location
Provider of B2B services
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Merchantcircle

Frequently Asked Questions about MerchantCircle

When was MerchantCircle founded?

MerchantCircle was founded in 2005 and raised its 1st funding round 1 year after it was founded.

Where is MerchantCircle located?

MerchantCircle is headquartered in Mountain View, United States. It is registered at Mountain View, California, United States.

Is MerchantCircle a funded company?

MerchantCircle is a funded company, having raised a total of $14.3M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4.3M, raised on Jun 05, 2006.

What does MerchantCircle do?

MerchantCircle was founded in 2005 in Mountain View, United States, as a social network platform targeted at local business owners. Operations focus on connecting merchants through free online business listings, marketing tools, internet advertising, customizable websites, and online video features. Users are enabled to access coupons, request quotes from local providers, and seek advice via community queries within the platform.

Who are the top competitors of MerchantCircle?

MerchantCircle's top competitors include Yelp, Locality and Hoover's.

What products or services does MerchantCircle offer?

MerchantCircle offers Business Listing Service, Article Publishing, and Merchant Support.

How many acquisitions has MerchantCircle made?

MerchantCircle has made 1 acquisition, including Timebridge.

Who are MerchantCircle's investors?

MerchantCircle has 6 investors. Key investors include Breed Reply, Square 1 Bank, IAC, Rustic Canyon Partners, and Scale Venture Partners.

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